What's the name of the online celebrity in Cliff Village?

"For more than three hours, the last 100 meter was both hands and feet, almost vertical, and I dared not look down." Two years ago, Yang Chen, a post-90s female college student in Daliangshan, Sichuan, climbed Cliff Village for the first time and took Taobao with her.

Now, she has gone out of Daliangshan, came to the city and returned, becoming the first person in Zhaojue County to sell agricultural products on Taobao, helping two poor villages and driving 38 people to find jobs.

Cliff village among network celebrities in Sichuan Province, named Atulier Village, is located in Zhiermo Township, Zhaojue County, deep in Daliangshan Mountain, at the foot of the mountain at an altitude of 1.600 meters. To go to the outside world, villagers need to climb a cliff with a drop of 800 meters and a 2500-level cliff steel ladder.

"Most people only know that Cliff Village is closed, but they don't know that the land there is very fertile and the quality of agricultural products is very high."

Yang Chen, who firmly believes that he can bring changes to Daliangshan, chose to stay in his hometown and become a "youth who lives there", helping people who have lived there for generations to get rid of poverty and let more people see the changing poor mountain village.

Three generations of Yang Chen's family are rooted in Liangshan. Grandpa is a southern cadre, and his father has devoted his life to Liangshan education. In the third generation, parents hope that Yang Chen can walk out of the Great Liangshan Mountains. However, before grandpa died, he took Yang Chen's hand by the bed and said that he should thank Liangshan, a hot land. This painting is deeply imprinted on Yang Chen's mind.

When I was a college student in Chengdu, I introduced myself in the first class. Yang Chen said, "I come from Daliangshan". At that time, the students exclaimed for a while, "Is there no electricity in Daliangshan?" Although she knew it was a joke, her heart was cold: the original hometown was like this in the eyes of outsiders.

But Yang Chen didn't know his hometown was really good until he set foot on the mountain corner and compared it with Chengdu. Green water and green mountains, empty blue sky. Even the black pork, vegetables and mushrooms that used to be commonplace here are delicious in Chengdu.

Because of grandpa's words and his nostalgia for Daliangshan, after graduation, Yang Chen finally returned after working in Chengdu for half a month.

She raised a black pig to start a business, and her body was covered with pig manure. When her mother saw her cry once, she didn't hesitate. When she first came out of society, the reality still poured cold water on her: she lost nearly 200 thousand in raising pigs and stayed at home for three months, "like a madman."

Her father was very worried about her, so he took her for a walk in Zhaojue country to show his love to the poor children. Once I gave a child new clothes, Yang Chen found that a child's clothes were shiny black, but she refused to wear new clothes. Only after asking did she know that she "wanted to take her clothes home for her brothers and sisters to wear." Yang Chen was ashamed that such a young child could think of his family, and decided to cheer up. She started a new career and tried her best to help these people.

This time, she chose Taobao. This shop opened soon because it is very distinctive. Soon after, Taobao had the first order. She still remembers that it was a customer in Chengdu who took 20 cans of bacon at once. She asked her relatives and friends one by one if they bought it to take care of their own business, but everyone denied it. She was in the seventh heaven of rapture.

For the first time, the specialties of Cliff Village and nearby villages walked out of the mountains through the Internet. To her surprise, this order turned out to be the first e-commerce order in Zhaojue County.

After the Taobao shop opened, Yang Chen went to a nearby village to buy agricultural products. It is not easy to buy agricultural products on site, especially in Cliff Village. Even if you drive from Panshan Highway, it will take more than five hours.

In Cliff Village, she met a villager, a couple with six children. When the husband is in poor health, the burden of the family falls on the woman. Yang Chen bought their sauerkraut, helped them keep bees, and took a fancy to local peppers.

As the first platform for agricultural products promotion and brand building, Taobao has given Yang Chen the confidence to continue to start a business. Now, she is raising funds to build a large-scale agricultural product processing factory as a distribution center for Zhaojue agricultural products, and cooperating with e-commerce to do a series of sorting, packaging, warehousing and logistics to better send products from Zhaojue villages to other places.

With the deepening of e-commerce and the development of local economy, this poor area is becoming rich step by step. Taking Cliff Village as an example, some villagers have moved into resettlement houses in the county, and their lives are getting better and better.

This girl, who usually likes to wear traditional Yi costumes, has now driven 26 poor households with 533 people to help drive them. "The next goal is to sell the agricultural products of Daliangshan to the whole world after deep processing." Yang Chen said.