The high intermediary fees in second-hand housing transactions increase the economic burden of buyers.

Next to the gate of the reporter's work unit, there is a pumpkin cake shop, which has been open for about two years. Every day when I pass by to work, I always see people queuing up to buy freshly baked cakes. Presumably, the business of the store is ok. A few days ago, all the shops along the street in this area were renovated, and some shops, including cake shops and mobile phone shops, were also demolished and rebuilt. Since then, many shops have resumed business, but this cake shop has been slow to open the door. A few days later, I saw a signboard of a real estate agent with white characters on a green background hanging on this gable and two adjacent gables, and a newly renovated intermediary shop had opened.

Actually, there is no shortage of real estate agents here. Not far from this store, about 100 meters away, there is also a real estate agency, with a blue signboard on a yellow background, which has been open for many years. Living next door to real estate agents is not unique to this position. In many streets of Beijing, Shanghai, Shenzhen and other big cities, it is easy to see that there are one or two or even several real estate intermediary stores every few hundred meters, and some intermediary companies even open their stores directly at the bottom of the community.

Renting a house and opening a shop naturally requires paying rent. Although the cake shop is difficult to support the rent increase, the real estate agent can "calmly" accept it, regardless of the competitive pressure of competitors across the street, which shows that the current real estate agent has strong profitability.

Agency fees remain high.

Liu Shuang, who stayed in Beijing after his master's degree, bought a 66.6-square-meter one-bedroom apartment with his family in Beijing's South Third Ring Road on March 20 10, and paid an agency fee of more than 30,000 yuan according to the total house price of1335,000 yuan, accounting for 2.7%. In order to change the school district for their children, from 2065438 to June 2006, Liu Shuang and his wife sold this one-bedroom apartment for 2.59 million yuan, and the buyer paid an agency fee of more than 60,000 yuan. After six years' efforts, with the rise of housing prices, the agency fee has risen from 30,000 yuan to 60,000 yuan.

After selling their house, the Liu Shuang family, who have no house in their hands, are afraid of rising house prices. They stepped up their housing selection through the housing agency, and finally signed a school district near Baizhifang Bridge in Xicheng District in late July. This is an old house of 75 square meters built by 1988, with a total price of 4.59 million yuan. After hard struggle with the intermediary, Liu Shuang finally won a discount on the basis of the 2.7% intermediary service fee standard, and paid the intermediary a little more than 654.38+10,000 yuan.

Liu Shuang told reporters that the house she sold is a one-bedroom apartment of more than 60 square meters in Fengtai District, and its geographical location and educational and cultural resources are not dominant. In contrast, the unit price and total price of houses in the core areas of Xicheng District and Haidian District are already very high.

Mr. Zhang, who lives in Haidian District, Beijing, is faced with the problem of changing houses with an intermediary fee of several hundred thousand yuan. 2065438+In late September 2006, Mr. Zhang's family was so happy that two children were added. In addition to being happy, the whole family is still considering replacing the current 140 square meter three rooms, two living rooms and one bathroom with four rooms, two living rooms and two bathrooms to solve practical problems such as queuing to go to the toilet and nanny living. Although the house was changed nearby, the unit price of the nearby house was close to 65,438+10,000 square meters, and it was replaced by a house of 200 square meters, with a total price of 20 million. If the agency fee is 2.7%, you need to pay an agency fee of 540,000 yuan.

Mr. Zhang said that although the agency fee has a certain bargaining space, even if it is calculated according to 1% of the total house price, the agency fee for changing houses will cost 200,000 yuan. He believes that regardless of the total housing price, the intermediary company does the same work and the service does not add value, but the agency fee is so high that it is unacceptable; But if you look for a house by yourself, without an intermediary, he has no experience and energy in this field, and the seller may not be able to accept it.

In the process of repeated consideration, Mr. Zhang contacted the intermediary to find out how much his house could sell and joined the inspection team.

Faced with the crazy rise of real estate in August and September of 20 16, Beijing introduced the "9 30" new property market policy, and the real estate market suddenly recovered its sobriety and rationality. Nevertheless, in early June, 1 1, a house of 180 square meters that Mr. Zhang liked before, was signed and bought. In the telephone conversation with the author, Mr. Zhang repeatedly said that he did not expect the transaction to be so fast, and the buyer must pay at least 200,000 to 300,000 agency fees. With emotion, the regret of missing is beyond words.

It is precisely because of the consumer demand of Mr. Zhang and other groups who buy or change houses that every time they sell a suite, the intermediary company has a considerable income. Although some online real estate agents claim that "only one point is charged", due to the limited brand influence, it is difficult for these online agents to master enough houses, and it is also difficult to impact the monopoly position of established intermediaries such as "green intermediary" and "yellow intermediary" for a period of time, so it is difficult to achieve full competition in the real estate intermediary market at present.

