Cognition, behavior and outcomes

Result-oriented is a sentence we often hear in the company. The process is not the most important, the result is the king. No matter how much you put in, if there are no results, the end-of-year assessment must be a C; or if you get off work on time every day, but the results are beautiful, the assessment must be an S.

There is hard work without credit, which is a bit out of date in today's enterprises. After all, without credit, the company may not be able to continue running, so how can we be in the mood to talk about dividends and rewards?

Results are crucial, so what affects the results? It's behavior. All our results are brought about by some kind of behavior.

For example, after doing advertising, a lot of customer information was obtained; after optimizing more than ten versions of poster materials, the click-through rate increased by 20%; as soon as the income increased, the boss found a cash reward. The result is a significant increase in employee motivation and more. Behavior brings results, as the saying goes: sow melons, you will reap melons, sow beans, you will reap beans.

Moving on, what affects behavior? It's cognition. Why do you want to advertise? It’s because advertising can bring customers.

Because of this understanding, the behavior of advertising was launched. How to improve employees’ work motivation? If more money is given and incentives are in place, employees will naturally be motivated to work. With this understanding, the boss often throws away money. Cognition, behavior, and results form the iron triangle of our behavior and dealing with things, and nothing is complete without one link.

This article explains these three aspects in detail, hoping that everyone can combine reality and find out the reasons for unsatisfactory work or life. All these cannot escape the above three links.

Cognition is the source of behavior

Everyone has different perceptions of the world. Because the education they receive, the people and things they come into contact with, and the environment vary widely, everyone has different views on things. A thousand readers, there are a thousand Hamlets, this is the whole truth.

When reading this article, everyone will have different feelings after reading it. Some people feel that they have gained a lot and it helped them clear up the fog; some people may not be touched at all after reading it. Age, way of thinking, and current status determine the user's cognition.

The best way to improve your cognition is to learn. The Internet has broken down barriers to information dissemination, and the mobile Internet has allowed third- and fourth-tier users to get information on the same footing as first- and second-tier users. I have heard a saying before that the more remote the place and the less information is available, the more superstitious it is. The more knowledgeable and well-informed a person is, the more they believe that hard work can change the future.

In the past, people learned through schools, libraries, and newspapers, but now people learn through the Internet and videos. As awareness increased, poor scams lost ground. Now, no one will believe it if they receive a winning message.

Almost all failures are caused by cognitive errors. With no experience, why should I start a business, open a milk tea shop or a B&B? This is because I was brainwashed by articles about opening a milk tea shop and earning hundreds of thousands a year, and I was blinded by the innocent and romantic feeling of a B&B. .

For a person who has no experience in opening a store, the normal understanding is to enter this industry at the lowest cost first and start as a waiter. Once you understand all the ins and outs of the milk tea shop industry, and then open a shop, your success rate will be much higher.

And I am overconfident in myself, thinking that even cats and dogs can do business. If a very smart person like me does it, isn’t it easy for me to do it? This is a wrong perception. Wrong assessment of one's own strength and industry led to failure.

There is a word in character: stubborn, once you identify a few cows, you can’t pull them back. Under the wrong understanding, stubbornness will make you go further and further down the wrong path. Finally, when you have nothing to lose, you will leave sadly.

Ensuring correct understanding is the prerequisite for doing things. Investment institutions like to invest most in people who have started their own business three or four times. Such people have been through pitfalls and know how to avoid pitfalls when starting a business again, which means they have the correct understanding. Failure is the mother of success, and many correct perceptions are learned from failure.

If you don’t step into pitfalls, how can you gain correct understanding? Seek truth from facts and let data speak for itself. This is my biggest experience in working for so many years. Human subjective judgment is not very accurate, and the only truth is data. Data will tell us whether the creative is engaging, not how it feels.

Behavior is the guarantee of results

Without behavior, no matter how correct the understanding is, it will be a castle in the air. There are many people in life who are smarter than me and have better writing skills than me, but not many have more fans than me. Although they have correct understanding, the soul cannot control the body. Every time I have free time, I play ranked games, and everyone is in the king or diamond rank. As for me, I am struggling to type and post articles.

You can’t tell the difference for a day or two, but it will be different after a year or two. I gained a lot of fans, published hundreds of articles, people who were better than me, and it was a new season, the game started over, and nothing else was left.

Behavior is execution. In our work, we will emphasize execution, new version requirements, effect analysis of new activities, discussion of future directions, etc. These are not urgent but important things. Because it is not urgent, everyone can put it off as long as they can. If the execution is weak, there will be no results if it is put off until the end.

When I was working on mobile games before, after a new version was launched, I would ask the planner to do an analysis of the version effects, and I had to do it 800 times a day, otherwise there would be no results. By the time the report comes out, the next version will be online, and there will be no time to propose an optimization plan, which will affect the efficiency of version optimization.

Hard work will pay off. The premise that efforts may not necessarily be rewarded is whether the perception is correct. If the perception is correct, then efforts must be rewarded. There was news some time ago about a person who wanted to start a morning business, but failed because he couldn't get up in the morning. We hear it as a joke, so why not put it on ourselves.

I am picky and picky at work. When I get home and lie down on the bed, I watch TV series and feel happy about my life. At the end of the month, I feel empty. Remember, if you want to be rich, act first.

The results are our lifelong pursuit

The results accompany us throughout our lives. Apart from work, everything we think and do has consequences. I thought computers had a future, so I chose computer science and learned computer science.

This result affected my future work development, and it can also be said that it affected the rest of my life. Which university you went to, which company you chose, how your business went, etc. are all big and small results.

Results are our ultimate pursuit. Why you should read and why you should listen to lectures is to improve yourself, learn more knowledge, and give yourself a deeper and correct understanding, thus bringing better results. Everything we do is to achieve satisfactory results.

An operations classmate asked me how to do fission activities. All he wanted was to have a successful fission activity. This was the result he wanted. In order to get this result, we consult others, check information, and do small-scale tests. Good results are what we are constantly pursuing.

It is normal to be dissatisfied with the results. Personality also affects people's cognition and acceptance of results. People with different personalities also have different tolerances. It is important to remember that it is normal for the results to be unsatisfactory, and no one will have smooth sailing.

No matter how rich you are, you are still on the restricted consumption list. Those with weak tolerance will grow old overnight, but those with strong tolerance will still feel confident when they wake up the next day. Although it is empty talk, I still want to say that you will not be discouraged by defeat.

Finally

Standing at thirty, no doubt at forty, knowing destiny at fifty, it is about cognition. Life is a process of constantly improving cognition. With cognition, you can control yourself. Behaviors ultimately have various consequences.

Some have become Internet celebrities, some live a stable and ordinary life, and some are not doing well. No matter what kind of life it is, it is inseparable from cognition, behavior and results. Want a better life? Increase your awareness and take positive actions, and good results will naturally follow.