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Unicom's Summer Social Practice Report

In autumn and October this year, the farmer's uncle harvested heavy ears of rice and rich fruits; Workers harvest a large number of orders and a large number of shipments; During my internship at Unicom, I gained not only knowledge and experience, but also the wine of "friendship". The following are some of my experiences in Unicom:

China Unicom Co., Ltd. is the second telecom enterprise in China, which is approved by the State Council to operate basic telecom services and value-added services. China Telecom, which has only one mobile communication service company in China, approved the establishment of the second mobile communication service company-China United Communications Co., Ltd. in the State Council. In recent ten years, the mobile communication industry in China has developed rapidly from zero to now. From analog mobile communication (referred to as the first generation mobile phone) to digital mobile communication (referred to as the second generation mobile phone), it has developed rapidly in the past ten years, and it can be said that few countries in the world have achieved it. It has the largest paging network and users in China. Unicom is mainly engaged in voice, data and Internet services.

Unicom's services include CDMA and GSM mobile telephone service, 193 long-distance telephone service, 165 public interconnection service, IP telephone service, IDC service, international private line service, paging service and other comprehensive communication services, as well as e-commerce, mobile communication, WAP, IP global conference call, community broadcasting, call waiting, information occupation and broadcasting, stock communication, stock exchange and secretary China. To meet the different needs of different users for communication products. According to different business types, give full play to comprehensive business advantages and provide rich and diverse differentiated products and personalized services.

According to a Unicom announcement issued by Liu Shuji, as of April this year, there were 1 10.29 million users in China Unicom G network, including 56.79 million post-paid users and 38.2 million users in China Unicom C network. In the first four months of this year, China Unicom's G network added 4.42 million users, 2.7 times that of China Unicom's C network.

This part-time job practice is engaged in marketing and management publicity and advertising. The courses of "Economics" and "Advertising Planning" that we studied coincided with the part-time internship, which brought me great confidence. However, I did not take it lightly, but listened to the guidance of the company leaders with an open mind and completed the task with what I learned. Before I came to work, I always thought the teacher's theory was useless, but during this internship, I deeply realized that theory is the basis of understanding, and the problems encountered in the internship are actually the extension of theory. What we can do is to study hard theoretical knowledge and flexibly connect theory with practice. Only in this way can we face the difficulties better.

The latest status of Unicom's new "Unicom Unlimited" services, including interactive vision, color E, magic book, handheld broadband, positioning star and other new services, among which the video service called "Daxian" impressed me the most. Something the size of a mobile phone can be used as a TV set, and you can check the road conditions at any time. In order to better promote this new business, we have also set up some special publicity.

The focus of this part-time practice is still "numbering", which means expanding more Unicom users. In the hot summer, we are not afraid of hardship and fatigue, serve users patiently, and strive to make every user get a satisfactory answer.

Let me explain what I have seen about China Unicom from three aspects. Communication: The morning meeting every Tuesday is a good communication platform. Each sales team analyzes yesterday's achievements and shortcomings and puts forward personal opinions on today's work. * * * discuss together and finally decide. This should be an aspect of "participatory management", so that employees can truly integrate into decision-making actions and reduce friction and opposition. "There is no perfect individual, only a perfect team" is the requirement of the team. Regardless of its own right or wrong, it is enough to reflect the important position of Unicom's team spirit. Emphasize division of labor and encourage cooperation. This is the team.

Cultural aspects. In the conference hall of the company, you can see "I am the best, I will succeed!" Inspiring slogans such as "winners find ways, losers find excuses". If this is an emotional arousal, then the sales performance table with tortuous lines painted on the wall is the pressure and motivation of responsibility. It has such an intention: to see the gap, to see the achievements, not to be arrogant and impetuous, and to make steady progress. What I want to emphasize here is its "clapping culture". Whenever and wherever, give applause and affirmation. Different occasions, different high-fives, give the speaker different positive meanings. This applause reflects the respect and integration of China Unicom and its team spirit. Work hard because of respect and unite because of integration.

Secondly, in terms of team organization. In short, lead employees, motivate employees, communicate with each other in a friendly way and cooperate sincerely. In work practice, the two leaders left a deep impression on me, from which I can get a glimpse of Unicom's leadership style. Manager Luo Xin is strict, talkative and full of passion. He speaks in a cadence and sounds like Hong Zhong. He is full of energy and infectious, which embodies the passion and progress of Unicom people. He likes to draw inferences from others and state the facts simply and clearly. He is a good communicator. The other is directed by Li Ranlong. I think he is a humble and friendly person. He speaks methodically and eloquently, which makes people feel kind and approachable. However, he didn't lose his principles. He is surprisingly strict with his subordinates. He is the kind of style that allows mistakes and does not allow them to be repeated. With such passionate and inclusive leadership, how can Unicom employees not unite and forge ahead?

