Precious! Hong Kong movie posters from old newspapers, full of age feel

In the last century when paper media was prevalent, advertising in newspapers was one of the important means of movie promotion. Stylish posters paired with personalized copy could perfectly present the style of the movie and attract audiences.

Today, let’s enjoy these Hong Kong movie posters in old newspapers. Familiar movies and familiar actors appear in newspapers that are now rare, adding to the sense of age.

"A Better Tomorrow", which ushered in the golden age of Hong Kong films, was released in major theaters as a midnight screening in 1986.

The promotional slogan on the newspaper poster is "The passion is endless, the spirit is in the sky", which is not only an interpretation of the movie, but also fully reveals the ambitions of Tsui Hark and John Woo.

The movie "Fate" starring Leslie Cheung, Maggie Cheung, Anita Mui and others is presented in the form of a comic. People poke their heads out of a long subway train, which also hints that the movie will take place in the subway. Put on a good show.

Jin Yong's most wonderful book "The Deer and the Cauldron" is re-made into Gu Long's most wonderful book..."

"The Judge of the Dead", released in the summer, features the unprecedented collaboration of three of the film industry's greatest stars, Stephen Chow, Johnnie To and Anita Mui. Stunt publicity.

"The Variety Star" is a color newspaper poster that was relatively rare to see back then. The page is full of funny elements from various movies, and it looks very interesting.

"Bloody Heroes" is the pinnacle of John Woo's violent aesthetics. The copywriting on the poster can make people see at a glance the complex relationship between Chow Yun-fat and Li Xiuxian who are both enemies and friends.

When "Heroes" was released, it coincided with Valentine's Day in 1987, so even though it was just a man's drama about a vendetta and other content, it did not forget to launch special Valentine's Day posters to promote it. A wave of "love story" gimmicks.

The movie "Ya Fei and Yaki" starring Tony Leung, Jacky Cheung, and Anita Yuen is promoted with two interesting points: missing person and wanted, which attracts everyone to take a second look.

The trilogy of classic ghost films "A Chinese Ghost Story" made me feel even more misty when I saw them in yellowed newspapers.

The newspaper promotion of the weird movie "The King of Power" combines real people and comics, and the copywriting is very exciting.

"Play Back to School 3: Dragon Celebrates the Year of the Rooster" was released during the Lunar New Year. The film company took a group photo of everyone paying New Year greetings as a promotion, and they were full of joy.

"The Legend of the White-Haired Witch" starring Leslie Cheung and Brigitte Lin, did not forget to advertise it in the newspaper - "the daily box office bestseller"!

The simple and clear visuals of "Plan A Sequel" and Jackie Chan's stunts are enough to promote it.

Brother and Sister Mui’s classic "Rouge" had already achieved very good results at the Golden Horse Awards before it was released in Hong Kong. Therefore, when it was published in the newspaper, it was written "The best of Hong Kong movies" "Light" are a few big words.

"God of Cookery" has posted character introductions, which are both funny and exciting.

"Chivalry" enlarges the beauties of Tony Leung and Michelle Reis on the newspaper. Everyone can understand at a glance that this is a story about handsome men and beautiful women falling in love.

The bold characters of "The Gambler" are meant to tell the audience - Stephen Chow's world has arrived!

Looking at the young faces of the three protagonists in the newspaper, it is hard to believe that they are no longer alive.

Looking back at these old newspaper posters of Hong Kong movies now, they all seem to have been coated with a layer of age filter by time. It really makes people nostalgic for that golden age when hundreds of flowers bloomed!