Many websites say "the real name of this website is XXX" and "the universal website of this website is XXX". Welcome to visit this website by using its real name. I can't help but smile bitterly for the ignorance of the stationmaster-a typical person is still counting money for others after being sold. This article talks about the topic of real name, universal website and Chinese domain name. What is the real name of the network? The real name of the network is the product introduced by 372 1. Its principle is to install a plug-in on your browser, so that you can enter Chinese in the address bar to reach its designated website. First, what is the real name of the network, the universal website, and the Chinese domain name 1. What is the essence of online real name? Online real name is now an online product of Alibaba. It was originally a Chinese online product launched by 372 1. In 2003, it was sold to Yahoo China at the price of 1 1, and later Yahoo China was acquired by Alibaba. The essence of online real name is a disguised search engine, and its basic mode is not essentially different from that of Google and Baidu. The only difference is that it uses a plug-in to put the search box on your browser. In addition, if the search keyword you enter happens to be a word purchased from 372 1, you will jump directly to the payer's website, similar to "Good luck" next to the Google search box. The difference is that the real name of the network is a naked money relationship, and Google's is calculated and analyzed by using the database itself. About its essence, the customer service staff of 372 1 I contacted were not very clear, and the company's service can be seen. Why are online real names rubbish? It is said that it is rubbish in terms of technology itself, marketing means and technical ethics. First, it uses the virus-like transmission mode to install its own plug-in on your computer without the knowledge of computer users, and then sells the keywords to people. In fact, it is an act of forcing people to buy and sell. In the actual marketing process, its marketers often tell people that this is a Chinese domain name and the only Chinese house number of the website, and how to be authoritative and maliciously defraud customers. As soon as you start talking to them, they start selling so-called lifelong service, for several years, more than ten years-I really don't know why so many companies believe in so-called lifelong service, and which company can completely guarantee lifelong service? Why is there a market for online real names in China today? Internet originated in the United States, and it is inevitable to develop from the digital ip era to the English domain name era. However, when the Internet entered China, the English level of netizens in China had not reached the level of completely using English domain names. As an auxiliary addressing technology, network real name objectively meets the needs of Chinese netizens. Why is there no future for online real names? As an addressing method of the Internet, English domain names have the only authority in the world. First of all, because its management organization is an international non-profit organization ICANN, it can avoid the risks of general commercial companies. Secondly, the spiritual essence of the Internet is global interconnection. In this world, there are no universal words and symbols except Arabic numerals and English letters. Thirdly, the technical structure of the website also determines that the English domain name is the real address of a website. Otherwise, do you want to buy an online real name so that every page of your website can play? Therefore, the English domain name is the only authoritative website number. Maintaining the authoritative position of English domain names is a respect for the interests of netizens, especially webmasters. Because the technical threshold of 372 1 is not high, there are similar products such as universal websites now. In the case of full competition (mostly unfair competition), each company will share a part of the market share, which means that each user's browser has installed plug-ins from different companies, but you have been promoting your so-called Chinese website name. If you want to avoid the loss of traffic, you have to send money to companies for your so-called Chinese name. The only thing you can trust is the English domain name! In addition, with the improvement of netizens' knowledge and awareness of rights protection, the technical model of 372 1 is immoral in itself, and companies with more immoral marketing models will have no market. What is the use value of network real name? To understand the value of real-name registration system's network, we should return to the essence of its search engine. Search engine is one of the most common ways to promote websites. Buying the right keywords from the right search engine will usually bring some traffic to your website. A search engine with huge traffic, such as online real name, still has certain use value, but it is definitely not the same as choosing a room number advocated by 372 1, but should be analyzed like buying Baidu keywords. Most of the traffic of search engines is new users, and most old users will pay a return visit through the domain name or favorites of the website. Therefore, the keyword purchase of search engines should be mainly aimed at potential users. For example, according to 372 1, of course you should buy "sister", but it makes no sense. In fact, you should consider what keywords your potential users will search for. I will choose words like "fashion", "fashion" and "makeup". Of course, with the proliferation of search engines, Google and Baidu around the world focus on Chinese search, and Yahoo, the portal boss, has also launched portals such as Yisou, Sina and Sohu, not to be outdone. There is also a search that is difficult to join in the fun, which diverts a large number of search users. As for whether to choose 372 1, you should choose according to your actual needs. 2。 