Advertising campaign planning

Advertising campaign planning article 1 Our advertising operation has been completed. Looking back on the whole process, we were deeply touched and gained a lot. Through this internship, I have a further understanding and understanding of advertising. To tell the truth, compared with the students majoring in advertising, it is actually very difficult for us to do this advertisement. Because our real advertising knowledge was only learned this semester. Many things are not fully understood and mastered. Besides, we don't know how to use advertising software. This leads to the fact that even if we have the best ideas, we sometimes express them. So many thoughts can only be forgotten. We finally chose video advertising, but no one in our group will use pro tools to make videos. So we're going to the library to find relevant books. The production effect may not be very good, but we really tried our best.

Through this activity, we saw our own shortcomings. Just like in advertising planning, as long as you start, you will realize how poor you really are. I fully see my lack of knowledge. For example, the presentation of advertising language lacks creativity; In the writing of advertising copy, the writing level obviously needs to be improved. Of course, I also learned a lot from my classmates, such as: where to start planning an activity; How to write a good plan and show it successfully; And the use of video production tools and so on.

I think besides professional knowledge, another important gain is in the process of team work. Group learning is a very important and good learning mode. This is the first time we have implemented an activity, and I feel that every detail has its own.

Difficulties, but also need to learn, the key is to engage in this activity is not a single person's strength, but the result of our group's division of labor and cooperation. For this reason, our group held several small meetings and quarreled a few words on one issue, but we knew it was for better work, so we were still very happy. I think after finishing this group work, we feel the strength and importance of unity, let us keep thinking and learning, learn a lot of new things, learn to analyze and investigate, and increase our trust and communication skills with others. The most important thing to thank here is the leader of our group! She is conscientious and proactive in her work. She often keeps the heaviest work for herself and will listen to our opinions until we reach a consensus. She is the biggest contributor to the successful completion of this activity!

This activity enriched our advertising knowledge, made us step forward to a deeper level, and also promoted my future study to some extent. However, we also realize that it is impossible to do this job well by this activity alone, and I need to accumulate bit by bit in my usual study and work to continuously enrich my experience. The road ahead of us is still very long, and we need constant efforts and struggles to really go well. We should not only learn advertising theory and related technologies well, but also improve our practical operation ability, as well as more flexible thinking and good communication skills.

Advertising campaign planning 2 I. Work summary:

Over the past year, with the care and guidance of the leaders of the Ministry Center and the support and help of my colleagues, I have completed my own work and successfully completed all the tasks assigned by the leaders. Below, I will make the following report on this year's work:

Holding various exhibitions is the main focus of this year:

1. Participate in the planning of the garage exhibition in spring and autumn, the exhibitors' investment invitation, and all the work before and after the exhibition.

2. Participate in the "First Coastal Boutique Building and car home New Life Exhibition" held by the Advertising Center on June 5th, 20xx. During the exhibition, it is mainly to cooperate with merchants in the early stage, coordinate on the spot in the later stage and be on duty at night.

3. Participate in the planning and investment promotion of the first exhibition of strange stones and jade articles held by the advertising center. After more than a month of overseas investment promotion, the number of exhibitors reached 100. The first 20xx China Kistler Jade Ceramic Painting and Calligraphy Expo was successfully held on June 28th, and all activities were successfully evacuated on July 25th.

4. After the autumn garage exhibition, in order to continue to explore more sources of income, under the guidance of the center leaders, a fur festival was held. Through early investment, late preparation and other work, we finally reached a cooperation model with merchants. The first Haining Fur Festival in Linzi was held as scheduled on June 28th, with an extension of 1 17 days, which basically achieved the expected purpose.

Through the holding of the above-mentioned exhibition activities, I have explored the laws of various exhibitions and accumulated valuable investment experience. Then, under the arrangement of the central leadership, I visited and inspected the marketing situation of Zouping, Jining, Linqing and other similar departments, went to Jinan to study the actual combat experience meeting of TV media advertising industry, participated in these activities and went out to exchange and study, which broadened my horizons and ideas and was of great help to improve my future work ability.

