Why do you think Sina Weibo is losing popularity?

Sina's gene is news, so Weibo also bears a deep brand of news. For the Internet, Weibo's mode of communication is actually a reaction. It has no equal exchange of Internet spirit, and information always flows in one direction. Most information hub nodes are controlled by the big V, and it is difficult for ordinary people's voices to spread if they are not forwarded by the big V. If you carefully look at some tens of thousands of tweets, you will find that every time the forwarding volume climbs to the peak, it is after the big V forwarding. This has caused the situation that "Big V says, everyone listens, Big V doesn't participate, and no one knows". This is almost equivalent to the media function of traditional newspapers. (Of course, communication efficiency cannot be mentioned in the same breath). Especially compared with Twitter, Weibo separated comments from reposts, which further strengthened this trend. In this mode of operation, users will soon find it difficult to get effective feedback on their content and lack incentives, so it is better to pay attention to the information sent through the big V-turn. The mentality of most users will quickly adjust to "listeners" rather than "content creators", resulting in a large number of non-zombie sleep users. These users rarely speak and rarely participate in forwarding comments, but they always stare at some big V who have mastered the information export and listen to new information at any time. For them, Weibo has only one function of watching news-but it is embarrassing that there are too many information platforms now, which are homogeneous with each other. The original content has been greatly weakened and become scarce because of the problem of communication mode. (Transcript, extract of chicken soup for the soul, popularity of horoscope blood type divination) So this becomes a classic marketing question: "Why should I choose your product instead of others'?" Sina Weibo can't answer, which will naturally lead to the loss of users.