What are the requirements to be a media person?

What qualities should a media person possess?

As a media practitioner, what qualities should he possess to be qualified?

There are many answers to this question. Such as "market concept", such as "reader awareness", such as "overall view". However, after working in many media, I still feel that many of the requirements are just icing on the cake. In fact, a real media person should not be complicated, and he is considered to be highly qualified if he meets a few basic points, that is, first, pursue truth; Two, diligence; three, honesty. Doing these things is a good foundation. The most important of these is honesty.

I won’t go into details about the reason, but let’s tell the story. An editor from an out-of-town magazine posted on the Internet that he was soliciting contributions. The post had been up for a week, and he probably didn't get any solicitations. He was very anxious, so he complained to the post, asking why no one supports a new magazine? Later, a netizen reminded me: "You are just talking about your requirements for the manuscript. Why don't you tell me how much the manuscript fee is?" This is dishonest. In fact, most of the people who write articles online are unpaid or very low paid, and they are not necessarily looking for money. But whether you have more money or not, whether you have money or not, should be made clear. If you deliberately ignore this issue of remuneration, people won't trust you, so how can you be an editor?

There is another thing, two people are in a lawsuit. A reporter went to interview Person A. Person A said that Person B was engaging in counterfeiting. Many well-known companies have suffered losses from being counterfeited. In order to prove his point of view, Person A also gave an example. It was probably a company that was counterfeited and how big the loss was. When the article appeared in the newspaper, A was a little dumbfounded, because the example he mentioned was used by the reporter as counter-evidence. The reporter said that such a large and well-known company has been counterfeited, and it has not gone bankrupt, but is still prosperous. You, A, are like this What's wrong with small businesses being counterfeited? The key is to have strength. This theory is correct, but A just felt uncomfortable and called the reporter. The reporter kept asking A: "Do you want to file a lawsuit? Our newspaper is planning to file a lawsuit." Hey, he was even more angry. people.

There is no other meaning in talking about these two things. I just feel that when we discuss media marketization, we are all talking about how to find funds, find the market, find the positioning, and find the system. Have we overlooked one thing? The fundamental question is the quality of our employees? It's easy to be a reporter now. As long as you have the ability to work, you can get a job. It doesn't necessarily require professional training. I heard that many young people regard working in the media industry as their starting point. But if we always have to deal with mud and sand, the big market of the media industry will be destroyed in the end. To be honest, when I was living in the media circle, I didn't think anything of it. Now that I'm staying at home, I feel that the media is terrible.

Not only tabloids have this problem, but major newspapers and magazines also have it. My classmate from the journalism department at university used to be the director of the economic department of a newspaper, but later changed his career to work as a public relations planner for a company. This company was going to hold an event, and he was responsible for finding reporters. He understood, he entertained us with delicious food and drinks, but in the end he still didn't think everything through. A reporter from the economic department of his old newspaper came to his office and said he was going to a karaoke bar that evening. What should he do with the lady's tip? My classmates were so angry that they were thinking that when I was the director of your department, you were not even past puberty, and now you actually ask me for tips? What he felt at that time was that he wanted to slap him with a big mouth. But now his identity is different. He was afraid of causing trouble to the company, so he had to take 400 yuan from his wallet and give it to others. The reporter also asked him with a smile: "Is this money enough? The girls here are really cheap." This is shameless.

Of course, this is an individual phenomenon and cannot be blinded by one leaf, but the negative impact it has had on the media industry is an ironclad fact. Professor Zhu Weimin from the Journalism Department of Renmin University is 75 years old this year. A few days ago, I drove him out to visit the suburbs. On the way, he said to me: "I discovered a pattern. Graduates of Renmin University do big things. There are no journalism majors who do big business.” I didn’t dare to say anything at that time.

He went on to say: "Do you know why? Because journalists are all about small money, and they count on how many red envelopes they can get all day long." After he finished speaking, he burst out laughing. The old gentleman was joking, but I knew what he said was true.

I still remember how I was educated when I first entered the industry. At that time, the teacher who taught interviewing taught the first lesson about the military coup in Thailand. The reporters rushed to the street with their cameras. I took pictures of the tank, and three people died in the line of duty. From this story, he talked about the mission of journalists to record history. I still remember that we invited Li Weizhong, a reporter from China Youth Daily, who came back from an interview on the southern border battlefield and took photos with the sight of a Vietnamese sniper. He is a truly action-packed media person.

The first time I wrote an in-depth report was about education reform. I interviewed in a school for three weeks. After I came back, Li Datong, the director of the school education department of China Youth Daily, repeatedly asked me to revise the entire manuscript. It took seven weeks and it still didn't work. Finally, I told him that he should stop posting it because I really didn’t know how to write it. Mr. Li Datong saw that I really couldn't change, so he actually let me go home. When I got the newspaper the next day and looked at it, I found out that he had personally rewritten my manuscript. I compared what he wrote with what I wrote, and it really dawned on me. Since then, I have never stumbled when writing articles for newspapers and magazines. This manuscript later won an award. But he had no signature and no bonus for the manuscript. Later, when I mentioned this matter to him again, he forgot about it. But I know he has benefited me tremendously.

