Players privately broadcast "Honor of Kings" on the Douyin Huoshan version. What impact did it have on Tencent?

Now that short video live broadcasts are in full swing, many gamers have also come to the fore. They began to live broadcast the entire process of playing "Honor of Kings" on Douyin, attracting a large number of fans, especially those who are technically skilled in the game. Players have gained a very satisfying sense of honor. So what impact did the players’ live broadcast of “Honor of Kings” on Douyin have on Tencent? The editor will explain it in detail below.

Although the entire process of playing the game "Honor of Kings" live on Douyin is a personal behavior, if you look deeper, you can see the clues. First of all, Douyin did not obtain the official live broadcast copyright of "Honor of Kings", so it caused the fact of infringement. Douyin will detect in real time on the live broadcast platform. If it finds that there is an anchor who is live broadcasting a game, it will immediately close the live broadcast room to prevent such behavior from happening. If many gamers are unwilling to give up this field and want to continue live broadcasting, they can only change to other platforms and broadcast live on unrestricted platforms to bring a visual impression to other game partners.

Of course, this kind of behavior will also have a certain impact on Tencent. Before this, Tencent sued the court because a certain video was broadcast live on the short video platform privately without authorization from its "Honor of Kings" brand. The court also made a judgment, clearly stating that a certain video live broadcast infringed the copyright of "Honor of Kings", and explicitly prohibited the continued live broadcast of the game content of "Honor of Kings". Tencent also has its own considerations. First of all, if "Honor of Kings" is broadcast live on other platforms, it will reduce the daily activity of "Honor of Kings". With the rapid development of other platforms, Tencent will definitely bring this behavior into its scope of attention.

Nowadays, the importance of copyright is becoming more and more popular. Whether it is text, video or even a font, you need to obtain copyright before it can be used for commercial purposes. Many game anchors live broadcast "Honor of Kings" game content for profit. , you need to obtain authorization from Tencent Honor of Kings before you can continue to engage in related work.