Campus convenience store business plan

Sample campus convenience store business plan

In recent years, due to the increasing number of large-scale stores, small and medium-sized stores have lagged behind in product varieties, business projects, and business concepts. In addition, Operating costs remain high, resulting in smaller and smaller living space, which triggers changes in business formats, resulting in the emergence of convenience stores, another business format that exists between supermarkets and small grocery stores. So what about a complete campus convenience store business plan? The following is a sample campus convenience store business plan that I bring to you. I hope it can help you!

1 , Project description

1. Project background

The area near the school is mainly populated by students, whose monthly disposable expenses range from 501 to 800 yuan. High shopping frequency and small amount are obvious mass consumption, and the main consumption type determines the size and business direction of the store. Business scale and main business categories: small and medium-sized supermarkets, with food, stationery and daily necessities as the leading products. In the interim period, we advocate a layout focusing on dietary products to provide consumers with more choices in the homogeneous competition of dietary products. The design and location of the store: Keep it simple and elegant, which not only caters to consumers but also saves decoration costs.

In recent years, due to the increasing number of large-scale stores, the living space of small and medium-sized stores has become smaller and smaller due to their backwardness in product varieties, business projects, and business concepts, as well as high operating costs. This triggered a change in business formats, resulting in the emergence of another business format between supermarkets and small grocery stores - convenience stores.

According to the survey, the overall consumption ability of teachers and students in each school is relatively strong. Students have a strong consumption capacity for food and beverage products during recess. Students spend about 5 yuan on beverages, food and other related products every day. Therefore, it provides a strong consumption environment for opening a campus comprehensive store.

2. Project purpose

(1) Meet the needs of target consumers - because convenience stores operate fast-moving consumer goods, they generally choose products that are commonly sold within the store. The products they sell mainly focus on small inventory and fast turnover.

(2) Provide convenience for consumers - nearby purchasing conditions, door-to-door delivery can be considered appropriately, and business projects should allocate goods according to the needs of surrounding residents.

3. Project introduction

Business scale and main business categories: small and medium-sized supermarkets, with food, stationery and daily necessities as the leading products. In the interim period, we advocate a layout focusing on dietary products to provide consumers with more choices in the homogeneous competition of dietary products.

4. Management team

Find interested merchants to discuss cooperation matters; go to the industrial and commercial department for relevant registration; establish the store address for decoration design; establish store operation and management personnel and training; clarifying the distribution and supply system.

Organizational structure:

1 store manager: Mainly responsible for handling all daily affairs of the campus general store.

1 Accountant: Responsible for the daily financial settlement of the shopping mall.

2 cashiers: responsible for cashiering and delivery work.

Six tally clerks: responsible for store layout and tally work. There are 2 shopping guides, 2 delivery people, and 2 tally keepers during the term.

5. Supporting facilities

(1) Fixed facilities

Ceiling? The decoration of convenience stores does not have to be luxurious, as long as it conforms to its own business characteristics and can achieve Just leave a clean and comfortable environment for customers. Generally, you only need to use a white ceiling or other warm-colored ceilings. However, you should pay more attention to the matching when laying out and decorating. The more common ones are white putty roof or gypsum board

Ground floor? Since convenience stores are open for a long time and basically sell daily food (food sales account for 50-60%), the colors of the store are required to be relatively elegant, bright and fresh. Due to the reflection effect of light, store floors are generally required to be plain or light-colored, and milky white or beige floors are generally used

Signboards? Convenience store signs are generally equivalent to the street width of the store. There is no need to consider luxury at the time, as long as it suits your own characteristics, can effectively fit the business characteristics of the company, and can conform to the characteristics of the convenience store itself. If necessary, in order to save costs, you can also consider sponsoring the production by the company

Store front The floor? As long as it is flat, easy to maintain hygiene, and does not cause too much dust, usually a plain floor or a cement floor will be used directly.

