What is the most attractive activity of video games?

Video games are a place where people come and go. Only by attracting more consumers can we maintain a certain income. Therefore, the electronic game market can launch some activities during the opening or festivals to attract users' attention on a large scale. What is the most attractive activity of video games? How to plan the opening activities of the video game market and the activities of the video game market on Children's Day? Next, let's take a look at the theme and plan of video game city activities. First of all, what is the most attractive activity of video games?

1, Game City Opening Activities

1. 1, a huge advertisement hanging on the external wall in the early stage. Content: Publish event information and preferential projects, project information and brand communication.

1.2, long-term advertising space for exterior wall, including installation. Content: release opening information and preferential activities, project information and brand communication.

1.3, set up entrance signs to help consumers find the location of the video game market.

2, video games, Children's Day activities

2. 1. Distribute leaflets, including event information, promotion information and project promotion, which can be distributed by employees on the road three days before the event.

2.2. Gift cards can be issued on the day of the event, depending on the flow of people. If people are popular enough, they will give up.

2.3. The store shall set up an exhibition area for opening prizes to highlight the attraction of prizes.

3. Theme of video game city activities

3. 1, marketing activity planning

This form of activity is usually based on profitable sales, supplemented by brand promotion. Set the activities as tipping points and surrounding promotion topics, and take absorbing and locking consumers' game coins as the main resources.

3.2. Communication-oriented activity planning

This kind of activity is mainly brand promotion, supplemented by profitable sales. This kind of activity pays attention to the dissemination of the brand image of the venue. First, the environment and services in the venue are well built. In addition, it often brings customers a shocking moment to participate in the opening ceremony, award, lottery or closing ceremony of the event. To enhance the effect of video game city.

3.3, mixed activity planning

It has the characteristics of the above two types, both marketing and communication, and belongs to the type of "fish and bear's paw". This kind of activity is usually qualified only if customers play games and buy money, and the activity itself will be accompanied by a massive brand promotion behavior.

Second, the video game city activity plan recommendation

1, determine the promotion theme.

Thinking about the theme of promotion should be in line with the brand positioning and market positioning of the city of electronic games, attractive, and try not to be the same as before, but also consider whether it can attract players, really bring them benefits and serve the goal of this promotion.

2. Make an activity plan

According to consumers' psychology, sales promotion can provide financial benefits, such as increasing discounts, buying gifts, giving them as soon as they come, redeeming cards, redeeming points and so on. And psychological benefits such as fun contests, skill appraisal, public welfare sponsorship, lottery, and membership services. , as well as free experience, professional forums, interpersonal communication, ranking publicity and other additional benefits.

3, determine the way of publicity

There are TV advertisements, radio advertisements, newspaper advertisements, DM single pages and newspaper clippings, short messages, outdoor advertisements, online publicity and so on. According to "big city plane is given priority to, small city TV is given priority to;" The newly opened TV is the main business, and the later aircraft is the main business; Temporary activity TV, regular activity plane "principle, according to their own business characteristics, cost budget and customer habits to determine the media, but also take into account the influence of the media, as well as its long-term habits in the industry, although you can choose a media that has greater influence in the industry and conforms to everyone's reading habits.

4. The vivid layout of the store

Layout principles: impulsive effect, unified focus, impact effect, novelty and warmth effect.

5. Preparation of activity resources

System and equipment, site approval, cashier setting, regional setting, personnel division, safety inspection, prior inspection, promotion guide, etc.

6. Activities to encourage training

Clear task indicators, on-site announcement of rewards and punishments, military oath, team momentum display, spot check.

7. Adjustment of activity implementation

It is suggested to do a good job of market research before the event, adjust the event in time according to the investigation, and put the plan into action quickly to avoid other competitors' preemptive implementation. In addition, it is necessary to summarize the implementation of the first day's activities in order to adjust the direction of the later activities.

8. Summary of promotional activities

After the activity, summarize the activity immediately and put forward the problems found, so as not to be forgotten after a period of time. Reward individuals and groups who have performed well in the activity, adjust the next plan according to the problems found in the activity and the places worth learning, make corresponding preparations in advance, and strive to stay ahead of the opponent. In particular, before holding the promotion activities, we need to think of a good reason to make players feel that this is not an ordinary activity, and at the same time, we need to make vertical and horizontal comparisons to make players interested in the activities of this video game city.