Shop Mid-Autumn Festival Activity Plan in 222

Mid-Autumn Festival activity plan of the store in 222 (selected 5 articles)

In order to ensure the high starting point, high quality and high level of activities, it is often necessary to make detailed preparations in advance for the activity plan, which refers to the planning documents made for a certain activity. So what kind of activity plan is good? The following is my plan for the Mid-Autumn Festival in stores in 222 (5 selected articles). Welcome to share.

Mid-Autumn Festival activity plan of the store in 222 1. Off-site layout

1. Doorway couplets: 1, families are reunited to celebrate the Mid-Autumn Festival, and the four seas are jubilant to welcome the National Day

2. Crosslinks: celebrate the festival;

3. The external wall is hung huge: width: height =1x13M, and the content of publicity activities

4. Eight red lanterns are hung above the door

5. Goods and decorations related to the Mid-Autumn Festival can be appropriately placed near the entrance of the shopping mall to attract people.

2. Layout in the field

1. Hang publicity signs at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Set up a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor, display a mooncake street at the back of the cashier, and hang a tag at the upper end of the mooncake street to set off the atmosphere of the mooncake street;

4. Hang corresponding palace lanterns at the main passage, elevator entrance and the top of moon cake pile on each floor; 3 palace lanterns.

5. Hanging flags for Mid-Autumn Festival and National Day (on each side) in the main passage of each floor; 1 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large lantern is hung in the center of the central hall, and the words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added.

III. Buy cash coupons from 3 yuan to 1 yuan

Activity time: September 1-September 3

Activity content: If you shop in the supermarket area of this mall all over 3 yuan, you will get a cash coupon for a department store worth 1 yuan, and if you buy more, you will get two coupons for 6 yuan.

Note:

1. Cash coupons can only be used in designated counters of department stores;

2. Cash coupons are valid for consumption from September 18th to October 7th;

3. Cash coupons do not have change and are not convertible into cash;

4. Use one when you buy a department store full of 98 yuan, use two when it is over 196 yuan, and increase it by an integer multiple of 98. Buy more and use more.

5. All cash coupons are valid if they are stamped with the financial seal of our company;

6. The final interpretation right of this activity belongs to XX Shopping Mall.

Fourth, Mid-Autumn Moon Cake Exhibition

The expenses and prizes of this activity are provided by the business department through negotiation, and the suppliers are responsible for it

Activity time: September 1st-September 2th

Activity content:

1. On September 1st, mooncakes and gift baskets will be displayed on the first floor.

2. Buy moon cakes and give gifts

a. During the activity, you can buy a box of moon cakes at one time and get one Coke from the service center with a computer receipt, with a daily limit of 15, and each person is limited to one; Limited quantity, while stocks last!

B, buy one get one free mooncake on September 12th;

C, on September 1-12, anyone who buys moon cakes over 1-149 yuan can get a sweet pomelo from this shopping mall, and those who buy more than 15 yuan will get a red wine, increasing by an integer multiple of 15 yuan. Buy more and get more, while the quantity is limited!

V. Moon Biting Competition

Participants: limited to 1

Competition time: 19: 3 to 21:3 pm on September 1th, 11th and 12th

Registration method: you can register at the service center on the first floor or on the spot with your computer receipt.

Attention should be paid to the operation details in the Mid-Autumn Festival activity plan: * * * is divided into 1 groups, with 1 participants in each group participating in the preliminary competition, with an average of one moon cake of the same size for each person. Within a specified time of one minute, the winner will be the one who eats the fastest and has no violations. During the competition, the time will be counted by the staff of this mall, and the moon cake will not be thrown on the ground. Those who violate the rules will be deemed invalid. The first person in each group will be selected to participate in the final competition.

Prize setting:

2 first prize mooncake gift boxes with a prize value of 1. yuan each;

5 second prize mooncake gift boxes with a prize value of 8. yuan each;

1 third prize mooncake gift boxes with a prize value of 5. yuan each;

83 participants will receive a mooncake with a prize value of 1. yuan from 5 yuan or other souvenirs from .5 yuan and 2 yuan.

6. Mid-Autumn Festival group purchase, cash discount

Activity time: September 1 to September 13

Activity content: During the activity, all mooncakes bought in bulk and in group in our shopping plaza are given discounts and rebates, which are affordable and delicious.

