Andy Lau's "Qing Xiaoman" incident has escalated again! The official media officially voiced, and the black hand behind the scenes surfaced. What happened?

Andy Lau's "Celebrating Xiaoman" has won the love of more than 5 million fans, and was once screened in the circle of friends, which made people all moved. But in less than a day, things turned upside down. A blogger with 3 million fans came out to speak, Aite Andy Lau and Audi, pointing out that their copy had been copied. In this regard, Andy Lau deleted the video for the first time, and Audi came out to apologize for the first time.

First, the "Qing Xiaoman" incident in Andy Lau escalated! Official media officially voiced on May 22, the official media officially voiced, which escalated the "Qing Xiaoman" incident in Andy Lau again. The official media commented on the plagiarism of Audi's advertising copy: "No apology." Indeed, the phrase "poor supervision and lax review" made the efforts of the original workers go down the drain, and it was a bit embarrassing to get no return.

After copying, apologizing means everything is gone. Such low-threshold plagiarism also makes more plagiarists wave after wave. The official media said: "Protecting originality means protecting innovation." Once there is no innovation in an industry, it will be like a stagnant pool, let alone development. Therefore, there must be zero tolerance for such behavior. The official media said that the industry should reflect on how to form an effective prevention mechanism! Indeed, the industry has been reflecting and protecting, but it has never formed an effective mechanism. After plagiarism, most cases need the rights protection of the original creator. However, it is difficult to defend rights, and there is no commercial return after defending rights, which also makes these former workers ugly.

Second, after Andy Lau stepped on the thunder and Audi fell into the pit, the black hand behind it surfaced. Behind the scenes of Andy Lau's "Qing Xiaoman" incident and its emergence. It is reported that this event was produced by a third party named Shangsi Advertising, and all the copywriting ideas were also undertaken by the company. Afterwards, the company issued a statement saying that it was deeply sorry for the trouble caused by Mr. Andy Lau and Audi. At the same time, I also apologize to the original creator and emphasize that I will try my best to make up for everyone's losses. The implication is to lose money?

But the sentence "try your best" is a bit ambiguous. Who knows how hard you work and whether others are casual? I have to say, Mr. Andy Lau is really miserable. He shot an Audi advertisement for no reason, and it became a hit as soon as it was released. And was accused of copywriting plagiarism for no reason. It never rains but it pours!

According to an insider, this advertisement for "Celebrating Xiaoman" is still a draft, and it was adopted without modification. The "creator" at that time, no, the plagiarist also sent a message to celebrate, expressing great happiness. Indeed, the success rate of plagiarism is always the highest. In addition, it must be said that some netizens found that before Peking University was full, someone had sent a similar copy on 20 17. It also makes people doubt the originality of the original author's rights protection. Who is original?

It is worth mentioning that the poems in their copywriting, whether it is Da Mange, Andy Lau or Audi, or the third-party advertising company, all come from Zeng Guofan's originality. According to the truth, can Zeng Guofan's descendants get the benefits of Zeng Guofan's related creations? There is no doubt that it is impossible. Even if someone can prove that he is a descendant of Zeng Guofan, it is useless to use the literature of deceased celebrities. For example, some people recite Li Bai's poems every day, but Li Bai has not received any money for it.

Summary: I have to say that the road to original rights protection has a long way to go. Where is the road? I hope that after this incident, people will pay more attention to the rights and interests of the original author, and at the same time appeal to all employees not to copy.