The above is my summary of China Unicom in my eyes. Through these understandings, I can more or less understand the story behind the rapid development of China Unicom, and I am full of confidence in its future development.

Regarding marketing, I have some personal experiences about marketing this time: First of all, the premise of marketing is to know what you are doing, where your strengths and weaknesses are, and knowing yourself is the first step to success. Secondly, marketing (promotion) personnel should have the passion to infect people, infect customers and let them recognize you. He chose not only products, but also a kind of trust. Re-marketing, especially sales staff, should have a tough will. If you encounter rejection and naked rejection, don't give up, adjust your mentality and start over. Talking at the same time is an abstruse art, a good way of expression and an astute skill, which can help you sell yourself, products and companies. At the same time, I realized that I was still young, which gave me a new view of my direction.

Unicom's strategy. First of all, from the macro strategy. 1. Adopt low-cost penetration strategy. Through careful comparative analysis, it is found that the tariff of China Unicom is slightly lower than that of China Mobile. The implementation of this strategy is based on the current situation of China Unicom. As we all know, China Unicom was founded in 1994, with a short development time. Its market share and share are obviously lower than that of China Mobile. At the same time, it faces the situation of low acceptance rate and immature brand development. Therefore, the implementation of low-cost penetration strategy is conducive to its gradual expansion of market share and its own scale. 2. The application of market segmentation principle. China Unicom has made different marketing strategies for its G network and C network. Based on the principle of income segmentation, different marketing strategies are implemented for different income groups. There are ordinary cards for the general public, business cards for business people, business cards for business travelers, and youth campus cards that advocate fashion and dynamic. For white-collar business people who pay attention to health and environmental protection, CDMA is strongly advocated. In short, the principles of market segmentation and anti-segmentation are fully utilized.

Through part-time practice and simple market research, I would like to put forward the following personal views on China Unicom. 1 to improve the quality of signal service. The market questionnaire survey shows that I will explain what I have seen about China Unicom from three aspects. First of all, from the macro strategy. 1. Adopt low-cost penetration strategy. Through careful comparative analysis, it is found that the tariff of China Unicom is slightly lower than that of China Mobile. The implementation of this strategy is based on the current situation of China Unicom. As we all know, China Unicom was founded in 1994, with a short development time. Its market share and share are obviously lower than that of China Mobile. At the same time, it faces the situation of low acceptance rate and immature brand development. Therefore, the implementation of low-cost penetration strategy is conducive to its gradual expansion of market share and its own scale. 2. The application of market segmentation principle. China Unicom has made different marketing strategies for its G network and C network. Based on the principle of income segmentation, different marketing strategies are implemented for different income groups. There are ordinary cards for the general public, business cards for business people, business cards for business travelers, and youth campus cards that advocate fashion and dynamic. For white-collar business people who pay attention to health and environmental protection, CDMA is strongly advocated.

More than 60% people refused to connect on the grounds of unstable signal and low call quality. Therefore, China Unicom should overcome the "signal" obstacle. Quality is the fundamental guarantee of products. 2. As far as CDMA is concerned, I personally think that its development prospect is very broad, and its advantages such as small radiation and strong confidentiality are in line with the development of scientific and technological progress and the trend of human values. As for the CDMA private network plane, I think it is a "standard" suitable for first-class enterprises. First-class enterprises make standards, second-rate enterprises make brands, third-rate enterprises make marketing, fourth-rate enterprises make markets and fifth-rate enterprises make products. However, at present, its market positioning is unclear, its functional advantages are not prominent, and its brand image is vague. So I think it is necessary to conduct extensive market research, reposition, highlight its functional advantages, increase brand promotion and make its brand image clear. 3. Have immature ideas about the promotion of CDMA. In view of its functional advantages and target positioning, I think it can be popularized in university campuses.

The biggest gain of this part-time internship is that I have made many friends in Unicom. They all helped me a lot. They don't pretend to be teachers when they encounter things they don't understand at work, but under the tireless guidance of their friends, they let me feel the warmth of the new environment and new family. With their help, I not only overcame many difficulties, but also increased my knowledge.

In a blink of an eye, the practice of work is over. I was confused and ignorant, but now I'm full. So I am very grateful to Unicom for providing me with such a good working practice environment and various superior conditions, and I am also very grateful to all my teaching friends for their hard teaching, so that I have such a good practice opportunity before I set foot on my post.