Walls - In order to ensure the brightness and convenience of the store Stores generally use white imitation porcelain as the decorative color of the walls. They can also use advertising pictures for decoration with the purpose of highlighting the commercial atmosphere. When using advertising pictures, it is generally required to use light boxes with high reflectivity

Lighting ――White or warm colors are the main colors, and white fluorescent tubes are mostly used. Under normal circumstances, one lamp tube of 10-15 square meters is needed to make the brightness meet the business needs

Audio ――To ensure customers’ comfortable shopping mood, convenience stores are generally equipped with low-power speakers and mainly use open and soothing background music.

(2) Business equipment

Computer - Generally, each store is equipped with a cash register. Its functions are both front and back, and there is no need to equip a special back-end operating system.

Software - connected to the headquarters, each store uses the software system uniformly to facilitate the headquarters to manage and monitor them, and the headquarters can conduct inventory management according to the system (if you place an order by yourself, the store does not need to Networking)

Cashier counter - cashier counter and management workbench

Shelves - in terms of square meters, one set of shelves is required for every 4-4.5 square meters, usually about 20 sets , the shelves only need to use ordinary shelves

Freezers - Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one is a beverage and beer cabinet, and the other is a beverage cabinet. Special freezer for ice cream

Other equipment - such as book cabinets and pastry cabinets, equipment can be added according to the needs of the business projects

2. Products and services

1. Product category

Product structure: mainly food, focusing on cooked food, beverages, biscuits, instant noodles, etc. These are the products that college students consume the most on a daily basis, are most likely to buy them at convenience stores, and buy them on a recurring basis. The cooked food is produced by the campus convenience store, which has higher profits and larger sales. Pay attention to the food mix in different seasons and adjust the food supply in the off-season in a timely manner. Secondly, daily consumer goods and pharmaceuticals. Students generally go to supermarkets to buy these products, and campus convenience stores sell these products mainly to meet the emergency needs of college students. Thirdly, newspapers, magazines, stationery, etc. are close to the campus cultural atmosphere. Campus convenience stores can completely replace the functions of newsstands.

In terms of brand selection: individual differences among college students should be fully considered and matched purchases. Individual differences include: Differences in spending power: Students also show differences in purchasing power due to different family economic conditions. Campus convenience stores should be equipped with two or more brands of the same product to meet the needs of students pursuing high-end and affordable consumption.

Gender differences: The differences between men and women are particularly prominent in personal care products. Grade differences: Freshmen who have just entered college spend more on daily necessities. As the grade increases, consumption on interpersonal communication increases. At the same time, we should also pay attention to operating well-known brands. When customers choose convenience stores, they will choose more familiar products. Selling well-known brands can save shopping time and avoid giving people the impression of inferior brands. Choose brands that meet college students’ consumption preferences.

According to the previous analysis, college students’ consumption preferences are the pursuit of novelty, fashion, brand, and individuality. Therefore, the products sold in convenience stores should boldly purchase new products and products with fashionable packaging. The unique products independently developed by campus convenience stores must also follow the consumption preferences of college students. There is no need to have too many brands of the same product. Instead, a certain product should be identified in a limited number of well-known brands after careful market research and analysis. This can increase the order quantity of unit products, improve purchasing bargaining power, and reduce purchase costs.

Products are updated in a timely manner. The main products of convenience stores are generally relatively fixed, accounting for 80% of the types of products sold. The remaining 20% ??are used as sales space for new products and supporting products to adapt to changes in consumer tastes and freshness. These 20% of products are often Transformed.

Among the extension projects of campus convenience stores, the demand for traditional extensions of printing, copying, phone cards, mobile phone cards, Internet cards, transportation cards, etc. among college students is very amazing. Express delivery services, due to the standardization and popularity of online shopping, the demand for express delivery among college students is growing rapidly. Large express delivery companies such as DHL and UPS have experience in cooperating with convenience stores in foreign countries. Convenience stores can become sites for express delivery and collection. Training registration and travel services are relatively profitable and are areas you can try. Repairing umbrellas, repairing bicycles, repairing tires, dry cleaning clothes, etc. College students occasionally have these needs, but few people operate them. Providing such convenience measures can further consolidate the "convenience" image of campus convenience stores.

