From debt of 200 million to net worth10 billion, is Shi Yuzhu's comeback accidental?

Shi Yuzhu, 1962 was born in Huaiyuan county, Bengbu city, Anhui province, and is a businessman and entrepreneur. 1984 Graduated from Mathematics Department of Zhejiang University and assigned to work in Anhui Statistics Bureau. 1992 Zhuhai great man high-tech group was established in Zhuhai, Guangdong province. 1997 introduced the health care product "melatonin". In 20 12, it ranked 22nd in Fortune's list of 50 most influential business leaders in China. 20 16 May, Shi Yuzhu was appointed as the chairman of Century Cruises.

Shi Yuzhu is definitely the most controversial and legendary figure in business circles in China today. In his early years, he flew very fast with the help of great men Hanka and Naojin, and later he fell very fast with the help of the Great Man Building. After several years of dormancy, she rose again with the help of "melatonin" and "journey". It's not easy for him to get to the position of chairman today, so how did he do it?

1. You must focus on the extreme at the beginning of your business.

In the early stage of starting a business, we need to develop an individual: focus, focus, and focus again. Because everything is difficult at the beginning, we must get everything ready and do it perfectly at the beginning. If you can't optimize it, you can succeed in starting a business.

2. After victory, you should know yourself correctly.

As an entrepreneur, a guide and a team, I am the most difficult to recognize, especially after I have achieved certain results. Why is there a focus in the first stage? Because I don't think I can do it, so you have to redouble your efforts, so you will focus and focus again from time to time. When I won a certain victory in the second stage, I felt that I could do anything and that I was better than others. At this time, I will start to make mistakes and I will not recognize myself.

When it is broken, it is broken.

When you find that one of your projects, one of your products, and the sales trend are dying, so is your team. If the next stage is hopeless, no matter how much you lose, cut it quickly and break it.

4. Find your passion and be with users.

Let me talk about some feelings about starting a business. The first feeling is that the content of your business is your passion and your favorite. I think you will win almost half the battle. Because you regard work as fun and no one pushes you, you want to do this job, which will be very useful for starting a business.

It is better to slow down, once the capital chain is broken, it will be finished.

The debt ratio of an enterprise cannot be too high. If it is too high, something will happen. So the biggest experience of investing is to control my debt ratio and my leverage.