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Persuasion-What an effective PPT should do: 3 skills to make your PPT persuasive.
Behind him came: "I'm starving. What did you order? "
I saw her put her bag aside immediately after she sat down, came to get the menu in my hand, and handed it over directly.
"Just order one you like and see what else you can add?"
"Whatever, I'm leaving soon after dinner and I have to go back to work overtime."
"No, I finally asked you out." I'm a little nervous.
"No way, I must change this PPT tonight, and the leaders will specify it tomorrow. Life is bitter, look at my dark circles. " I looked at her carefully, and her eyes were full of red blood, which made the dark circles worse. Before I could answer, she added: "I changed a version last night, and the leader didn't pay the bill, saying that my PPT was not atmospheric enough, and the typesetting was not convincing." In short, it is flashy and can't be on the table. The leadership requirements are so high. "
? After listening to her complaints, I couldn't help being lost in thought. ....
? As a professional, this scene has a feeling of deja vu. Speaking of PPT, you may think of many beautiful PPT at mobile phone conferences, which always attract people's attention. But when you do it yourself, you either copy and paste large paragraphs of Word documents into Powerpoint, or make a patchwork template, which takes a lot of time to modify until the leaders are satisfied. It will be a headache to think about these, and all we can do is to bite the bullet and change them according to the requirements of the leaders.
? Helplessness at work can't be solved by complaining a few words, but the improvement of ability is the key. I think, on the road of a person's growth, I can actively improve my ability, expand my ability circle and make myself more competitive. Doing PPT is also my shortcoming, and my friend's complaint is also a hint: being able to do PPT is also one of the important abilities in the workplace, so how to do PPT well and quickly?
? "Persuasive Work PPT" Teacher Qin Yang said that as a PPT in our daily work, we can't devote infinite time and energy to the pursuit of perfect design. After all, our core goal is to solve business problems, not to do design problems. According to the essence of working PPT: only "fast" is not broken, this book also focuses on "efficient" teaching PPT production and use skills, so that you can effectively convey information to the audience in working scenes such as work report, year-end summary, product introduction and campus demonstration, and make your PPT presentation convincing.
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"Visual expression can impress each other, make people think, and greatly improve the efficiency of communication-especially in the era of reading pictures after people are domesticated by fragmented reading, visual ability is more important." Why can the PPT at Apple's mobile phone conference become a textbook-level PPT? In addition to highlighting the high-end quality of products with dark colors, there are also detailed pictures obtained by cutting product drawings to show the various functions of Apple mobile phones, which seems to be the sense of reality held by the audience themselves. The realism brought by this visual conflict has also aroused a large number of users' desire to buy. This is the importance that Teacher Qin Yang emphasized in the book.
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As a beneficiary of PPT-style growth, Mr. Qin Yang published five books three years after graduation, and this kind of output, he said, really benefited from various abilities exercised in the process of PPT production and application all the year round.
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Someone asked Qin Yang why there were so many inspirations and repetitions in his PPT. He said there was no shortcut. You must observe, practice and imitate a lot in order to understand this field. You have a sense of language when learning a language, a sense of network when playing the Internet, and a sense of P in PPT. If you have a sense of P, you won't be in disorder. It has become a part of your feelings. Sometimes you don't know why you did it, but you did it, and it was beautiful and thoughtful.
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In the field of PPT, a person must go through five levels of cultivation: instrument, technique, law, art and Taoism. The knowledge and skills displayed in the book can solve the PPT problem at work, that is, how to do it quickly and well as mentioned above. I think there are three aspects that need to be focused on:
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1. Before you start designing your PPT, think about the logical framework of persuasion.
Logic is the soul of PPT. Skillful use of design software is not necessarily related to good design. Similarly, no matter how skilled PPT software is, it may not be able to do PPT well.
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Then why can PPT be widely used in conferences, marketing and public welfare? To put it bluntly, it is a communication problem. Work PPT is no exception, its first purpose is communication. In order to communicate well, you need to define the goal of the demonstration, and then set the whole logical framework according to the goal of the demonstration, convey the information you want to express and get the desired results. In this way, your story can be designed around your overall logical framework.
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Cliff Atkinson, the author of PPT Deduction: Storytelling Design, once said that telling a touching story to others can significantly improve the effect of your speech. In other words, before you start designing your PPT, you should first think of a logical framework of a moving story, and then prepare the materials, data, copy and so on you want.
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2. A good demonstration depends on the golden sentence to leave a deep memory for the audience.
In life, we often receive such a phone call: Hello, our real estate is now only 5,000 yuan per square meter, the location is very good, there are schools, banks, large shopping malls and so on nearby ... Many people will definitely ask a big question mark in their hearts after patiently listening to these salespeople: "What does this have to do with me?" .
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By the same token, when we write PPT copy, especially the title, we must not be self-righteous and think from the perspective of the audience. How to attract the audience, how to make the audience understand, how to impress the audience to refine the copy. For example, look at these two titles "Marketing planning of smart pens" VS "How to sell 6.5438+million sets of smart pens?" The latter turned what can be obtained into "it has something to do with me", did it arouse the curiosity of the audience?
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Let's look at the next two pages of PPT, which actually express the same meaning, but the latter is catchy and gives people a feeling of ignorance. Making good use of the golden sentences in PPT can create strong memory points and leave a deep impression on people.
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In PPT presentation, the use of golden sentences can play the role of attracting attention, making the finishing point, subliming the theme and secondary communication, adding a lot of additional points to your presentation and enhancing the persuasiveness of the presentation.
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3. Pay more attention to life and improve your PPT skills.
I attended a design training class before. At that time, the teacher taught us how to improve our aesthetic ability by finding a poster to enjoy every day. A good poster has enough visual impact, clear focus, concise content and creative design. Every day's appreciation will gradually accumulate in your mind, and when it is used, it will become an instant inspiration.
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The same is true for PPT. Life is full of learning. For example, we can learn from the billboards we saw on the roadside in terms of copywriting, typesetting, color matching and materials. Like Mr Qin Yang, he saw the layout of billboards in the subway and absorbed them into his slides.
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See more, think more and imitate more. As Teacher Qin Yang said, there will be a "sense of P" gradually, which will unconsciously improve the ability to do PPT.
Concluding remarks
In the workplace, there is never only competition with others, in the final analysis, it is competition with yourself. We are all in a race against time. If you can beat yesterday, your ability will improve. Persuasive PPT gives people in the workplace not only the ability to produce persuasive PPT in a short time, but also the inherent ability to enhance the core competitiveness of the workplace: structured thinking ability, visual expression ability, streamlined refining ability and so on. Having the core competitiveness that others can't surpass or becoming an irreplaceable person in the workplace is our ultimate goal when we study and improve.
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