During the interval between participating in the above activities, I also completed other tasks arranged by the center. The main items are as follows:

1. Take part in the activities of going to the countryside to buy new year's goods in January.

Starting from Shitai, Anhui Province in February and May, I accompanied the whole process to inspect the original selenium-enriched mineral water.

3./kloc-set out from Yichun, Jiangxi province in October, and filmed the original advertisement of selenium-enriched mineral water in Mingyue Mountain with colleagues in the advertising center.

4. Participate in the recording of the annual finals of 1 1 month Cuju Jiugongge column and do auxiliary work on the spot.

Advertising marketing: Try to let the automobile industry put on TV advertisements, and Donglian Automobile Group put on 10 to contact Fangzheng Antique City to do website business.

Second, the work plan:

1. The first job is to do a good job in the 20xx fur festival. With the first hosting experience, I will strive to greatly increase my income this time. If it succeeds again, it can be held again at the end of 20xx, twice a year as a permanent project.

2. The investment proposal for the Spring Auto Show is included in the schedule. Judging from the automobile investment in recent two years, the automobile industry has entered a relatively slow adjustment period from a high-speed development period. In the case of a depressed market, we will try our best to complete the investment promotion of the two auto shows in the spring and autumn of 20xx.

3. According to the 20xx activity, the stone exhibition can also become a permanent project of the center. Summing up the last experience, we should concentrate the site as much as possible, separate large pieces from small pieces, and make good site planning.

4. TV, website, big screen and other advertising center resources, continue to strive for business delivery in marketing.

5. Actively complete other tasks assigned by the leaders of the center.

Advertising campaign planning the third advertising theme: protecting and saving water resources

Advertising purpose:

1. Arouse social attention to water problems and water crisis in China;

2. Raise public awareness of water and health, water and environment, and sustainable development of water and economy;

3. Advocate people to use water scientifically, protect water resources and prevent water pollution.

Background introduction:

China's per capita fresh water quantity is a quarter of the world's per capita level, and it belongs to a water-deficient country. More than 300 cities in China are short of water, and 29% people are drinking bad water, among which 70 million people are drinking high fluorine water. Every year, the economic losses caused by water shortage reach more than 654.38+0 billion yuan, and the economic losses caused by water pollution reach more than 40 billion yuan.

Publicity focus:

1. present the beauty of water, advocate the harmony between man and nature, and make rivers, lakes and seas better; Good mountains, good water and good scenery are all beautiful.

2. Understand the importance of water to human health. 70% of diseases in the world are spread by water, and the cleanliness of water and the quality of drinking water are closely related to human health.

3. Reflect the destruction and pollution of water resources; Lack of water; The water quality deteriorates, and the water function is reduced and lost; The ecology of water source environment has been damaged to varying degrees, such as grassland degradation, desert abandonment, lake retreat, water resources reduction, drought, snow disaster and so on.

4. Be wary of over-exploitation and utilization of water resources by relying on science and technology. The comprehensive development and utilization of water resources depends on the comprehensive intervention of science and technology, including giving full play to the benefits of existing water supply projects, adjusting regional water imbalance, improving sewage treatment and reuse capacity, and establishing a benign mechanism of hydropower resources. However, mankind has made great achievements in conquering nature.

While making great achievements, it has destroyed the ecological environment and caused irreparable losses because of its endless invasion of nature, which deserves our deep thought and vigilance.

5. Advocate everyone to participate in water saving: start from the side and start from bit by bit.

Advertising objectives:

1. The general public;

2. Manufacturers and enterprises that pollute water resources;

3. Government departments that have an impact on improving water resources;

Use occasions:

1. Television, radio, newspapers, news events and other media communication.

2. Network communication

3. Outdoor communication

Advertising campaign planning 4 Blackstone Mangrove West Bank of Jordan River has been attracting the attention of Shenzhen Real Estate under the sensational effect of Mangrove West Bank Real Estate Consultant Selection Competition. The west bank of Baishida Mangrove is the focus of Shenzhen Hongshuwan, and its efforts to build a top coastal noble community in South China are also in full swing.