VII. Large-scale literary evening, wonderful powder presentation

Activity time: Every Saturday and Sunday before and after the Mid-Autumn Festival, there are large-scale promotional activities, fun games and wonderful literary evening waiting for your participation! Mid-autumn festival shopping mall's activity plan 2

1. Good flowers, full moon, long life-gift exhibition

Since August 28th, all kinds of fine moon cakes, tobacco and alcohol, health care products and other gift products will be exhibited and sold in the lobby on the first floor, with preferential prices and exquisite gifts. Express your deep friendship

II. Promotion activities

Activity 1. Fishing for the Moon on the Sea

Activity time: September 9 to September 11

Activity method: From September 9 to 11, on that day, anyone with a single cashier's bill for general merchandise over 3 yuan and a single cashier's bill for special merchandise over 3, yuan can import it at the supermarket on the first floor of the mall with the shopping list.

lottery setting: set up a transparent glass lottery box with 1 glass balls in it. Customers with one hand and the back of their hands facing up will be given a shopping voucher with the corresponding amount if they touch out many glass balls at one time.

method of touching the prize: customers can touch the glass balls at the fishing moon in Haidilao with the shopping list. When the single cashier order for general goods is over 3 yuan and the single cashier order for special goods is over 3, yuan, they can all touch the ball once according to the rules of touching the ball (each person can only touch the ball once). The prize is determined by the number of glass balls that the customer catches. For each ball, you can grab as much as you want, and give as much as you want.

Lottery distribution: there are 3 people in each group, and one person registers the invoice to confirm the number of times of catching the ball; One-person organization activities; One person issues lottery tickets.

expected bonus: it is expected to sell 1188186 in three days. 86 yuan, each 3 yuan, a maximum of 3961 people won the prize. According to the average 2 yuan per person, the total is about 79,212. 46 yuan (actually about half, the cost is about 6.6% of the actual sales.

Requirements

1. The Quality Control Department should broadcast the promotional activities in the store.

2. The General Office is responsible for the publicity and organization of activities, the preparation of touch props, and the training of touch staff.

3. The security department is responsible for maintaining the order of the activity site.

4. The business department is responsible for the preparation of shopping vouchers.

5. The ball-touching staff should be serious and responsible, and should patiently explain to customers

Activity 2. Sending mooncakes in the shopping lottery

1. Anyone who shops in this mall from September 9 to September 11, 2xx can participate in the lottery once the cashier's slip for general merchandise is full in 1 yuan and the cashier's slip for special merchandise is full in 1 yuan.

2. The lucky draw can be drawn at most once with a valid shopping list.

3. lottery method: 6 ping-pong balls are placed in a lottery box, including 6 prize balls (1 first prize, 2 second prizes and 3 third prizes) and 54 empty balls. One ball is drawn at a time, and the winning or not is determined by the balls drawn (only one ball can be drawn at a time, and more draws will be invalid).

4. If the winning ball is drawn, the prize will be redeemed on the spot. The prizes are set as follows:

first prize: a mooncake shopping voucher with a prize value of 5 yuan

second prize: a mooncake shopping voucher with a prize value of 3 yuan

third prize: a mooncake shopping voucher with a prize value of 15 yuan

5.

Expenditure budget:

It is estimated that the sales in three days will be 1,188,186.86 yuan, and there will be at most 11,882 lottery winners for each 1 yuan, assuming that the hit rates of the first, second and third prizes are 1.67%(1/6), 3.33%(2/6) and 5%(3/6) respectively. Mid-Autumn Festival activity plan of the store in 222 2

1. Theme of the activity

Happy Mid-Autumn Festival, xx winning prizes every day

2. Activity time

x month X day-X month X day (1 days)

3. Main activities

Activity 1: Shopping in 5 yuan, The grand prize will be drawn in cycles every day

1. Activity time: X, X, X, X

2. Activity content: During the activity, customers can exchange their credit cards for a lottery ticket, 1 yuan for two tickets, and so on, buy more and exchange more, and the Mid-Autumn Festival lucky draw scheme. Customers can participate in the circular lottery held at 6 pm every day with the lottery ticket. A lottery ticket, many chances to win.

3. Award setting:

First prize: one fully automatic washing machine, 1 sets per day and 1 sets per day.

second prize: one induction cooker, 2 sets per day and 2 sets per 1 days.

commemorative prize: a barrel of washing powder, 1 barrels per day and 1 barrels per day for 1 days.

4. It is valid for the winner to receive the prize within 3 days from the date of winning the prize.

5. The winner must pay 2% personal income tax, which is collected and remitted by Xinglong Mall.

6. The final interpretation right of this activity belongs to xx Mall.

Activity 2: Mid-Autumn Moon Cake Festival

1. Top Ten Gift Boxes of National Cake: Ten brands of moon cakes from xx gather here, and you can taste ten famous brands of moon cakes in China by buying one box.