2. Service strategy

Business length: Convenience stores are usually open 24 hours a day, but most schools have access control, which stipulates that students must return to school at a certain time in the evening and turn off the lights. Return late. Campus convenience stores can determine their business hours based on their location (the number of mobile customers) and school conditions (access control hours and students' compliance levels) after full observation and research.

Peak business period: The daily peak period of the campus convenience store is when students go out to eat three meals a day, and during the night snack period; the off-season of each year is during the winter and summer vacations when students are on vacation, and only some students are in The annual peak period occurs when school starts and students purchase daily necessities.

In addition, convenience services will hurt profit margins, but will increase overall sales and brand loyalty, thereby increasing overall profits and growing intangible assets. Door-to-door delivery service. This is a must-operate part of campus convenience stores. Although convenience stores are already very short in distance, many college students are reluctant to go out for various reasons, especially rainy weather, but they often have urgent needs. Therefore, many schools have opened dormitory snack shops run by students themselves, including door-to-door delivery services. However, these students' operations are not systematic, the profits are low, and the operation is difficult. Moreover, the cooked food that students need most cannot be operated. The campus convenience store has a good operation system and cooked food products. If it can be delivered to your door, it will definitely be very popular.

Online ordering service. Launch online ordering service combined with door-to-door delivery service. In the early stage, you can use instant chat tools such as QQ to notify sales staff one-on-one. Later, you can have your own ordering website and operate it in a regular manner.

There are no measures to facilitate the people. These convenience measures are completely unprofitable and may even cause certain losses at certain times. However, the image of campus convenience stores providing complete "convenient" services has been deeply rooted in the hearts of the people, and customers have praised it. For example, free microwave ovens, ATM cash machines, etc. If the road is spacious, a TV can be installed at the door to broadcast free TV programs during popular sports seasons.

3. Market analysis and site selection analysis

1. Market positioning

Convenience stores are positioned at prices equal to similar supermarkets, with the purpose of "convenience first". The service time is long, the service effect is good, the service is more convenient, and the price is the same as similar supermarkets. The service tenet of convenience stores is also based on convenience, speed and convenience.

2. Target market

Campus convenience stores aim at the actual purchasing power of college students (and some faculty and staff). As the primary market for campus marketing, they have a direct relationship with college students. Contact and connection. The advantages of convenience stores, the consumption characteristics of college students and the campus communication model should be combined to choose suitable marketing methods to provide satisfactory goods and services and maximize profit income.

3. Site selection analysis

Close to the student living area. The radiation range of convenience stores is about 500 meters, so there should be at least 2,500-3,000 people in the business district within a 500-meter radius of the convenience store. The living area is where students gather. Some students may go shopping at nearby convenience stores because of their busy schedules or out of habit. In some schools, student dormitories are centralized, so it is easy to choose a location for campus convenience stores; in some schools, with older campuses and no long-term planning, student dormitories are scattered. Campus convenience stores must conduct market research to ensure that there are about 3,000 people near the store location. market capacity.

Avoid areas saturated with campus supermarkets and convenience stores. Some schools have campus supermarkets targeted at students. Although the area is not as large as that of hypermarkets, the varieties and prices are superior to convenience stores. At the same time, do market research and avoid the radiating business districts of other convenience stores. There is a certain amount of floating people. The convenience store business district is small, and the cross-location situation is relatively common. After the stable customers are divided, they must have the support of a certain amount of mobile customer groups. Choose a location with a lot of traffic flow and use an eye-catching store design.

