Hospital publicity work plan

How time flies! We never wait for people, and our work has entered a new stage. In order to have a better development in our work, we should plan our future working methods well. Speaking of writing a work plan, I believe many people are in a state of confusion and internal collapse! The following is my annual hospital publicity work plan, welcome to share.

Hospital Propaganda Work Plan 1 In order to survive and develop, hospitals must "strengthen their quality internally and shape their image externally". The important role of propaganda work is to unify workers' thoughts, change service concepts and improve service quality through internal publicity and education; We should constantly explore and improve the forms and contents of publicity in line with the development of the situation, closely combine with the actual situation of the hospital, and effectively play the role of publicity in expanding hospital visibility, establishing hospital image, expanding market share, and achieving business objectives.

First, establish a publicity model suitable for our hospital.

1, combined with the actual situation in our hospital, pay attention to the authenticity of the publicity.

From point to surface. In view of the current situation in our hospital, the medical level of the staff in each department is uneven, so the propaganda should change the perfect and balanced mentality, favor the departments and personnel with outstanding performance, do not publicize all departments, and promote the whole hospital by promoting one department.

Second, strengthen the construction of hospital culture and deepen the education of medical ethics.

1, new hospital cultural propaganda corridor.

New publicity columns have been added on both sides of the entrance of our hospital. Attached to the hospital held related activities, related leaders' inspections, hospital current affairs photos, and two health education publicity columns (World No Tobacco Day, National Hypertension Day, World Mental Health Day, World Diabetes Day, etc.). ).

2, ad hoc Chinese medicine publicity column, promote Chinese medicine culture. outpatient department

Add a publicity column for frequently-occurring diseases in internal medicine and surgery, and add a publicity column for children's vaccination.

3. Post the hospital's training, service concept and beautiful vision on the wall for employees to watch and read every day, and gradually integrate into employees' thoughts.

4, strengthen the publicity of medical technology, to study business, take the initiative to create new technologies and other deeds to do key publicity. Collect information about clinical and medical activities, timely publicize good deeds and advanced typical cases in the hospital, vigorously publicize superb medical skills and typical medical cases, and cultivate employees' upward thinking. Establish and improve an effective incentive mechanism to mobilize the enthusiasm of medical staff to join the work.

5. Collect classic medical records and publicize them widely.

6. Assist relevant departments to carry out relevant employee activities and competitions, entertain and educate, and seize the opportunity to conduct political and ideological propaganda.

7. Give full play to the role of hospital SMS platform. Send greeting messages to inpatients through the short message platform established by the hospital every year during the Chinese New Year holiday.

Three, strengthen the publicity of Chinese medicine rehabilitation department, family doctor service and national health examination.

1. Put publicity boards and materials for rehabilitation and family doctor services in each village station.

2. Hang the corresponding propaganda banner in the eye-catching position of the village. (Family doctor service, national health examination)

3, the use of large electronic screens, billboards and other traditional Chinese medicine publicity.

4, every month to the countryside for health education lectures, to carry out activities loved by the masses.

5. Make full use of TV media to promote our hospital as a whole.

6. Take advantage of medical and health-related festivals to carry out free clinic activities in villages, and issue business cards related to various departments according to the actual situation of the people who come to the free clinic.

(1) "3.8" Women's Day, organize and carry out publicity activities on gynecological popular science knowledge.

(2) "4.7" World Health Day, to carry out popular science knowledge publicity activities.

(3) "5.12" International Nurses' Day, and the nursing department organized the popularization of popular science knowledge.

(4) "10.8" National Hypertension Day, and carry out health knowledge publicity activities on "hypertension".

(5) "11.14" World Diabetes Day, and carry out diabetes health knowledge publicity activities.

Hospital publicity work plan 2 1. Formulation of health education publicity column content

According to the requirements of health education service standards and the incidence of common diseases, frequently-occurring diseases and endemic diseases in our town, our hospital has formulated the publicity content of health education publicity column, and the publicity form of publicity column is drawn with color pages. The specific contents of printing include:

Contents of hospital publicity column:

The first stage: ① Health education knowledge of stroke and coronary heart disease; ② Health education knowledge of breast cancer and cervical cancer;

The second stage: ① Health education knowledge of respiratory infectious diseases in winter and spring; ② Health education knowledge of chronic obstructive pulmonary disease;

The third stage: ① dietary guidelines for China residents and hypertension and low-salt diet; ② Knowledge of tuberculosis health education;

The fourth stage: ① Health education knowledge such as immunization planning, vaccination and precautions for parents' vaccination; ② China citizens' health literacy-basic knowledge and skills;

The fifth stage: ① health education knowledge of endemic diseases-malaria and iodine deficiency disorders; ② Health education knowledge of hand, foot and mouth disease and brucellosis;

The sixth issue: ① Questions and answers about rabies prevention and control knowledge; ② TCM health care knowledge;

Seventh period: ① knowledge of prevention and treatment of intestinal infectious diseases and common food poisoning in summer and its prevention; ② Knowledge of food hygiene and safety, drinking water hygiene and health education;

