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Cooking is getting harder and harder now. Why are there so many people squeezing their heads to cook?

Cooking is getting harder and harder now. Why are there so many people squeezing their heads to cook?

The boss of my last job, surnamed Huang, switched to catering. He used to do trade. Although the interlacing is like a mountain, the boss has his own way, which is to invite professionals to manage it.

Do you know what the floor minister does? From the training of waiters, that is, the way of entertaining guests, to how to welcome guests, to how to place cups and chopsticks, and how to pour wine, there are unified standards. Go to the kitchen to manage, how much goods to enter every day, and how to deal with emergencies.

For example, whether the ribs are enough or not, and whether the seasoning is lacking or not, are all matters for the minister. In my eyes, although the minister's salary is high, there are too many things to take care of, which is no different from handyman and has great responsibilities.

The characteristic of catering is large water flow. For example, our store has a 100 table for the New Year's Eve. Calculated by the average consumption per table 1.500 yuan, it is 1.500 yuan's business, excluding drinks and so on. There is no breach of contract and the package is safe.

Every day after the restaurant closes, boss Huang will come over to look at the ledger and get cash. Sometimes I will have a tea chat with the accountant, and the specific content is of course unknown. There is only one strange phenomenon. Boss Huang doesn't care much about hotel management. He always looks the same and always smiles.

For example, in the off-season, sometimes there are more employees than guests. Boss Huang didn't fire his employees, but his salary was paid as usual. As a cook, I feel embarrassed to mix food and drink. I'm really looking forward to having a few tables. I have work to do, and the atmosphere will not be too awkward. The emperor was in no hurry.

Later, the relevant departments came and took away the books, and Boss Huang and the accountant went to prison. It is said that it is suspected of making false accounts, involving "money laundering". In other words, other income is included in the hotel's turnover every day, and the money is washed when it comes in and out, so it can be spent aboveboard. The amount involved in Lu Bianshe News is 8 figures, and the boss is bold enough.

After this incident, I went to another restaurant to work, and the boss's surname was Chen. This was my first venture. According to boss Chen, he has done market research. In all walks of life, catering is better, with fast capital turnover, high profit and less credit.

But boss Chen ignored a problem, that is, passenger flow. His shop is next to the cinema. It looks like a lot of people, but all of them go to the movies. There are not many real diners. Boss Chen's initial idea is that young people usually go to the movies after meals, and relying on the mountain of cinemas, business will definitely be good.

Just opened this month, due to the great publicity and favorable price, the hotel naturally attracted many guests, and it was a loss-making business. After the event, the passenger flow immediately dropped and lasted for three months. Boss Chen made another decision to change the dishes from Sichuan cuisine to Cantonese cuisine.

It was in this environment that I went into the kitchen of Boss Chen's hotel and started to work. Due to the sudden change of dishes, the only diners were at a loss and slowly lost their way. Re-drainage, tossing for another 2 months, the business began to get on the right track slowly, and finally relieved.

Even though the business has improved, plus various expenses such as labor, utilities and store rent in the store, Boss Chen found that his income was not as good as that of ordinary people. After learning from a painful experience, he decided to sell the store at a low price, resulting in a loss of 654.38+0.5 million. I lost my job, too.

During the time when I was looking for a job again, many people advised me to open my own restaurant. What they don't know is that nine times out of ten, the chef's restaurant ends in failure. First of all, there is no big data analysis. This foreign fast food restaurant does well. They will compare passenger flow, location and store area.

So as to decide where to open a shop, you can go to the location of foreign fast food to see if it is the only way for consumers. The other is the variety, and foreign fast food is allowed to try and make mistakes. Soybean milk and steamed bread in Tianjin store are on the shelves. After a period of bad sales, it was immediately withdrawn.

It is no accident that Wuhan stores sell Regan Noodles fire. After market research, it was found that Regan Noodles was one of the favorites of Wuhan people, and before it was put on the market, experiments were made to try to get close to the local people's eating habits. So once launched, the business is booming.

How do I check big data? The method is very simple, that is, go to the takeaway platform to see what has the highest order rate. It doesn't matter at first glance. The dishes include eight cuisines, foreign fast food and foreign food. It means that you have to master everything in order to open a shop in an invincible position, but I don't have this ability.

abstract

1. Ready

Before deciding to enter the catering industry, everyone must be prepared, do more market research and learn to read big data. Ask why, for example, a restaurant has a good business and why it suddenly sells at a low price. Don't be fooled by superficial phenomena. Many guests may just show it to you on purpose.

do it yourself

All the conditions have been met, and the hotel is open. As a boss, you should pay attention to every step. From raw material procurement, food quality, kitchen management, waiter training, cashier control, etc. , every link can't go wrong.