The monthly rent of a convenience store must be within a day's sales. Campus convenience stores may have off-season during the winter and summer vacations for students, so when calculating daily sales, they should be treated equally. Control density. Judging from the development practice of foreign convenience stores, there is one convenience store for every 2,500-4,000 people, which allows consumers to arrive in 2-7 minutes. At the same time, convenience chain companies generally start to make profits when the scale reaches about 170 stores within two to three years. Therefore, it is necessary to adopt a chain form and a certain degree of intensive store opening for convenience stores positioned in the campus market. Convenient to purchase. Also pay attention to choosing a location that allows trucks to pass and makes it easier to purchase goods.

4. Market and Sales

1. Marketing Plan

The areas near the school are mainly students, and their monthly disposable expenses are between 501-800 yuan. between. High shopping frequency and small amount are obvious mass consumption, and the main consumption type determines the size and business direction of the store. Business scale and main business categories: small and medium-sized supermarkets, with food, stationery and daily necessities as the leading products. In the mid-term, we advocate a layout focusing on dietary products to provide consumers with more choices in the homogeneous competition of dietary products

2. Sales strategy

Promotional activities 1

Promotion content: During the opening period, if you purchase any goods over 30 yuan at the campus convenience store, you will have a chance to win a 100 yuan campus convenience store coupon with your receipt. One will be drawn on the day, and then 1 coupon will be given out every week for 6 consecutive weeks! At the same time, there will be a large number of exquisite gifts, and 100 will win.

Related matters:

1. Each receipt can only be participated once. The tickets will be drawn on site and will be invalidated after the draw.

2. If participating customers win consumption coupons, they can purchase any regular-priced goods at the convenience store.

3. The consumption coupon is valid during the activity period. If the winner uses the consumption coupon after it expires, it will be invalid.

4. If there is any dispute, the campus convenience store reserves the final decision.

5. Employees of campus convenience stores are not allowed to participate to show fairness.

Promotional activity two

Promotional slogan: Go to the campus convenience store to exchange for coupons, and the discount starts in the morning.

Promotion content: During the opening period, the first fifty customers will line up to receive coupons worth ten yuan. If you go to the campus convenience store and buy any regular-priced goods worth RMB 30 or more, you can use the discount coupon to offset the corresponding price. Coupons cannot be reused.

Related matters:

1. Each person can only participate once per day.

2. Participating customers win discount coupons and can purchase any regular-priced goods at the convenience store.

3. The coupon is valid during the activity period. If the winner uses the coupon after it expires, it will be invalid.

4. If there is any dispute, the campus convenience store reserves the final decision.

5. This promotion cannot be participated in at the same time as the lottery.

Promotional activities include (this activity is valid for a long time):

1. If you spend 20 yuan or more on regular-priced goods on the same day, you can get free exquisite small gifts with receipts.

2. You can get a campus convenience store points card, and the amount of each consumption (over ten yuan) will be included in the points card (one dollar, one point). If the points in the month exceed 150 points, the points can be exceeded in the lottery. (100 wins). The highest prize is a 50-yuan coupon for a campus convenience store.

3. A breakfast VIP system is implemented. Customers who order breakfast at the campus convenience store can enjoy door-to-door breakfast delivery service. Customers who order breakfast five days a week can also enjoy a 10% discount.

4. A special product every day, guaranteed to be lower than the price of any supermarket in Changsha, and the special products are sold in limited quantities.

Warm reminder: Free gifts cannot be participated in at the same time as other discounts and promotions.

3. Sales partners

Adopt a cooperative system and cooperate with one of the more famous supermarkets in the region. The supermarket provides the campus general store with product supply guarantee and provides part of the campus general store's start-up capital. The campus comprehensive store is responsible for diverting related customers from the cooperative supermarkets and completing the sales volume of related products. This cooperation model is beneficial to both parties, especially the campus comprehensive store operators in the start-up period. Adopting this business model has the following main advantages for our upcoming campus comprehensive store:

A. Reduce business risks;

B. Obtain strong product channel support ;

C. Relying on the supply channels of large supermarkets can obtain price advantages;

D. Can learn the management model and experience of large supermarkets;

E. Improve the visibility of the campus general store, etc.

4. Pricing strategy

The pricing of convenience store products is generally about 20 higher than that of supermarkets, and they usually do not use price reduction promotion methods, so the gross profit margin is higher. This is determined by the special format of convenience stores. First of all, in the process of commodity circulation, there is a certain substitution relationship of circulation functions between consumers and retailers. The more circulation functions that retailers bear for consumers, the higher the fees consumers pay for purchasing circulation services. Secondly, convenience stores are often opened in prime locations with large flow of people, and the rent is much higher than that of supermarkets. The high pricing is a compensation for the rent.

