On "explosive writing"

Generally, this kind of article has more or less the following characteristics:

First: Title Sperm aspiration

Explosives are not necessarily good articles, nor are they necessarily valuable and meaningful articles, but they generally have an attractive title. Because of the blind pursuit of traffic, there are not a few articles of the title party. For example, the topic is: It snowed heavily in this city in hot summer. I opened it and it actually said: This city does not exist yet. Is it an instant fire?

Second: the content is closely related to the facts.

Now is the internet age, and all kinds of news information are spreading very fast, because some events can easily attract the attention of the whole people. Many articles just caught the hot events in time, and deeply explored and analyzed them, which triggered a large number of people's sense of identity, so the amount of forwarding reading surged and became an explosion.

Third: send first-hand news.

Just like Zhao was getting married, Weibo was paralyzed as soon as the news came out. When Lu Han announced his girlfriend, it also caused paralysis in Weibo. Many entertainment news made by Zhuo Weifa often cause a sensation. Why? Because these news are known to the public for the first time, it will inevitably lead to public discussion.

Fourth: marketing articles

For example, the koi fish incident in Hangzhou some time ago triggered a national discussion. This marketing article has become an explosive article that people are scrambling to forward. The essential feature of this kind of articles is that they are generally related to the public interest, and the public may benefit from the forwarding of the articles.

In any case, the original intention of writing an article should be to spread valuable and meaningful information, not to make gimmicks for immediate interests regardless of the facts.

The picture comes from the network (deleted)