How do foreign media evaluate the "Internet Celebrity" course offered by universities in China?

Foreign media said that a university in China is offering a course to teach students how to become "network celebrities", which has attracted criticism from scholars. They say that such a non-serious course should not have a place in higher education.

According to the British media website reported on September 25th, the opening of this course coincides with the rise of live video, which should make the network anchor gain fame and fortune. According to the report, online celebrities make money by talking about various topics, showing their talents, selling products or just broadcasting their lives live.

According to an industry survey, there are about 270 webcast platforms in China with 343 million viewers. The anchor sings, tells jokes and communicates with the audience in the live broadcast. Some anchors claim that their annual income can reach millions of pounds, mainly from the "reward" of online fans.

According to the report, the three-month course offered by Chongqing Institute of Technology in the southwest of China is equivalent to 444 pounds (about 3,964 yuan). It tries to teach students how to use live broadcast software, make short videos, shape online personality, and ask the audience for gifts. Ask students to study psychology and how to create topics that attract more people's attention.

Some scholars think that the university's practice caters to the low taste, while others praise this course for conforming to the development trend of the Internet and helping students to find jobs. Some media commented: "We need to break the conventional reform courage and encourage bold and unique attempts."