Universal URL What is a universal URL? The universal website is basically the same as the real name of the network, and the owner is CNNIC (it is not clear whether CNNIC is a commercial organization or a government department, but people call themselves "China Internet Information Center", much like the government department, and some things they can do are really flattered). Whether it is a real name or a general website, the principle is to install a plug-in on the user's browser, so that the user can enter Chinese in the address bar to reach the designated website. Dongdong is basically the same as 372 1, except that its owner is CNNIC, a guy who doesn't know whether he is a person (business organization) or a ghost (government department). With his special background, he expanded aggressively, and the specific proportion is not clear. It is said that the market share is not as good as 372 1, but he is also the number one chaser. Its properties and applications are basically the same as those of 372 1. 200 1 China Internet Network Information Center (CNNIC) recently announced the launch of the "Universal Website" experiment, and jointly established the "Universal Website Technology Research Group" with related companies including the United States and South Korea and domestic domain name registration agencies. On August 2nd, they eagerly started the paid pre-registration of "Universal Website" and officially registered it on August 4th. The insiders exclaimed: this move is another round of money-circling movement of domestic enterprises after Chinese domain names. According to the news from CNNIC, universal URL technology is a convenient way to establish the corresponding relationship between universal URL and URL and realize browser access. Users can access the website of the Ministry of Information Industry by entering a common URL in the URL bar of the browser, such as "Ministry of Information Industry". Although some companies have launched mature similar services in the market, only the universal website they launched is the national standard and has a future. An industry celebrity who asked not to be named pointed out in an interview that his company also participated in the registration of Chinese domain names last year and paid a large sum of money, but Chinese domain names have not been used normally and effectively so far, and CNNIC, as the manager of Chinese domain names, has benefited from it without any explanation. At present, in the publicity of general websites, their own evaluation of Chinese domain names is not mature enough, but only partially sinicized, and it is still being adjusted and developed. So, should they charge high registration fees to enterprises? Similarly, at present, the universal website is at most in the experimental stage. Whether it is useful or not and how many people are willing to use it are unknown. However, CNNIC once again began to promote and charge fees as the competent government department, and claimed that individuals could participate in registration and transfer. On the one hand, it artificially creates a tense atmosphere that must be registered quickly, on the other hand, it also causes inevitable confusion in the management of general websites in the future. It is reported that CNNIC itself has no ability to do a good job of general website independently, so they have joined forces with many related manufacturers in the United States and South Korea, including R ea lN am e s in the United States. However, insiders pointed out that it is impossible for foreigners to disclose the core technology to us. At that time, the core technology of the so-called national standard universal website will be in the hands of Americans. Isn't that a big joke? Company 372 1, which has been a real-name network for three years, is the most famous enterprise in China. Zhou Hong, chairman of 372 1 Company, told the reporter that CNNIC not only copied their online real names in many aspects, but also misled domestic enterprises in many aspects, and they will take legal measures to safeguard their rights and interests. 3。 Chinese domain name What is a Chinese domain name? There are two kinds of Chinese domain names, one is NSI Chinese domain name, also called international Chinese domain name, which belongs to the registration bureau. Com and. Net domain name, and before ICANN appeared, it was also the management organization in the international field, with a deep background. The basic format of NSI Chinese domain name is: Chinese. Com Chinese. Net Chinese. org。 The other is the Chinese domain name of CNNIC, which is owned by CNNIC (it is not clear whether CNNIC is a commercial organization or a government department, but people call themselves "China Internet Information Center", much like a government department, so some things they can do are really flattered). That is to say. Cn domain name. The basic format of cnNIC Chinese domain name is: Chinese. China China people. CN Chinese. Company Chinese. Network. In the past, no matter what kind of Chinese domain name, plug-in support was needed. But now, in the context of CNNIC vigorously promoting Chinese domain names throughout the country, Chinese domain names are. You don't need a plug-in to access cn. Now there is a wave of buying Chinese domain names on the Internet. It is said that Microsoft IE7.0 supports Chinese domain names. I quickly downloaded the browser of IE7.0, and now I have experienced it. Unlike what the internet says, you can open the website by typing Chinese directly. Enter www. Then "China" and finally English.cn. The format of all Chinese domain names is www. Net.com spray crane. If you directly enter "spray crane net", it will not be opened directly. Then, which idiot do you think will go to www? Spray crane net.com in the address bar? You have to enter English first, then Chinese, and finally switch to English! Ah, idiots are like this, which means that it is useless for you to buy Chinese domain names for several months. And think about it, how can Chinese domain names support email addresses, so that foreigners can install a Chinese operating system when sending emails, and then install a Chinese input method to type your Chinese domain name?
If a domain name does not support e-mail, its value will be reduced by half. The Internet has transcended national boundaries and narrowed the communication distance between all ethnic groups in the world. However, for the interconnection of the Internet, different nationalities can communicate in various ways, and only one language can be used. So far, only English can undertake this responsibility. This is not a question of patriotism. Other countries do not have domain names in their own languages. Why did China come up with such a scam? It's like a liar selling you a piece of land on Mars, and no one will live in the building you built on Mars. 4. the difference between ICANN and CNNIC ICANN.
Internet Corporation for Assigned Names and Numbers.