According to the data of Ye Wei I Love My Family Market Research Institute, in 20 16 years, the total number of online signing of second-hand houses in Beijing reached 272,400 sets. If the agency fee is calculated at 5 million yuan per suite and 2.7% of the total house price, the annual housing agency fee in Beijing is about 36.774 billion yuan; If you give a discount, it will be 29.964 billion yuan according to the ratio of 2.2%. According to the statistics of Ye Wei I Love My Family Market Research Institute, there are currently 8 million houses in Beijing, and only 3% of them change hands every year, which is lower than that of developed countries in Europe and America. Because of these favorable factors, it is not difficult to understand that there are more and more real estate intermediary stores, even living next door.

High commissions attract people into the business.

Under the support of strong profitability, real estate agents in first-tier cities have higher requirements for job seekers, and intermediary practitioners are also actively netting and maintaining customers and houses, and even individual real estate agents secretly "pry orders" from competitors.

Recently, a real estate agent in Beijing posted its company's recruitment information in its WeChat circle of friends. In the column of application conditions, the top two are "unified undergraduate degree" and "20-35 years old". In fact, this real estate agency asked new employees to have a "unified undergraduate degree" as early as a few years ago. In terms of job requirements, this company not only requires employees to complete the normal second-hand housing registration, show customers the house, facilitate the transaction, assist customers to apply for bank loans, pay taxes by the local taxation bureau, and go to the real estate transaction hall for transfer registration, but also requires employees to regularly participate in internal business training and pass relevant examinations. Correspondingly, the salary and benefits provided by intermediary companies are also quite generous.

In the recruitment information sent by this broker, the author saw that the company stipulates that in addition to paying five insurances (optional provident fund) for new employees, new employees (assistant brokers) can enjoy an irresponsible basic salary of 4,000 yuan/month +5% of master's performance during the internship period, and the longest period is 6 months. "After becoming a full member, brokers can enjoy the minimum income security plan, which is divided into 2,500 yuan, 4,000 yuan and 60 yuan. Intermediary companies also propose that the minimum "commission" (that is, "commission") for regular brokers is 30% to 75% of the agency fee for the houses they sell.

In the case of such high housing prices in first-tier cities such as Beijing, 30% to 70% of the agency fee becomes the performance commission of the employees who facilitate the transaction, which is very rich! Take the agency fee of 654.38+10,000 yuan spent on the house bought by Liu Shuang as an example, of which 30,000-70,000 yuan is the signing commission of employees; If Mr. Zhang signs a 20-million-yuan house purchase contract with the intermediary, among the intermediary fees ranging from 200,000 yuan to 540,000 yuan paid by Mr. Zhang, the minimum commission of 60,000 yuan and the maximum commission of 400,000 yuan will go to the intermediary employees who facilitated the transaction.

Attracted by such a large commission, in recent years, more and more college graduates have joined the ranks of real estate agents, and Feng Lei is one of them. 32-year-old Feng Lei's hometown is in Shandong. After graduating from college a few years ago, he did business with his girlfriend's brother in Beijing. He left home neatly because his business was not smooth and his feelings broke down. For a while, Feng Lei didn't find a suitable job, so he crustily skin of head sent a resume email to a real estate agency, successfully passed the interview and became an employee of this company.

Feng Lei said that it is hard to be an intermediary. Sometimes I can't take care of eating when I show people the house, and I'm embarrassed to tell people in my hometown about my career, but this income is directly proportional to my contribution. Especially when the market is good, some business managers can earn 300,000 to 400,000 a year, and even better, they can earn 600,000 to 700,000. If you upgrade to store manager or business circle manager and do front-line business at the same time, some people can earn nearly one million a year. Now, many store managers and business circle managers of their company have driven luxury cars such as BMW and Mercedes-Benz. The income of these people is the commission obtained from the intermediary fee of second-hand housing transactions. Due to the considerable income and high academic requirements, some old employees in the company who can't reach the undergraduate degree of unified recruitment have long been afraid to resign easily.

Those who steal money should be severely punished.

Faced with the high temptation, some people began to take risks. 2065438+From August to September, 2006, Beijing's property market ushered in the second wave of growth that year, and it was even fiercer than the first wave in spring, with the increase of 30% to 40% in some areas. Before Beijing's "9 30" property market New Deal, many families just needed to speed up sales in panic, and sellers took the opportunity to sit on the ground and raise prices. Some sellers who signed the sales agreement but did not go through the process even chose to breach the contract.

The reporter noticed a WeChat group to protect the rights and interests of second-hand housing transactions. This group mainly accepts second-hand house buyers who have been defaulted by sellers in Beijing. From the beginning of September last year to the beginning of June 20 17, the number of people in the group increased rapidly from 42 to 145. During this period, the group owner strictly checked into the group, and some people withdrew from the group because of disputes.

(The above answers were published on 20 17-02-04. Please refer to the current actual purchase policy. )

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