What kind of copy is a good copy?

Copywriting is actually a technical term of an article. Under normal circumstances, website operation can not be separated from copywriting, because a widely reprinted article may bring unexpected potential customers to the website, so an attractive copywriting is a part that many SEO practitioners need to study hard. For editors, their work still stays in pseudo original. Find an article that users may be interested in and change the sentence to become an update. But is such an article plagiarism?

If let Bian Xiao say, a good copy is generally composed of unconstrained thinking and easy-to-understand and even vulgar sentences. But is it a good copy that you think will be welcomed by your friends? Not really! Bian Xiao has a friend who especially likes ancient literature. He sends some classical Chinese expressions from time to time. Although as a friend, I don't know them very well, but to show respect, praise has become the most standard equipment. However, from the perspective of website operation, a good article in the eyes of friends cannot be called a good copy, because no one in the circle of friends forwards it. At most, when you see the first few sentences, you praise "so talented" and then quit silently. So webmasters, don't think that "the more you don't understand, the more people appreciate it", which is a misunderstanding in itself.

If you want to be praised as "talented", that elegant article is really enough, because almost no one can understand it; But if you want to be understood by many people and reprinted spontaneously, it will take a lot of time. After all, no one wants to reprint a useless article to the private field, so webmasters, behind your unconstrained thinking, please think about "what copy is circulating in the circle of friends"!

1, wow! It turns out that lemons can still be used like this! -Practical articles, the number of views is absolutely no problem.

For the time being, no matter what happens to our users, even Bian Xiao himself can't help forwarding some practical articles to the circle of friends. Therefore, the copy written from the practical point of view will certainly be appreciated by users, but can your copy be related to the product? For example, the editor of Anhui Talent Network wrote an article "Multiple Uses of Lemons". Although many sister papers will be forwarded, they will never deeply consider clicking on the website, so practical copywriting related to the industry is king.

2. Didn't you let your seat be a beast? Letting go is my freedom-hot information, there must be many people concerned.

On the evening of June 13, a video of a quarrel on a bus was circulated on the Internet. It happened on a bus in Fuzhou. An old man swore at the young girl around him because she wouldn't give up her seat, and his attitude was extremely bad. And girls can't bear to respond: Do you want to write it on your face during menstruation?

In recent years, more and more news about giving up your seat has been paid attention to, and even set off a comment craze. On the issue of giving up his seat, Bian Xiao thinks so. Giving up one's seat is the freedom of others. I will give it to you to prove that I am a moral expert; If I don't give it to you, it won't explain anything I don't know what you think, but I'm speechless when I meet such an old man. I guess I just saw my little girl being bullied. However, it does not mean that giving up your seat can be kidnapped by the morality of the elderly. In today's stressful workplace, when many younger sisters feel unwell, Bian Xiao hopes that he will not give up his seat and will not be condemned by the public.

If nothing else, it is almost impossible for similar hot information to be published in a circle of friends without causing forwarding and browsing. Today, when the Internet is so developed, it is something that many webmasters are doing and will continue to do in the future to package themselves with hot information and fire themselves with hot spots. Of course, if you want to use hot spots to drain, your copy must not be too bad. If the sentence is not fluent, why reprint your content in the circle of friends? !

3, Duan Zishou Joker Xue-an interesting paragraph, which makes people laugh at the same time, so it is reproduced.

Recently, Joker Xue became popular again, not because of the serious snow, but because of his jokes. "I want everyone to hear my music, but what I don't want to pay attention to has become my joke." This is probably Xue's inner OS.

In fact, this also shows that whether you are an ordinary person or an idol singer, fun can win attention. From the point of view of website operation, it may seem that paragraphs have little to do with your site, but can we establish some connection? Once your paragraph is concerned, forwarded and talked about by everyone, such a copy and paragraph are successful.

4. Is there anything wrong with the baby? -parents, prospective parents, will pay attention.

Everyone has their own parents, or will become their own parents in the future, so parents should not be underestimated. Therefore, the copywriting of children's papers in those circle of friends will be widely concerned, precisely because we don't like our children's papers to become like this in the future.

So if your website is related to the baby, you might as well pay more attention to some baby experiences, baby news and so on. Then use your own skills to turn it into a popular copy, so I'm afraid no one will pay attention to you!

A good copy will not be famous for its flowery rhetoric, but will only be noticed because there is something that others want to know. Therefore, before your webmaster friend writes a copy, you should think about the secrets that others want to know most about your industry. That's right!