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12. 12 How to write the description of the big promotion activities?

12. 12 promotes the return to the market. The activity lasts until February 14, and the carnival lasts for 48 hours. The heat is not reduced, and 50% of the explosive products return to the market, and the department store is full 199 MINUS 50. There is also the most popular "true question selection list" TOP series, which is difficult and surprising.

Following the Double Eleven in Tmall, JD.COM and Suning.cn, news came from major e-commerce websites such as Taobao, JD.COM and Suning.cn again, and the biggest online shopping feast this year will be held in 65438+February 65438+February to continue the "national grab" activity. Referred to as Double Twelve or Taobao Double Twelve, JD.COM Double Twelve and Suning.cn Double Twelve. This round of "national grab" brings together all kinds of goods on Taobao, including women's wear, men's wear, maternal and child, home, digital home appliances, cosmetics and other categories. In addition, during the event, Taobao will send tens of millions of cash-filled red envelopes as year-end gifts to consumers, and JD.COM Mall will also launch various preferential policies to give back to consumers.

Extended data:

On the day of "Double Twelve", it is inevitable to see the crazy propaganda and discount promotion information of the whole network. At this time, the price is definitely unattainable when it is hot and at the peak of the order. But we can think about it. On that day, the traffic of the whole network must be a record high. In addition to the general rush hour, the traffic at other time points will be larger than usual. So we can set the keyword bidding at other time points a little higher, while the keyword bidding at peak hours is a little lower. So you don't have to fight with big sellers.

Grab their customers when big sellers are resting, increase the promotion of through trains, raise corresponding bids and accumulate as many customers as possible. In terms of keywords, we especially remember to add holiday buzzwords such as "Double Twelve" promotion. In addition, cultivate words that are highly relevant to your baby. Improve the quality score, so that on the day of promotion, the advantages of words with high quality score are very obvious.