The signing ceremony of Golden Key Property Management Service on the West Coast of Blackstone Mangrove indicates that Blackstone Property has become the first noble residential property management company in Shenzhen to successfully introduce the "Golden Key Service" system of international hotels.

Blackstone invested $30 million to build wireless city on the west coast of mangrove forest, and signed strategic cooperation agreements with international IT giant LG, American automation control leader Honeywell and domestic famous Internet companies. Mangrove will become the first high-end community in China to adopt international intelligence on a large scale.

The cooperation between Blackstone Real Estate and Shenzhen Zhongyuan has accelerated the exhibition service space of mangroves on the west bank of Jordan River in Hong Kong.

All the above actions show that Blackstone's pioneering work on the west bank of mangrove will promote the smooth sales of real estate on the west bank of mangrove. Further marketing activities on the west coast of mangroves will accelerate the hot sale of real estate.

I. Introduction

As the "land king" project in Shenzhen, the west coast of mangrove is a coastal property to be launched by Blackstone Real Estate. Mangrove on the west bank of the Jordan River is located in the reclamation area of OCT, north of Binhai Avenue, east of Shahe East Road, west of Shenzhen Bay No.1 Road and south of Baishi Road. Covering an area of 70,000-50,000 square meters, the public bidding price in * * is as high as 780 million yuan, with a total construction area of 250,000-530,000 square meters. The property has a unique natural landscape environment: the front of the property is an invincible sea view overlooking Tin Shui Wai in Hong Kong, the south is mangrove wetland, the west is Shahe Golf Course, and the north is Shenzhen Overseas Chinese Town and the window of the world, a famous scenic spot; On the north side of the project, you can see the planned theme park in Hongshuwan. The project was designed by Bernardo, a famous American architect, and built by highly international teams in various fields. It will build a modern noble residential community with the most coastal characteristics in South China.

Baishida Mangrove Forest on the west bank of Jordan River will lead the new style of luxury houses in Shenzhen and become an ideal residence and noble community for the newly affluent class in China to invest and live.

Second, the market analysis

(A) Shenzhen luxury market conditions

The luxury structure of an urban housing market should be related to the structure of a city's private wealth and the consumption demand of an urban luxury market. In a mature market, the number of luxury houses should account for 5% of the total housing stock-10%. At present, the luxury residential market in Shenzhen is still in the primary stage and scarce stage, and the concentration and stability of the wealth class are not enough, and the market development of scarce resources such as mountains and seas is not enough.

* * There are less than 15 luxury residential projects for sale in Shenzhen, which is about one third of that in 20xx. Property types include villas, townhouses, small high-rise, high-rise and super high-rise. The hot spots of 20xx luxury houses are Mixiang Lake and OCT area, in which Mixiang Lake area is dominated by townhouses and small high-rise buildings, while OCT area is dominated by high-rise buildings. The luxury residential market in 20xx has a remarkable feature. The more luxury houses there are, the more expensive they are. The luxury houses in Xiangmihu and OCT areas have maintained a good sales status. For example, the second phase of Shuixie Huadu has been sold out in three months, Xiyuan has sold more than half, China Travel International Mansion has sold more than half, and Portofino Pure Waterfront and Swan Castle Phase II have also maintained an ideal sales trend.

From the price point of view, the average price of luxury houses that sell well in 20xx is generally higher, such as the average price of Shuixie Huadu Phase II is about 10500 yuan/square meter, the average price of Xiyuan is about 9200-9700 yuan/square meter, the average price of Portofino is about 9500 yuan/square meter, the average price of Yasongju is about 9500 yuan/square meter, and the average price of mangrove Oriental is more than/kloc in Yun Shenchu. On the whole, the average price of luxury houses of 20xx is slightly higher than that of 20xx, and the sales speed is not bad, which fully shows that the demand for luxury houses still exists, and the market demand is still relatively strong, but there is no corresponding suitable product.