However, because the target groups of campus convenience stores are students who are not financially well-off, campus convenience stores should try to lower their prices without losing money. The following pricing methods can be adopted:

Reverse pricing. Considering the affordability of college students, first conduct a survey to find out the price that students are willing and able to afford, and then consider the cost to obtain the profit of the trap.

Compare pricing.

First of all, campus convenience stores should refer to the pricing of 3-5 peer stores near the business district and formulate a clear and systematic pricing strategy. If a campus convenience store sells the same products as a supermarket, the price should not be too high, otherwise it will leave a bad impression that the price is very high; only when it sells products that are not available in the supermarket or its own products, can it raise the price and use these products to complement each other. Profit and loss.

Differential pricing. Products with large sales volume and popularity should not be priced too high. Distinctive self-owned products are the most profitable part of campus convenience stores. Customers should be satisfied with unfavorable and convenient services. Pricing should be kept as low as possible to build an image.

The payment method should support traditional cash and bank card consumption. In addition, some schools have special campus cards that can be used for dining hall meals, hot water bills, etc. If conditions permit, you can contact the school to allow students to pay with the campus card, truly realizing the "all-in-one card" on campus.

5. Financial Plan

1. Operating Cost and Income Analysis

Operating Cost and Operating Expenses

Rent———————— -800?1000 yuan/month

Tax————————-500 yuan (national tax) 200 (local tax)=700/month

Business administration——150 yuan Monthly

Water——50 yuan/month

Electricity——400 yuan/month

Estimated consumption—— ―――400 yuan/month

Total 800 700 150 50 400 500 = 2,000 yuan/month

Business efficiency

Estimated turnover 600--1,000 yuan /day

Monthly turnover 24,000 yuan

Operating profit 24,000*20 profit margin=4,800 yuan

Non-operating income 300 yuan/month

Total benefit 4800 500 = 5100 yuan

Annual income = 3100/month 12 months = 37200/year

Income analysis

Income = benefit - expense =5100-2000=3100 yuan/month

Annual income=3100/month12=37200/year

Unpredictable expenses 4000 yuan/year

Actual Estimated income 37200-4000=33200 yuan/

Total investment = initial investment and additional investment later = 22820 12000 = 34820

Annual return = annual income total investment = 33200/34820=0.953

It is estimated that it will take 1.1 years to recover the investment

6. Risk control

According to the survey, I found that various convenience stores, newsstands, and small supermarket teaching areas are the center point, forming an encircling force on the outside. When considering the construction of a comprehensive store on campus, we faced strong challenges and pressure from external competitors. Therefore, we need to make reasonable use of our own "innate advantages" to compete with external competitors. We have the advantage of actively participating in competition, and at the same time, we have more "innate advantages" than external competitors in selecting venues.

We can only gain corresponding advantages at the expense of reducing our coverage and product range. For example: the teaching area of ??the school is not a living area and is far away from the apartment area. In terms of product supply, it can only provide a targeted product pattern with catering as the mainstay and stationery as the supplement. There is no store in the teaching area, and a large number of students' needs cannot be met. If we obtain the operating rights of the campus general store, we will have great room for development. Because the flow of people in the teaching area is stable and large. We can use the limited space to provide targeted and marketable products (such as beverages) to provide more and more complete choices.

), and continue to grow the campus store. Adopting a flexible management method and rationally and effectively utilizing the advantages of human resources can achieve unexpected practical results. But we need to communicate a lot with the school to obtain a suitable venue. ;