Don't take advantage of relatives

I hate people who are rich, but I hate people who are poor. Even your own mother will look down on you when you have no money. The attitude of relatives is that if you are not doing well, they will be relieved. If the hotel hires relatives, when they make small achievements, they will secretly make waves. Although they won't screw up the hotel, various problems will emerge one after another. Enough for you to drink a pot.

Here's a joke, "If you want to have a grudge against someone, persuade him to open a restaurant." You can imagine how difficult it is to open a restaurant to cook. Many individuals still regard catering as the first choice for starting a business. Probably because the catering profit is relatively large and the threshold is still low. And always have an idea, to be a catering industry, food is the first thing for the people. In fact, only people who have done catering know that the profit of the catering industry is not large and the cost is still very high. Profitability is also particularly difficult. If you are not careful, you will lose everything!

I have been in the catering industry for 20 years. I remember when I first started cooking in 2000, an old man in his seventies and eighties came to the store and asked me if I had finished here. Did you rent your hotel or buy it yourself? I told him that I bought this facade room myself. The old man said: The house he bought is OK. If he left a house on the day he resigned, if he rented a house to open a restaurant, then on the day you resigned, there was only a set of pots and pans and nothing left. The old man hasn't made much money by running a restaurant all his life. I just earned a living allowance.

Nowadays, more and more people choose their own jobs, and the threshold for doing business is getting higher and higher. Many people have no skills and money. But I still want to do some business. The lowest threshold for doing business is to do catering, especially to open a small restaurant. In fact, the investment in catering is not high, and a few hundred thousand yuan for a smaller shop is enough. But now the competition in the catering industry is particularly fierce. Unless you have your own unique catering characteristics, or occupy a favorable geographical position and have no worries about tourists, it is still possible to make some money. If you open a restaurant in a popular place at will, the chance of losing money is very high.

In fact, the profit of the catering industry is not high, and the operating costs are staggering. If you encounter an epidemic like this year, you will almost lose your money. What's more, cooking is very hard, and there is no huge profit as everyone imagined. In fact, all you earn is hard money. Never look at the appearance of things, and never look at people who can cook and make money. But not everyone can cook. Before cooking, you should first plan to lose money.

If you want to make a lot of money, don't think about catering, unless you are not short of money and join a big brand catering, everything will be taken care of by professional managers, and there may be benefits in the catering industry.

This problem really deserves reflection.

Why do so many people squeeze their heads to cook? There are two reasons:

First, they think they can cook food, that is, they didn't know it was difficult before they cooked it.

Second, among the things you think you can do and can do, catering is the most likely thing to do and do well. In other words, I can't do anything else, at least I don't know if I can do it well.

This reflects the blindness of starting a business from one side.

The word "social animals" is very popular in recent years, and many people don't want to be "social animals". What do we do? Start a business. What are you doing? I find that I have the most contact with catering. Who hasn't been to the restaurant? It didn't look difficult, so I made a meal.

After cooking, I found it difficult to cook.

Many people think that cooking is not only cooking, but also cooking by themselves. How difficult is it? On the contrary, the catering threshold is low.

When making a choice, people often choose not the right one, but the easy one. This is human nature.

In fact, the lower the threshold, the harder it may be to do. At first glance, it will be wrong.

Cooking a meal is easy, but there is a lot of learning. In fact, there is a lot of knowledge in rice, and it is also very hard work.

I have always believed that a necessary condition for small businesses to cook is that you must be a chef. You don't have to cook by yourself, but you will hire a chef, but you must be able to cook, know how to cook every dish and how to improve it if something goes wrong, so as not to be "caught" and threatened by the chef.

Moreover, there are many primary school problems in cooking, which seem irrelevant, but may determine the life and death of a restaurant.

Give a small example.

A friend of mine opened a small fly restaurant many years ago. He will choose a time to buy food in the wholesale market every day.

What time?

Wholesalers are almost sold out, and retailers haven't started selling yet.

At this point, the wholesaler's grain is running out. Just give some money to get rid of it. Because they are in a hurry. And the car is parked in the wholesale market and charged by the hour.