(B) Nanshan District real estate market forecast

For the development of commercial housing in Nanshan, 20xx should be a year to maintain rapid growth and continue to soar. The approved pre-sale and sales area have reached record highs, and all indicators show that the market is running well.

In the next two years, under the influence of the rapid growth of real estate, although there will be some growth in vacant residential area, the impact on the market will not be too great. In 20xx, Houhai Real Estate in this region achieved good sales performance after intensively entering the market, which shows the great attraction of Nanshan market. In the year when the whole city entered the digestion inventory, the substantial increase of Nanshan supply will undoubtedly become one of the new hot spots in the market this year.

The construction of Houhai Binhai Corridor will lead Houhai to become a new noble community with invincible seascape in Shenzhen, and the successful experience of OCT will be transplanted to the south. Houhai and the central part of Nanshan District will be hot spots in the next two years. The commencement of the large-scale mangrove west bank project in the reclamation area of OCT will set off a new round of "OCT fever".

(3) Market prospect of mangrove bay

From 1998, the reclamation project of Binhai Avenue has created 2-9 square kilometers of land on the beach near Shenzhen Bay-Hongshuwan Reclamation Area. The xx government has positioned it as: in five years, with a brand-new lifestyle, it will build the largest residential community and lakeview tourist area in the city, realize the characteristics of Shenzhen as a coastal city, and make it a window, business card and brand of Shenzhen. In the design scheme of Shenzhen Planning Institute, there is the design of Shenzhen Bay Freshwater Beach Swimming Pool, which is the largest outdoor freshwater swimming pool in China. There is a real beach on the north side of the swimming pool and an infinite boundary on the bay side, just like a pool of clear water flowing into the bay. It can be seen that the Shenzhen government has planned Hongshuwan as a high-grade leisure area and a noble residential area.

The planning of Shenzhen Bay Binhai Leisure Area 15km ecological corridor has made the plot form a greater ecological advantage. The land king of Shenzhen Mangrove Bay has set a sky-high price on the west bank of Mangrove, and it is bound to build a top luxury house in this area.

Third, product analysis.

(A) SWOT analysis

1, advantage s

(1) Natural environment: The property has a unique natural landscape environment: the front of the property is an invincible sea view, adjacent to Tin Shui Wai and Mangrove Wetland in Hong Kong in the south, Shahe Golf Course in the west, and OCT in Shenzhen Tourist Area in the north, the window of the world, a famous scenic spot.

(2) Developer's brand: The first and second phases of Baishida Garden have successively won the Silver Award of People's Republic of China (PRC) National Quality Award, the First Prize of Excellent Architectural Design of the Ministry of Construction, the National Excellent Residential District Environmental Special Gold Award, Guangdong Excellent Residential District, Shenzhen Gold Medal Noble Mansion, etc. 20xx is also the only commercial residential community in Shenzhen to participate in the international garden city appraisal, which has made due contributions to the reputation of Shenzhen as an "international garden city".

(3) Professional services: Blackstone Real Estate has recruited 20 beautiful women to be sales ladies nationwide in the form of competitions, and plans to send these sales ladies to Singapore for training, including real estate construction, advanced property management, social etiquette and so on. These well-trained property consultants will provide all-round services from house selection, house purchase to occupancy for customers on the west bank of mangrove forest.

2. Disadvantage w

(1) Environmental resources: The water quality of Shenzhen Bay is worrying, and the air quality of mangrove wetland needs to be improved.

(2) Commercial facilities: The current planning of Shenzhen Bay Area lacks large-scale commercial facilities.

3. opportunity point o

(1) favorable factors for government planning and development: xx government plans to turn Hongshuwan into the largest residential community and lakeview tourist area in the city with a brand-new lifestyle.

(2) The implementation of 2)CEPA has increased the popularity of people in Shenzhen luxury market.

(3) Blackstone Mangrove West Coast Property Consultant Selection Competition has greatly increased the popularity of Mangrove West Coast and has a high reputation.