2. Four versions of Mid-Autumn Festival gifts are quick: unforgettable teacher's kindness-seeing off the teacher's kindness-seeing off the leader, family first-seeing off relatives, courtesy returning-seeing off friends

3. At 6 pm on X, X, the grand opening ceremony of "Happy Mid-Autumn Shopping Festival".

4. A large-scale "Mid-Autumn Festival Night" song and dance party from 18: 3 to 2: 3 on the evening of X month and X day.

5. Large-scale show and special performance by xx moon cake manufacturers from X to X..

6. crab exhibition, cigarette and liquor exhibition and fruit exhibition.

activity 3: related promotional activities

1. Mid-Autumn Festival department stores give gifts.

2. The big wedding action-wedding appliances month, gold shop, men's and women's clothes and bedding.

3. 99 yuan =2 yuan Shoe Shopping Campaign.

4. Autumn clothes are fully listed. Mid-Autumn Festival activities in shops in 222 3

1. Mooncake World

There are nearly 5 kinds of mooncakes from famous manufacturers and brands inside and outside the province, which are of high quality and excellent quality, making it an ideal world to buy mooncakes.

2. Sending mooncakes in the shopping lottery

1. Anyone who has shopped in 5 yuan in the supermarket before 17: on XX-XX can participate in the lottery.

2. The lucky draw shall be drawn once every time 5 yuan is filled with valid shopping vouchers. The number of lucky draws shall be calculated as multiple of 5 yuan for the part exceeding 5 yuan (the part less than multiple shall not be counted), and the maximum number of lucky draws shall be 1.

3. lottery method: 6 ping-pong balls are placed in a lottery box, including 6 prize balls (1 first prize, 2 second prizes and 3 third prizes) and 54 empty balls. One ball is drawn at a time, and the winning or not is determined by the balls drawn (only one ball can be drawn at a time, and any extra drawing will be invalid and counted as the number of times to be drawn).

4. If the winning ball is drawn, the prize will be redeemed on the spot. The prize is set as:

First prize: a mooncake shopping voucher worth 5 yuan.

second prize: a mooncake shopping voucher worth 3 yuan.

third prize: a mooncake voucher worth 15 yuan will be awarded.

5. The shopping voucher can only be used to buy moon cakes in this building within a specified time. If it is not considered as a waiver, the payment will not be cashed.

Third, the final of the mooncake eating contest

Final: 2: pm on September 12th.

The preliminary competition is divided into groups according to the order of registration, and the competition is divided into groups and eliminated. Each group takes one winner and enters the semi-finals.

The semi-finals will be divided into groups by lottery among the winners decided in the preliminary round, with 3-5 people in each group. The competition will be eliminated by groups, and one winner from each group will enter the final.

The finals will be held individually, and the winners of the first, second and third prizes will be decided.

Competition rules: The building will provide three mooncakes with the same size and the same stuffing, and see who can eat them all in the shortest time (subject to swallowing them and leaving no obvious residue in his mouth after opening his mouth), and who will win. If the rules are violated, the competition results will be invalid. There is no limit to how to eat.

There is a referee and a referee, and the result of the competition is judged by the referee on the spot. In case of any dispute, the presiding judge shall be the final decision (all participants who register voluntarily and unconditionally obey the provisions of this article).

awards and prize settings:

1 first prize: one prize x.

two second prizes: one for each prize.

3 third prizes: one for each prize. Mid-Autumn Festival in 222 4

This year, X is the Mid-Autumn Festival. In order to cope with the xx anniversary, the consumption climax is detonated and released in advance. Therefore, for us, this is a good opportunity to increase store sales, enhance the brand image of X mall and cope with the xx1 anniversary.

In this promotion, we should ensure that the products participating in the promotion are wide in scope, large in quantity and strong in strength, and make use of the duality of festivals to promote the joint sales of goods.

The details are as follows:

Activity time:

x month xx day (Friday)-X month X day (Sunday)

Activity theme:

Family reunion for the Mid-Autumn Festival

Activity scope:

x shopping mall and Bayi store, shopping plaza of X shopping mall, Xx store

activity content:

supermarket Mid-Autumn Festival DM poster X month X day-X day synchronous follow-up

xx store Mid-Autumn Festival synchronous follow-up

activity theme: moon cake+red wine X shopping mall takes you to the Mid-Autumn Festival

(gold, jewelry, cosmetics, Special categories such as household appliances do not participate in the activities)

Activity time: X, X, Friday—X, X, Tuesday

Description of the activities: Because the existing brands in the shopping mall hold their own discounts, X shopping mall does not bear the expenses, so the advertising highlights "give them back on the existing discounts", and the customers' psychological feelings are different, so they can get what customers think is more realistic on the basis of not bearing the expenses.