What are the traditional marketing methods?

The traditional marketing model can be subdivided into:

First, the agent marketing model.

1. Enterprise marketing mainly depends on the agent team. Enterprises recruit regional agents or exclusive agents in various regions, and then develop offline distribution, distribution and retail teams through these agents; Enterprises only need to be responsible for contacting these agents, and other work does not need to be involved.

2. The agent marketing model is widely used in all walks of life, especially at the beginning of the establishment of enterprises, or when enterprises have just entered a new region or new field, most of them will choose the agent marketing model. This can save the time of enterprise growth and market share to the maximum extent. All kinds of conference marketing (investment conferences) in modern society basically belong to the agency marketing model. This model is especially suitable for new small enterprises.

The second is the distributor marketing model.

1. In industries with fierce market competition or enterprises with relatively strong comprehensive strength, the dealer marketing model is often chosen, which is an evolution of the agent marketing model. As the enterprise has grown, the fierce market competition has greatly reduced the profit space of the enterprise. In order to better explore the market, the enterprise will inevitably choose the marketing policy of "eliminating agents and focusing on supporting distributors".

2. This marketing model is more suitable for those enterprises with mature development and strong comprehensive strength.

Third, the direct mode.

1. The enterprises that adopt this marketing model, the main performance comes from self-management, rather than relying on channel partners such as agents and distributors.

2. For example, most insurance and direct selling companies adopt direct selling mode; In addition, some enterprises do their own marketing promotion by visiting at home or sweeping the road. Their marketing model belongs to the direct selling model. The direct selling model is very effective in some specific industries and regions.

Extended data:

Characteristics of O2O marketing model

1, user-oriented O2O:

(1) to obtain richer and more comprehensive information about enterprises and their services.

It is more convenient to consult and book with merchants online.

(3) Get a cheaper price than offline direct consumption.

2. For enterprises, O2O:

① You can get more publicity and exhibition opportunities to attract more new customers to the store.

② You can check the promotion effect and track every transaction.

③ Mastering user data has greatly improved the maintenance and marketing effect for old customers.

④ Better understand the psychology of users through communication and doubts.

⑤ Make an effective online appointment, arrange homework reasonably and save costs.

⑥ Stimulate the consumption of new products and stores faster.

⑦ Reduce the flourishing shops of offline entities in prime locations, and greatly reduce rental expenses.

3. For the O2O platform itself:

① It is closely related to users' daily life, which can bring convenience, preferential treatment and consumer protection to users and attract a large number of highly sticky users.

② It has a strong promotion effect on businesses and can attract a large number of offline life service businesses to join.

③ Cash flow several times that of C2C and B2C.

(4) After the scale is formed, there will be huge advertising revenue space and more profit models.

References:

Traditional marketing model Baidu Encyclopedia