Is a non-profit international organization, established in June 1998 10. It is a non-profit international organization, which brings together experts from various fields of business, technology and academia in the global network community, and is responsible for the space allocation of Internet protocol (IP) addresses, the allocation of protocol identifiers, the management of generic top-level domain names (gTLD) and national and regional top-level domain names (ccTLD) systems, and the management of root server systems.
These services were originally provided by the Internet Assigned Numbers Authority (IANA) and other organizations under the contract of the US government. Now, ICANN exercises the function of IANA. CNNIC China Internet Network Information Center (CNNIC for short) (whether CNNIC is a commercial organization or a government department has never been clarified, but people call it "China Internet Network Information Center", much like a government department and more like a state-owned enterprise in China. I'm really flattered that some things can be done. Like China Mobile, China Telecom and other state-owned enterprises, they advocate that "the people are the masters of their own affairs [pigs]". The management service organization was established on June 3rd, 1997, and functions as the national Internet information center. CNNIC is led by the Ministry of Information Industry in business and China Academy of Sciences in administration. The computer network information center undertakes the operation and management of CNNIC. . .
As a public-private partnership, ICANN is committed to maintaining the stability of Internet operation, promoting competition, broadly representing global Internet organizations, and formulating policies consistent with its mission through bottom-up and consensus-based procedures. Second, the real name of the network, the universal website and the Chinese domain name have no future. English domain name, as an Internet addressing method, has the only authority in the world. The reasons are as follows: 1. ICANN is the management organization of English domain names and an international non-profit organization, which can avoid the risks of general commercial companies. 2. In this world, except English letters and Arabic numerals, no written symbol is universal. The universality of English letters and Arabic numerals is completely consistent with the spirit of global interconnection of the Internet; 3. The technical structure of the website also determines that the English domain name is the real address of a website. Otherwise, do you need to register a real network name or universal URL for each page of the website? 4. In order to use these three Chinese Internet services, plug-ins must be installed (it is said that IE7 has started to support Chinese domain names), and these plug-ins are currently regarded as rogue software by most system optimization software. How many users volunteered to install these plug-ins? Third, why are real names, universal web addresses and Chinese domain names rubbish? We often see reports about the large number of users and high coverage of real-name and universal websites. 372 1 and CNNIC ask themselves, how many netizens are pretending voluntarily? How many netizens' browsers have you raped? How many netizens are angry that your plug-in was forced to install and could not be uninstalled normally? It is said that the real name of the network and the universal website are rubbish to its technology itself, marketing method and social morality. First, the network real name and universal URL are spread by virus. Without users' knowledge, plug-ins are installed on users' computers, and then keywords are sold to people (especially enterprises). In fact, it is an act of buying and selling. Saying that Chinese domain names are rubbish is aimed at their marketing methods and their own structure. Chinese domain names include Chinese, not all Chinese, and domain names can also be mixed with letters, numbers and English punctuation. Think about it. How many netizens frequently switch input methods to input www English for a while, Chinese characters for a while, and English periods for a while, and even bring a number to complete the input of a Chinese domain name and then enter a website? In the marketing process of indiscriminate bombing, salesmen usually adopt the following means: 1. They took pains to tell the pushed object that the real name of the network, universal website address and Chinese domain name are intellectual property rights and the only logo of the enterprise on the Internet, and strongly suggested that the enterprise must protect it. 2. Directly threatening to register your company's real name, universal website and Chinese domain name, reminding enterprises to register immediately and immediately protect Internet intellectual property rights. 3. Create a chaotic scene of "I want to bet, I want to bet" on the phone. Your company should be registered immediately, or it will be registered. In fact, most of the scenes on the phone are planned recordings played by the promoters on purpose. 4. When sending a fax to an enterprise, the recipient often writes down the company's president-level figure, listing a lot of real names, general websites and Chinese domain names that should be registered. What will happen if these rubbish are not registered is alarmist. Fourth, it has been proved that the real name of the network, the universal website and the Chinese domain name are all rubbish. Nowadays, there are very few people who promote the real name of the network. Instead, universal websites and Chinese domain names are promoted. The pushed people who see through these rubbish deliberately ask, "Do we also need online real-name registration?" Now, nine times out of ten, promoters will say, "Now the real name of the network is out of date. It used to be a corporate behavior of 372 1, and there is no guarantee. Registering universal websites and Chinese domain names is the right choice for enterprises now. " How did the once-popular real-name network become as outdated as a flash in the pan? This reminds me of my lost real name brother "372 1 China Post". It seems that the days when general websites and Chinese domain names are out of date are not long. Mr. Z, the chairman of Q Tiger, who created the real name of the network, has now set up 063 security guards, bent on destroying "372 1 real name of the network", and praised this behavior on the Internet as "once a hooligan, but now it has lifted the banner of online anti-hooliganism". The salesmen who read this article hope that they will never sell these rubbish to me again; After reading this article, those who have successfully pushed it, will you continue to write "the real name of this website XXX" and "the universal address of this website XXX" under your own website?