Joke Collection Website - News headlines - Promotion poster HD-How to make National Day poster?
Promotion poster HD-How to make National Day poster?
Mid-Autumn Festival is a traditional folk festival of Han nationality and ethnic minorities. As early as the Three Dynasties, China had the custom of "Twilight in Autumn". The moon at night is to worship the moon god. In the Zhou Dynasty, every Mid-Autumn Festival night, activities to welcome the cold and offer sacrifices to the moon were held. In the Tang Dynasty, it was quite popular to enjoy and play with the moon in the Mid-Autumn Festival. In the Southern Song Dynasty, people gave each other moon cakes as a symbol of reunion. There are activities such as enjoying the moon and visiting the lake in the evening. Since the Ming and Qing Dynasties, the custom of Mid-Autumn Festival has become more popular. Many places have formed the custom of burning incense, planting Mid-Autumn trees, lighting tower lanterns, putting sky lanterns and walking on the moon. Dragon dancing and other special customs. Nowadays, the custom of playing under the moon is rare. However, feasting and enjoying the moon are still very popular. People drink alcohol in the middle of the moon to celebrate a better life, or wish their distant relatives health and happiness and spend a good time with their families. String 9
In ancient times, there were sacrifices to the moon and Yue Bai. Put up a big incense table, with moon cakes, watermelons, apples, pears, grapes and other sacrifices, among which moon cakes and watermelons are absolutely indispensable. Watermelons are also cut into lotus shapes. Under the moon, the moon god is placed in that place of the moon, and the red candle burns high. The whole family takes turns in Yue Bai, and then the housewife cuts the reunion moon cakes. Those who cut should count the number of people in the whole family in advance, and they can't cut more or less. The connection between moon cakes and Mid-Autumn Festival was in the Ming Dynasty. According to relevant information, there was a kind of mooncake filled with fruit in Beijing at that time. People made mooncakes for their own use during the Mid-Autumn Festival, and they could also be given to relatives and friends as gifts to express reunion and congratulations. At that time, moon cakes were irregular in size and shape, with great differences and special names. For example, in the Mid-Autumn Festival in Jiexian County, Shanxi Province, local people have the custom of having their families sit around and eat reunion moon cakes. They make many moon cakes, which are also very interesting, such as crescent moon cakes for men, gourd moon cakes for women, and moon cakes such as "Monkey King" and "Male Prostitute" specially prepared for children. Many names, and so on.
There are many customs and forms of Mid-Autumn Festival, but all of them are entrusted with people's infinite love for life and yearning for a better life. Mid-Autumn Festival has always been regarded as the most humane and poetic festival. Some people say that the Mid-Autumn Festival will certainly be even more deeply missed whenever the festive season is full of homesickness, especially when the moon is high.
Speaking of Mid-Autumn Festival, many different legends and fairy tales have been circulated among the people, including the story of moths fighting the fire, the moon cake uprising of Zhu Yuanzhang and the trip to the Moon Palace of Emperor Tang Ming. Of course, the most familiar story is that the moth threw herself into the fire and ran to the moon. The moth stole her husband's elixir and flew to the moon palace. There are also many stories. In earlier records, the moth stole the elixir and became a toad called Luna. After the moth ran to the moon, she lived in the Moon Palace, which is actually a very remote place, except for a tree and a rabbit. This is the Mid-Autumn Festival.
How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.
In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only go online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second.
So how to design it? The following seven points need more attention in the design process.
1, with prominent theme
Many posters, at first glance, don't know what to sell. Slogans such as "worry, labor and money" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Users can only know the value of "worry-free, labor-saving and money-saving" brought by choosing you if they know their identity clearly.
Promotional posters should specify the theme of the event, such as "buy one get one free when opening". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it.
What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design.
2. The project service is clear.
The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to refreshing blue, and the poster of real estate is combined with the atmospheric residential building; The wealth management fund takes golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward.
The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid.
3. There are visual project details.
Visual project details, not only like a single page of Taekwondo, but also the course description, main features, project details and so on.
After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more compatible.
4. Copywriting is a pain point
Copywriting is more important than design skills, and a good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, making them want to act when they see it, and they feel cheated if they don't buy it.
KEEP's classic short story "Self-discipline gives me freedom", as well as a long copy, grasps the key expression and makes users what you see is what you get.
5. Endorsement of trust
A good poster has a theme, a copy and material. If there is a corresponding endorsement of trust, it can also be put up. For example, "200 1 start" is a kind of trust endorsement related to the start year; Focus on the field of logo for more than ten years, more than 800 chain stores nationwide, with a sales volume of 6,543.8+0,000 copies a year. These are all good endorsements of trust.
Trust endorsement+copywriting expression adds trust to the whole poster.
6. Contact information; Address+Phone+WeChat QR code
Many people's posters are well designed with beautiful pictures and colors, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.
Some people put the QR code very small for the so-called beauty, which is called beauty. It's not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page and sending them to 100 people with one click, which will soon reach thousands of people. But how many people can open the poster? Do you know how many people are interested after opening it?
If they are interested and scan the code, but forget to download the original picture, will they give up scanning the code because of this action? This is worth pondering.
Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading.
7, high-definition images without watermark
With the development of science and technology, the threshold of poster design is getting lower and lower. Many non-professional poster designers can also make success through some apps, such as Maker Sticker, MAKA, WeChat commercial watermark camera, picture itching, picture monster and so on.
But some apps don't buy members, and there will be watermarks. We should pay attention to this point, because spread on the Internet, the picture is the signboard of a shop, and a poster with watermark or unclear picture also lowers the grade of the shop.
If there are many posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition seamless posters.
Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference.
How to do the National Day poster? Red main color
China Red is the most common color in National Day posters, because red is the color of the national flag, representing China. Even if it is to promote western food, as long as red is the main color, customers can easily think that it is a special promotional poster for the National Day. Such as the poster below.
Open Baidu APP to see more high-definition pictures.
Add national symbol elements
With the national flag and China table symbolizing the country, the theme of the poster can be highlighted as a national festival.
Use landmark buildings
The landmark buildings such as Tiananmen Square, the Great Hall of the People and Tiananmen Gate Tower can easily remind customers of the country and the motherland.
Try to use brush strokes.
Calligraphy is an important cultural symbol in China. Adding calligraphy characters to posters can make customers feel the strong Chinese style.
Use classic scenic spots
Some famous scenic spots, such as the Temple of Heaven and the Forbidden City, can also remind customers of the concept of China.
These posters and design elements can be found on Canva. Go to Canva to design your own National Day promotion poster.
About the author: Canva is the world's largest online design platform, providing a large number of free Chinese templates, covering design scenes such as posters, leaflets, presentations, Banner, resumes, and hundreds of Chinese fonts and millions of copyrighted pictures for your free use. You can make wonderful designs without mastering design skills.
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