The only way for restaurant brands to succeed.

The only way for restaurant brands to succeed.

The catering industry has always been a sunrise industry.

However, it does not mean that many people can start their own businesses.

Among them, enterprises.

In 2023, you should practice your internal strength.

Select the following products

Cultivate a team

So-called products

It is the group that buys your products.

The so-called team

Is a team that regards the enterprise as a career.

So, how to cultivate it?

Performance of mechanism authority .....

These must be improved and constantly revised.

This is a prerequisite!

Tell me about the brand.

A successful brand needs long-term cultivation, and generally needs to go through several stages.

First: the brand should be recognized.

Let consumers know that your business must be occupied by your products.

Second: brands should remember.

Remember your product and the name of your company.

Third: the brand should be liked by people.

To make consumers like it, it is necessary to have visibility. The key lies in the outstanding value of products with quality and characteristics.

Fourth: the brand should be unique enough.

Personalized characteristics of the brand, the focus of the target group's audience

Fifth: Brand should be the first choice.

The impression of the top three brands in the category has been improved, which has opened the distance from the second place.

Sixth: the brand should consume repeatedly.

It is particularly important to strengthen consumers' loyalty, improve customers' satisfaction and increase customers' return rate.

The true meaning of a successful brand

Product name trademark consumer's mind When a product name enters the consumer's mind and is recognized as representing a certain value, it becomes a brand, and consumers' cognition of the brand will not change easily.

but

Product name is not equal to brand.

Trademark is not the same as brand.

Talk about marketing.

Marketing is not equal to sales.

However, marketing is greater than sales.

Core point: Marketing is doing business.

Do you do market research and marketing research?

Investigate what?

Consumer survey market observation

Product survey, advertising research and so on.

Study what?

Who is my client?

What are the customers' needs?

What do competitors offer customers?

What can I offer my customers?

What do customers think I can offer them?

Why do customers come to you for consumption?