4. Risk testing

Shenzhen luxury residential market is fiercely competitive, and marketing methods emerge one after another. Blackstone Real Estate bought this place at a sky-high price, and created the image of a top luxury house, which is bound to create a unique and extraordinary future on the west bank of the mangrove forest. Therefore, how to carefully build the west coast of mangrove forest is a marketing problem, and it is also a problem of venture capital opportunities and challenges.

(2) Economic indicators

Total construction area: 75 10 1, 8 square meters.

Total construction area: 255,300 square meters

Club: 3000 square meters

Kindergarten: 3,000 square meters

Total households: about 1330 households.

Architectural form: Three houses are built around an artificial lake with an area of 1 000 square meters.

Type of apartment: two bedrooms and two halls, three bedrooms and two halls, four bedrooms and two halls, duplex apartment, with a construction area of 120-520 square meters.

Huxing characteristics: plate structure building has good lighting and ventilation performance; All apartments are dual-use, and there are super-luxury apartments with two stairs and one household, with low building density, no eye contact and good privacy.

Estimated market entry time: July and August of 20xx.

Fourth, audience analysis.

(A) product positioning

Best real estate brand positioning: high-end residential

Mangrove property positioning on the west bank of Jordan River: luxury house, top seaside luxury house in South China, noble humanistic community.

(B) the audience positioning

From the analysis of product positioning, the owners on the west side of mangrove forest should be the emerging affluent class in China. They are social elites with absolute wealth. This group of people effectively comes from three aspects.

1, returnees: Shenzhen's economic development has always been at the forefront of the country. Shenzhen is a city favored by returnees. Returnees who come to Shenzhen to invest and start businesses are likely to become new residents of luxury homes in Shenzhen.

2. Some Hong Kong-funded companies: Some Hong Kong-funded companies may purchase luxury houses as residences for senior staff, or specially purchase them for investment purposes.

3. Chinese mainland tycoons: mainland tycoons who intend to settle in Shenzhen and invest and start businesses. A mansion is a symbol of identity and status, and it may also become a dream home for the rich to realize their material and spiritual pursuits.

Verb (abbreviation of verb) advertising strategy

(1) Pre-sale stage

This stage focuses on marketing and media interaction, highlighting the advantages and services of luxury homes.

1. Using newspapers and magazines, this paper introduces 20 property consultants carefully selected by Blackstone in stages, which makes the sensational effect of the Mangrove West Coast Property Consultant Selection Competition spread continuously and shows the service style of property buyers in Mangrove West Coast.

2. Grasping the new trend of real estate, the person in charge of the mangrove west coast project spoke and publicized the mangrove west coast in the form of news and public opinion.

3. Blackstone Garden has formed a friendly community with the aristocratic community in Japan, which can create more opportunities to provide transnational services for the owners, such as sending the owners to Japan for free, and the children of the owners can enjoy the preferential treatment of studying in Japan.

4. Hold the Blackstone Football League and invite football stars to speak for the mangrove forest on the west bank of Jordan River.

5. Invite internationally renowned property management companies, sales agents and smart home manufacturers to join Blackstone and work together to build the west bank of mangroves.

(2) Open stage

At this stage, we will consider media suspense and implement SP strategy.

1. Set up outdoor billboards in airports, ports and other areas where audiences are easy to appear.

2. Hold a public sale meeting in the sales hall on the west bank of mangrove, officially announce the sale, invite users with golden sunflower card to participate, and hold a reception and a stunning new Silk Road model performance to thank the guests.

3. The signing ceremony of the internal subscription owner: This move focuses on the persuasiveness of products and brands in the industry, so that buyers have a sense of professional trust.

4. Participate in the Spring Fair, show the elegant demeanour of the west coast of mangroves, send property consultants to enter the market, vigorously publicize the west coast of mangroves and promote sales.

(3) Strong sales stage

Media means: buy out a full-page newspaper to show the taste of real estate and the lifestyle contained in it, and organize the beautiful articles and hot spots of the corresponding real estate market around the characteristics and life concept of the west coast of mangroves.

