Bao Shitai will eventually become history? Zhongtai's parent company went bankrupt. Netizen: This is the progress of domestic cars!

From the beginning of 2020, car companies can be said to have fallen in batches, closed factories, delisted and went bankrupt ... those car companies that have been hovering on the edge are as miserable as them. In the last few days of this year, another car company reported bankruptcy, or our old acquaintance-Zotye.

On the evening of February 23, 65438, *ST Zotye announced that its parent company (actual controller) Tieniu Group recently received a civil ruling issued by Yongkang Court, declaring Tieniu Group bankrupt, which means that the major shareholder of Zotye Automobile has existed in name only.

The parent company declared bankruptcy.

The announcement showed that Tieniu Group had previously applied to the court for bankruptcy and reorganization, but the court held that Tieniu Group was seriously insolvent, lacked the ability to continue operations and lacked the possibility of assistance. According to the first paragraph of Article 78 of the Enterprise Bankruptcy Law of the People's Republic of China, the reorganization procedure of Tieniu Group ended and declared bankruptcy.

As for Tieniu Group, it was first established in 1992. Its main business includes automobile manufacturing and sales, key automobile parts, new energy vehicles, real estate development and investment management, and it owns two listed companies, Anhui Tongfeng Electronics and Zotye Automobile. According to Tianyancha data, Tieniu Group is currently the largest shareholder of Zotye Automobile, holding 38.78% of the shares of Zotye Automobile.

It is reported that during the period from 20 17 to 20 19, the non-net profit deducted by Zotye Automobile was12.24 million,-124/0,000 and-1kloc-0. According to the gambling agreement signed before, Tieniu Group should compensate Zotye Automobile. However, Tieniu Group has pledged more than 80% of the equity of Zotye Automobile. With the judicial freeze, Tieniu Group cannot fulfill its commitment to cancel its shares; At the same time, Tieniu Group has no cash on its books, so it is empty talk to compensate Zotye Automobile. This also means that although Tieniu Group is now bankrupt, it is impossible for Zotye Automobile to obtain compensation to repay related debts.

A critical moment of life and death

The parent company was ruled bankrupt, and Zotye Auto had a hard time.

As a "porter" of luxury cars, Zotye's tape measure department is really not a vegetarian. From Porsche to Land Rover, from Audi to Volkswagen, you can be at your fingertips. The most successful one is Zotye SR9, which is very similar to Porsche. When it went on the market, it was very popular. At the peak, the sales volume of Sr in September reached about 5,000 vehicles, and it was hard to find a car in a 4S shop, so it was necessary to queue up to pick it up. Since 20 15, the cumulative annual sales volume of Zotye Automobile has rapidly increased from 220,000 vehicles to 330,000 vehicles in 20 16 and 3170,000 vehicles in 20 17, surpassing independent brands such as Haima Automobile, Jianghuai Automobile and Dongfeng Scenery, and its annual revenue once exceeded 20 billion yuan.

However, due to the lack of core technology and R&D capabilities, Zotye is obviously incompatible with today's automobile market. When many independent car companies are moving towards active research and development, they are marginalized faster without making progress. The acceleration of the elimination process in the auto market this year has obviously made Zotye difficult to support. Zotye, once a mess by imitating fire, has undoubtedly reached a critical moment of life and death.

China people's consumption concept is constantly improving?

However, for Zotye's defection, many netizens said it was an improvement.

In fact, the people who rushed to buy Zotye were really proud. After all, Zotye's brand really has nothing to boast about in the core technology, and what it may get is the appearance that looks like a luxury car. However, it is not enough to have a fancy appearance. With the progress of Chinese people's consumption concept, consumers obviously pay more attention to the quality of cars, and Zotye, who lives by "cottage", can't enter the eyes of consumers gradually.

And when it comes to "shanzhai", in fact, this phenomenon is widespread in the early stage of the development of independent brands. After all, the automobile industry has grown from scratch, and many automobile companies chose reverse R&D in order to get on the horse quickly. This history is not shameful. The key is that many car companies have started research and development, and Zotye is still in the "cottage". With the popularity of mobile Internet, information spreads rapidly. In all kinds of jokes about Zotye, more and more consumers realize that Zotye's "cottage" behavior is not only clever, but also will be laughed at for driving this kind of car. Over time, few people will buy Zotye, and finally Zotye can't sell a car.

Bianxiao language

There must be many reasons for the ending of a brand. After all, the status quo of Zotye is still too aggressive. After all, many car companies that started by imitation have become more powerful head brands. It can only be said that the era of lying down to earn money has passed, and Zotye may really understand this now.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.