What does "Brave World Taste Award" mean?

Snowflake beer award on Tianya series bottle cap.

According to Sohu's query, the Snow Beer Adventure Tasting Award means that consumers have the opportunity to get the prizes on the bottle caps when they buy this series of beer, usually some challenging activities or raffle tickets, and they can redeem the prizes or participate in the raffle at designated websites or shops. In addition, Snow Beer's "Journey to the End of the World" series has other forms of rewards and activities, such as the theme activities of "Journey to the End of the World" held in some cities, online lottery and so on. These awards and activities are aimed at improving consumers' brand awareness and participation in the end-of-the-world series of Snow Beer, and at the same time, they are also rewards and feedback to consumers.