How does news marketing write high-quality press releases?

News marketing is a marketing method widely used by many enterprises in the Internet age. Because news has objectivity and strong communication, it is often more convincing and effective to promote enterprises to the audience through news articles than soft articles. However, there are often many problems in the editing of news articles. A manuscript with correct format and appropriate content is more likely to be published successfully, thus helping enterprises achieve the expected publicity effect. Today Juzhuo will talk to you about how to write high-quality press releases in news marketing. First, the title of the press release should master the writing skills of the title of the press release. The title is the eye of the article. If a news release can have a unique and novel title, it will often attract the attention of editors and readers. Second, the introduction of the press release needs to write the introduction of the press release. Introduction is the beginning of news, the spirit of the full text, and the most valuable part of the whole news manuscript. Without a good lead, it is not a successful news article. It is best to control the number of lead words within 60 words, simply put forward the key points and outline them. Third, the writing structure of the press release is familiar with the writing structure of the news genre. News elements can not be ignored: 5W 1H (who, what, when, where, why and how). The layout of a news manuscript determines the "value" of a news manuscript in the eyes of the audience and editors to a certain extent, and the manuscript with clear structure is easier to be published in various high-quality media. Fourth, the writing structure of press releases understand and master the basic method of news writing-speaking with facts. "Speaking with facts" is the unique charm of news and the value of a piece of news. People who are not familiar with news writing often replace news facts with their own subjective evaluations and assumptions, resulting in empty news and lack of news topics. The theme is the soul of the whole news and dominates the whole article. In fact, when we write anything, we must have a clear purpose, accurately convey and publicize what we want to know, and avoid scribbling. In short, a good press release must have news value, grasp the main demands, be in the right format, be concise and to the point, and be based on facts. The title of the manuscript should be concise, prominent and attractive, and the words should be avoided to improve the readability of the press release. In short, conciseness, clear paragraphs, use of short sentences and refreshing typesetting are the writing principles of a news article. Avoid being divorced from facts, unclear explanations and empty contents.