Sales 1 100 million yuan, the daily activity of small programs soared 25 times. Let's talk about the back of the emperor's hardcore report card. .....

First of all, I would like to warmly congratulate the "Hermes" emperor on chestnuts, who sold 654.38 billion chestnuts after accessing Alipay applet. The performance of more than 400 stores nationwide successfully rebounded after the epidemic. Alipay applet realized the keyword search on Emperor in two months, with an increase of 654.38+00 times, and the daily users of applet increased by 25 times.

I am very proud to see that the customers of enterprise cloud services can still achieve such hard-core results in this year's poor market environment. Even AliPay is amazed ~

Alipay official report:/kloc-what is the concept of 0/100 million chestnuts?

Li shanghuang

Granule Emperor is the head enterprise in the field of fried chestnut in 400+ stores nationwide. Although the business model of Granule Emperor during the epidemic period was "buy and leave", the opening rate reached 70%, but the sharp drop in the flow of people still reduced the turnover by 30%. Since March, the emperor's turnover in grain began to recover rapidly. After the epidemic, the V-shape rebounded strongly and achieved such a hard core. The most crucial step behind it is to lay out online applets in advance.

On June 5438+ 10 last year, Maggie Shang Yun helped Granger Di+build Alipay applet, built Granger Di's own digital platform, and began to expand its brand with "online+offline" double lines.

Particle Emperor takes small programs as the core, and through Alipay platform drainage+offline store operation mode, the public domain traffic of Alipay platform is transformed into online and offline private domain traffic of Particle Emperor, so as to make operational precipitation and achieve very good results.

0 1

Small program +3 km ticketing

Small program+issuing coupons is 3 kilometers away from granary emperor's shop, which is one of the strategies of granary emperor's explosive play. Users who are 3 kilometers away from any store in the granary empire will have the opportunity to receive coupons for stores within 3 kilometers as long as they pay with Alipay. After receiving the coupon, it will be put into the Alipay card package, and users can directly deduct it when they arrive at the store.

Through this way of distributing coupons nearby, Granule Emperor transforms users near the store into customers through online coupons. In just 20 days, the particle emperor applet was exposed more than 6 million times and received more than 300,000 yuan, which brought a huge drainage effect to the store.

02

Offline applet code+coupon collection

In online stores, Particle Emperor will display small program codes in stores all over the country. When new users scan the code to join the membership, they can get a 25-5 yuan discount for the whole audience, realizing membership renewal and user precipitation; For online platform users, they can also get coupons for small programs or participate in storing values, such as 0. 1 yuan purchase 18 yuan coupons. And you can combine offline store activities with online applets to develop different activities according to different scenarios. Through this gameplay, online customers can directly convert online, shortening the online payment path and improving the repurchase rate of stores.

03

Applet+commonweal forest/bright member

In addition to the above-mentioned operational strategies to increase the sales volume and brand image of Granary Emperor, Maggie Shang Yun also helped Granary Emperor to get through applets and ANT FOREST and get users from ANT FOREST. Users can get ANT FOREST 7g energy, consumption+public welfare by placing an order. Interesting consumption also increases the stickiness of granary users; There are also various ways to get traffic, such as light members, and new ones are constantly coming in, with amazing results. The repurchase rate of Alipay members reached 46%.

04

? Does the enterprise help Granular Emperor to build a one-stop store operation service?

Based on the cooperation of Alipay applet, and in order to give users a better shopping experience, in April this year, Granular Emperor accelerated the pace of store digitalization, and began to cooperate with Maggie Shang Yun, laying out WeChat applet, membership system, card voucher platform, Internet of Things brush face payment+applet to build a one-stop store operation service in an all-round way.

In fact, the epidemic is not terrible. The terrible thing is that it failed to "borrow" better. It is a microcosm for Maggie Shang Yun to help 200+ famous chain brands realize digital operation. With the advent of digital economy, the business model of "small program+"has become the standard of retail and catering, and more and more businesses have begun to change their thinking, seek breakthroughs and explore the road of digital operation. At present, Maggie Shang Yun has provided one-stop store operation services for 300 cities, 200+ chain brands and170,000 stores nationwide. In the future, enterprise cloud will further help enterprises to operate better through technology and product innovation.