(4) continuous stage

At this stage, due to the end of the project, the focus will be on the model houses in real life. We can organize the introduction of fully renovated model rooms, and jointly organize the "Integrity Decoration" plan with well-known decoration enterprises according to the suggestions of customers in the new model rooms. The plan will impress customers with many details, so that customers can buy a fully renovated house with peace of mind, saving some complicated work and worries.

Sixth, advertising performance strategy.

Focus of appeal: star management, smart home

Core Value: Top Coastal Noble Community

Advertising theme: live a good life and be kind to yourself.

Advertising slogan: five-star home, six-star life

Advertising picture creativity:

(A) the initial opening of advertising creativity

(1) Promote corporate brand: build home with integrity and persistent service. A beautiful real estate consultant with a smile is carrying a tray. The tray is not food, but a planning model of the west coast of mangrove forest.

(2) Upgrading the real estate brand: Shenzhen's top coastal noble cultural community. A. With the soft, calm and blue sea as the background, the architectural planner showed us the design of his seaside mansion, which was integrated with the sea view. B, hire a star who will buy mangroves on the west bank of Jordan River in advance to speak for the mangroves on the west bank of Jordan River: "I like living here!"

(2) Shoot the mangrove west bank in real scene, arrange the plane composition reasonably, and fully show the focus of appeal (Note: this scheme cannot be implemented perfectly for the time being, and the mangrove west bank is under initial construction. )

(3) A series of real estate advertisements:

(1) The pleasure of playing golf: A middle-aged man waved a golf ball with a comfortable and confident smile on his face.

(2) Watch the balcony for wine tasting: At dusk, a beautiful woman gracefully held a goblet in one hand and put it on the jade railing of the balcony with the other hand, overlooking the deep blue sea view.

(3) Bedroom close to nature: 180 Window opening, seascape sky outside the window, colorful curtains, soft and chic desk lamp, Barbie doll lying on a hotbed.

(4) Glowing diamonds: The buildings on the west bank of mangroves are inlaid with diamonds, which give off a faint blue light and set off the nobility of the coastal area.

Newspaper advertising copy:

Shangri-la's luxury, five-star enjoyment. However, it is not home, at least, it doesn't belong to you alone.

On the west bank of mangrove forest, we will build a five-star home and a six-star life for you.

? Star planning

Mr. Bernardo, an international architect and academician of the American Institute of Architecture, planned and designed, and assembled highly international teams in various fields to build it.

? Star brand

Blackstone Garden has made great contributions to Shenzhen winning the title of "International Garden City". Shenzhen goes to the world, and Blackstone is famous in Kyushu. The sky-high price captured the mangrove bay, and the west coast of the mangrove rebuilt the myth.

Star service

Search China, and 20 talented and tall real estate consultants will serve you intimately.

Star management

Shenzhen took the lead in introducing the "golden key service" system of international hotels, and achieved good service with international service standards.

Star life

30 million dollars to build wireless city, the international big three tailor-made for you.

Star enjoyment

Life color and natural melody: invincible sea view in front, overlooking Hong Kong Tin Shui Wai, mangrove wetland in the south, Shahe Golf Course in the west, Overseas Chinese Town in Shenzhen Tourist Area in the north and the window of the world, a famous scenic spot; On the north side of the project, you can see the planned theme park in Hongshuwan.

Other necessary elements: investors, developers, sales agents, property management, geographical map, sales hotline.

Seven, media strategy

The media propaganda on the west coast of mangrove mainly adopts newspaper, outdoor and internet, and appeals from multiple angles.

1. Newspapers: Hong Kong Oriental Daily, Shenzhen Bao Jing, Shenzhen Evening News.

Layout form: full page, 1/2, 1/4.

Release time: July * *-65438+ 10.

Release frequency: about 20 times (release content and time interval depend on sales volume)

2. Outdoor advertising: Hong Kong, Shenzhen ports and airports, near mangrove bay.

Billboard size: 2M× 1, 5M 2, 5M× 1, 8M 3M×2, 5M.

