Why do some people say that it is a trap for banks to run ETC for free?

I went to the bank to set up an ETC a few days ago and didn't pay a penny. The bank also sent a lot of car wash coupons and small gifts, which made me a little uneasy. After all, in people's impression, banks are misers and penniless. Apart from going there to deposit a little interest, it is not easy for them to ask their grandparents for loans. Is there any routine that can be so kind to handle ETC for free? Can we talk about this today?

1. What is ETC?

ETC (Electronic Toll Collection) refers to the non-stop toll collection system, and it is also the most widely used road and bridge toll collection method at present. The vehicle-mounted electronic tag installed on the windshield of the vehicle communicates with the microwave antenna on ETC lane of the toll station in short distance, and the computer networking technology is used to make background settlement with the bank, so that the vehicle can pay the road and bridge fees without stopping at the road and bridge toll station.

At the entrance and exit of expressway, we often see that ETC lane is specially used for vehicles to handle ETC. If you are a person who often runs the expressway, ETC can definitely do it, which can save queuing time, but if you run the expressway once in the Year of the Monkey, forget it, or don't do it, it's meaningless.

Second, is there a trap for banks to handle it for free?

I don't know how the impression of the bank's iron cock came from. Let's take a friend's bank as an example. As long as it is to promote business, all kinds of gifts are given wildly, almost free of money, and a lot of marketing funds are scattered every year. Banks handle ETC for free, with gifts, which is a loss-making operation, but why do you want to do this? That's because customers are the cornerstone of banks, and quality customers are the backbone of banks.

In this way, we can understand why banks should handle ETC for free, because:

1, often on the highway, mainly business people who use ETC (travel, talk about business more). These customers belong to the high-quality target customers of the bank. Free application for ETC is to grab a high-quality customer base. After all, whoever has more quality customers will have the right to speak;

2. Once a customer is bound to a bank to handle ETC business, according to the inertia of China people, it will not be changed easily, so the customer's stickiness will increase, which is very rare, because the bank's high-quality customers will not be easily lost;

3. Of course, some banks will attach certain conditions for free handling, such as requiring credit cards, pre-recharging, or certain deposit requirements (such as 10,000 yuan at a time) to increase the deposit amount.

These are almost the reasons why banks are willing to handle ETC for free or even at a loss. Dealing with ETC business should be unprofitable for most banks, and they value the in-depth expansion and marketing of later business. So, don't worry, enjoy the car wash and small gifts from the bank, there are no traps, don't worry.