It is the duty of a media practitioner to teach by words and deeds and cultivate younger generations. I didn't know Yang Lang at all at first, but as soon as I entered the office in the morning, I received a call from him. He reviewed the manuscript I had published in the newspaper that day in detail. I don't know Wang Shi either. I only studied his "For Sixty-one Class Brothers" when I was in school. But when I first edited the page independently, Mr. Wang Shi posted my page in the newspaper's commentary column. Above, we also comment on the gains and losses in detail. Do I have a direct relationship with them? I can't imagine it. I can only imagine how passionate and sincere a media person is for his career.

My initial impression of the media industry finally prompted me to seriously join this industry. But now, conditions have improved. Reporters have cars to drive, digital cameras to use, and laptops to use. Many newspapers and magazines have begun to use large sums of money, and their advertising quotas are calculated in tens of millions or hundreds of millions. My The disappointment deepened. If you open the same newspaper, you will find contradictory news. That is because the reporter took advantage of different aspects. You will find that the same product information was published twice. That is because the newspaper went to two press conferences. reporter. Open different newspapers, and you will find that their evaluations of a company, a movie, or a book are surprisingly consistent. That is because someone behind the scenes has issued press releases and treated each media as their own vegetable garden. Where are the reporters? I took the red envelope, counted the tips, and the manuscript was published without any changes.

If you are careful enough, you will also find that the manuscripts of singer Zhang San and writer Li Si are exactly the same. They both like to find inspiration on the toilet. This is from the same corporate announcement or so-called Written by a "freelance writer". Really, I can hardly find newspapers and magazines that treat the same thing and can consistently maintain the same values ????and evaluation system. They all seem to like to follow those little red envelopes.

Every time I read a newspaper or magazine, I will lament that the world is not ancient. This makes me, like a veteran cadre, dissatisfied with many things nowadays. Am I getting old? Of course not. Because I subconsciously believe that the higher the degree of marketization, the more standardized the industry should be. In other words, when the state maintained newspapers and periodicals in the past, it was quite acceptable for unhealthy trends to appear. Now that newspapers and periodicals have entered the market, this kind of behavior that is irresponsible to readers and bosses is even more intolerable.

Of course, as Teacher Zhu said, those who ask for money are just kidding and cannot represent the mainstream. But we should also note that there are indeed people in the media circle who are making big money. There is a "famous reporter" who is good at playing such tricks.

He came from a website. The day before his manuscript was published in the newspaper, he would treat the website's network administrators to dinner and told him to "give his brothers a face" tomorrow.

As a result, he created a "hot phenomenon" in which various websites reprinted his manuscripts, and he also received a bonus from the newspaper and a promotion in his position. There is also a gentleman who came from the website. He likes to sit in an air-conditioned office, collect materials from the Internet and books, and then combine them into a cloud-covered manuscript. There are a bunch of foreign names on it. He really coaxes a lot of people from a high position. people. But he forgot one thing: some things can be said on the Internet but not in newspapers. As a result, it was his newspaper that suffered in the end.

Logically speaking, in the era of market economy, people should be responsible for their money and their bosses. But things are really strange. Some newspapers and periodicals can survive in difficult times, but they die faster when they have money. This is about talking about some specific managers. When they talk to investors, they all talk about great prospects, talking about listing, making money, and market share, which shakes their minds. When the money really comes in, the first thing is to find a high-end office building, the second thing is to increase the salary, and then to change the paper for printing. In short, first make yourself comfortable. If you look at the newspapers and periodicals that have failed in investment in the past two years, most of them have gone through this process.

Use wordplay to describe the market prospects, but the personal prospects are real and unambiguous. Kill one rich man and then kill the next one - someone did this during the Internet bubble a few years ago, and now this trick has been used in the newspaper industry. There is a vivid name for this practice, called "Toad Plucking". There is really such a group of people in the media industry who drive up the market and destroy people tirelessly. Today they are in Beijing, tomorrow they are in Hunan, and the day after tomorrow they are in Shanghai. Their harm may be greater than that of little reporters who receive red envelopes.

Every year a number of newspapers and periodicals are born, and every year a number of newspapers and periodicals die. Among the deaths, a large part are new ones. why is that? We will not analyze individual cases, but we will just say that this has a lot to do with the moral chaos in our industry. Therefore, I particularly hope that industry management departments such as the General Administration of Press and Publication can formulate a set of admission standards for media practitioners, just like everyone in foreigners has a social security card. Anyone who violates professional ethics will be recorded in the account. Next time, if he goes to get into trouble again, he will swipe his card on the computer and all his money will be out. Hehe, how pure is this industry?

Talking a thousand words and preaching ten thousand things, the most fundamental thing is to promote the most fundamental qualities in the media industry. In fact, when you are a reporter, whether your writing is good or not is secondary. The key is to be a good person. Even if it is a market economy, loyalty to the profession and the unit should be promoted. This is true everywhere in the world.

Even if one day in the future our society becomes as developed as the "Matrix", I think we still need fair media and media people. Honesty is always right.