Advertising banner:10m× 0,5m

3. Network: employ network experts to make web pages, publish real estate information on the west coast of mangroves online, and open an online house selling system. You can consider making some dynamic advertisements on the real estate website.

Article 5 of advertising campaign planning I. Forms and steps of activities

Activity purpose:

Establish a warm and loving image of XX through activities to promote and exceed the expected sales target. Increase sales, expand popularity and deepen consumers' impression of the product.

Product name: XX tissue

XX facial tissue, 100% imported wood pulp, virgin wood pulp, delicate and flexible paper, white and high quality, strong water absorption. Suitable for all kinds of people.

Activity time: August 20xx1June-August 30th.

Activity stores: all shopping guide outlets in XX area.

Target audience: housewives, students and the elderly.

Activity theme: XX paper, XX love.

Activity promotion: conduct large-scale outdoor promotion activities around the store to promote XX products (6 outdoor publicity vehicles for 3 days) (time: 18-20).

Activity content:

1. Model catwalk: (Showing the advantages and features of products). At the same time, the free distribution of wettable handkerchief paper was carried out at the store site, and XX paper towels for public interactive gift activities were brought to everyone.

2. Powerful singers: performing on the same stage. (The actor performs in the uniform of XX advertising T-shirt)

3. Sketch performance: make a wedding dress with XX paper and wear it on the actress, and the actor will perform the wedding ceremony of the Republic of China to attract the attention of consumers around the store and achieve the purpose of publicity.

4. Lucky draw: Lucky draw (after 20 yuan buys XX series products, only one lucky draw can be made with the cash register receipt).

Grand Prize (1): Buy as many XX products as you want.

First prize (2): a cup with XX logo and a bag of XX paper towels.

Encouragement Award (7): A key chain with XX logo.

5. On-site answer: Understand the knowledge of XX products, deepen your deep impression of this product, and give XX paper towels for free if you answer correctly.

6. Dance performance: increase the entertainment and humor of the scene.

7. Tug-of-war: Tug-of-war will be conducted in XX outfield at the store site.

Stage construction site layout, large audio equipment rental, advertising banners, rainbow doors, live hosts, hostesses, huge backstage design and production, video recording.

cost budgeting

timetable

Article 6 of advertising activity planning 1. Activity time: the afternoon of March X.

2. Location: Outside the canteen of Nanyang Vocational College.

Three. Participants: XXXX

Four. Organizer: XXXX

Verb (abbreviation of verb) activity introduction:

On the afternoon of March X, we used the last two self-study classes to organize students to clean up the small advertisements on the wall of Beiyuan Post Office. With the theme of "building a civilized new style and creating a harmonious and all-round work". Go outside the restaurant under the leadership of the class Committee. XXX, XXX, XXX and others worked hard to clean up the walls covered with advertisements. Soon the wall was restored to its original appearance.

Sixth, the finishing touch:

After cleaning, in order to achieve better results, clean the advertising paper and keep the floor clean.

Seven. Activity self-evaluation: Generally speaking, the significance of our activity has been achieved, the cleanliness of the wall has been restored, and the image of the campus has been enhanced.

Reason: 1. Full preparation: On March X, the Life Committee member went to the front of Beiyuan Post Office to check and prepared five small shovels, washbasins and brushes. 2. Clear division of labor: everyone has his own place to be responsible and allocate work reasonably.

3. Leading role: the class committee actively participates in setting an example for students and plays an exemplary leading role.

Reason: 1. Keep quiet when cleaning, and do not disturb the normal study of teachers and students. 2. No damage to public facilities, wall tiles, etc. During childbirth. The labor tools brought by this class have not been lost.

4. Good feedback: We met the teacher in the process of cleaning, and the teacher affirmed our work and praised this move for its practical significance.

Eight. Results and significance of the activity:

The activity ended successfully and the city wall regained its former vitality. In the activity, our classmates cooperated with each other, and in the spirit of not being afraid of hardships and tiredness, we successfully completed the scheduled tasks. Students have improved their ability and enhanced their sense of cooperation in the activities.

XXXXXXXXXXXX day