The eighth stage: ① knowledge of TCM prevention and health care for hypertension, diabetes and the elderly; ② Health education knowledge about prevention and treatment of hypertension with low-salt diet;

Ninth issue: ① Health education knowledge such as occupational health, radiation health, school health and family planning; (2) public health emergencies, disaster prevention and mitigation, family first aid and other health education knowledge;

Tenth issue: ① knowledge of prevention and health care for children and pregnant women; ② Questions and answers about patriotic health education;

Eleventh period: ① knowledge of diabetes prevention and dietotherapy; ② Knowledge of propaganda and service for severe mental illness;

Twelfth period: ① the harm of smoking and the health education knowledge of tobacco control; ② AIDS prevention and health education knowledge;

Publicity content of publicity column in village clinic:

The first stage: dietary guidelines for China residents and high blood pressure and low salt diet

The second stage: China citizens' health literacy-basic knowledge and skills;

The third stage: TCM health care knowledge;

The fourth stage: knowledge of TCM prevention and health care for hypertension, diabetes and the elderly;

The fifth stage: knowledge of diabetes prevention and diet therapy;

The sixth issue: AIDS prevention and health education knowledge;

Two, the requirements, location and quantity of health education publicity column.

The hospital has two publicity columns, outdoor 1 and indoor 1. The village clinic has a 1 bulletin board, which is located in the indoor health education room. The area of each publicity column is not less than 2 square meters, that is, 1.5 ~ 1.6 meters above the ground. Hospitals should change the contents of health education bulletin boards 1 time at least every month, and village clinics should change the contents of health education bulletin boards 1 time at least every two months.

Three, health education publicity column collection, posting and management

The publicity column of hospital health education is made by the hospital, purchased by the hospital in the village clinics and kept by the public health department. The staff of the public health department of the hospital post and update the publicity bulletin board in time at the beginning of each month, and take photos of the posted content. Village doctors in village clinics take advantage of the bimonthly meeting to get publicity boards from public health departments and post them in time. The public health department is responsible for inspecting, supervising and taking photos of village clinics, and the public health department is responsible for sorting out and summarizing the relevant information of hospitals and village clinics.

The third scheme of hospital publicity is very important to further promote the construction of hospital culture publicity, expand the influence of the hospital in society, shape the good image of the hospital, and do a good job in the publicity of medical technology, service quality and hospital management. In order to show the changes brought by hospital work to all walks of life in time, this plan is formulated in combination with the specific work of the hospital.

I. Guiding ideology

Adhere to the correct guidance of public opinion, closely focus on the party's line, principles and policies, focus on hospital work ideas, take the promotion of hospital development as the starting point and the end result of work, give full play to the role of public opinion propaganda, and build a good platform for communication between hospitals and society.

Second, organize and lead.

In order to ensure the smooth development and effectiveness of hospital propaganda work, the hospital set up a propaganda work leading group, which is responsible for the organization, leadership, supervision and management of this work.

In order to ensure that the responsibility lies with people and the measures are in place, the directors and head nurses of each department are the first responsible persons for the publicity work of the department. It is necessary to strengthen the organization and leadership of the propaganda work of this department, and conscientiously implement it according to the implementation plan of propaganda work.

Three. job objective

(1) to publicize the clinical work of medical care.

1, do a good job in publicizing the characteristics of the college. Vigorously publicize medical experts and academic leaders, and expand the influence of specialized technology and experts in the region.

2, do a good job in the publicity of new projects and new technologies.

3. Do a good job in the publicity of blog experts. Publicity of experts' professional expertise and guidance of experts through various forms.

4, do a good job in "standardized training of residents" and "quality nursing service demonstration project" activities.

5, do a good job in remote consultation and distance education publicity.

(2) Do a good job in the activity of "striving for excellence".

In combination with the activities such as "political style evaluation" and "three good and one satisfaction" carried out by the hospital, we will vigorously publicize medical ethics and quality nursing services, and vigorously publicize the advanced collectives, advanced individuals and industry pacesetters produced by the department with a positive image.

(three), do a good job in free clinic and pairing assistance and publicity of send warm activities.

Carry out publicity activities such as National Ear-loving Day, Women's Day on March 8th, National Tuberculosis Prevention Day, World Health Day, world asthma day, Nurses' Day, Eye-loving Day, Hypertension Day, Diabetes Day and Nephropathy Prevention Day, and carry out publicity activities such as going to the countryside for medical treatment and pairing assistance.

(4) Do a good job in publicizing the policy of "one combination and two guarantees" to benefit the people.

Vigorously promote the "one-day list" system, open the standard of medical charges, let the people have a clear account in their hearts, and let patients see it clearly.

(5) Strengthen the publicity of hospital cultural life.

Publicize various activities of the hospital to welcome the Spring Festival Gala, celebrate Women's Day on March 8, Labor Day on May 1, Youth Day on May 4, and International Nurses' Day on May 12, and publicize the culture and spirit of the hospital.

(six) to strengthen the publicity of "120" emergency management and emergency capability.

Vigorously publicize our hospital's emergency response ability to public health emergencies. Effectively publicize the process and success rate of "120" outpatient rescue for critically ill patients.