If you go early, people mainly wholesale to vegetable sellers and ignore you;

If you go late and the wholesaler leaves, the retail booth will be expensive.

My friend "picks up" and pushes "leftovers" back every day. It's very cheap and gives customers a large amount. What's more, what to buy and do (of course, hotels can't do this).

Therefore, his shop is very profitable.

But it's hard.

You have to do it with another friend when cooking. At present, there is a private restaurant that mainly focuses on seafood, and the price is not low. It has opened three stores and is also very profitable. The storefront is not big, but the annual net profit is five or six million.

Every morning at two or three o'clock, he will send himself to the seafood market to buy seafood, which is usually the best. Unless there is a very special reason, he must buy his own job.

Of course, there is also a premise that he has worked as a chef in a hotel in Jinan for more than ten years. He doesn't usually cook, but he knows exactly what ingredients to buy and how to cook each dish.

After shopping, go home and sleep for three or four hours. After 9 o'clock, I will go to the store and stare at lunch.

Sleep for two or three hours in the afternoon, then stare at the evening class, sometimes until one or two in the morning.

Once, after we finished drinking, it had already passed 1. I just got home and found him at the seafood market.

He said that the most painful thing was that the sleep time was broken.

2, starting a business is easy to do and easy to die. As I said just now, it is human nature to choose easily, not correctly.

But starting a business, choosing the easy one is also easy to die.

There are too many such examples. Just look at the update frequency of hotels in the streets around you. After three years, it is basically stable.

A very simple logic is that if you can do such an easy thing, others can do it. Why can you do it well if others can't? You do it, others do it, and the competition is very exciting.

Teacher Ma said that when everyone thinks something should be done (referring to business), it should not be done.

It should be noted that there have been many small shops selling daily necessities, fruits and vegetables in recent years.

One day, I was chatting with a shopkeeper. He said that there are small shops like 17 around our community (not a big new community). It is easy to open a shop, but difficult to do business.

The other day, I saw a store posting rental information.

Finally, for starting a business, my advice is:

First of all, don't always say that I quit my job and want to start my own business;

Second, starting a business must not choose what is easy for most people. What is easy to do is often not easy to do well. Either choose something that many people can't do, or do something very common that is different from others.

What did you say?/Sorry?

Sometimes I have to say that people can't earn more money than they know.

In the cognition of people who have never done catering again: 1, catering is very simple, and the dishes cooked by my mother are delicious. As long as I copy my mother's recipe, the business will be booming, and then I will open a franchise store. . . It never occurred to me that my mother cooked delicious meals, but I was used to snacks.

2, the catering profit is very large and will not be suppressed. I don't know that rent and labor are the biggest costs.

In short, I don't know enough about the catering industry.

The catering industry has a low threshold and anyone can do it. Many chefs know nothing at all. Daughter-in-law became a chef after two months of confinement. It's true, especially in rural areas, the fried dishes are not named at all, and they are thrown at random. Unlike kung pao chicken in the city and shredded pork with fish flavor, rural areas just mix casually. It can be called celery fried meat or fungus fried meat. It's a mess anyway, but everyone likes it. Many people's purpose is for profit.

The hotel closes down every day, it is listed for transfer today, and someone will take over tomorrow, and it will be able to operate normally the day after tomorrow. This happens all the time. I often see the hotel being transferred, and I can start my vigorous work tomorrow. In a few days, people will be replaced. This is a daily - happened thing. Many times, everyone doesn't understand. How can it be so fast? I don't understand.

Restaurants are really difficult to do now, and people nowadays are very particular about it. Now is not the time when people just want to eat enough. They not only pay attention to material benefits, but also have color and taste, and the price is cheap. Is it hard for everyone? Hotels should also pay attention to profits and costs, so it is difficult!

There is no good business, but after careful consideration, restaurants are the most reliable. It is often said that people want to eat! Indeed, hotels are difficult to do now. Is it economical or distinctive? You have to choose one of these two, or you have no place at all, right?

There are hotels everywhere. None of the five restaurants in our village closed down. They are all in their own homes, and there is no cost. Some people eat, some people do, and no one plays. One business is particularly hot, with a daily turnover of more than 2,000 yuan. People are flexible, anything will do, especially casual. It doesn't matter if you go to work at half past one, it doesn't matter at all. They just tasted it, wanted it in the middle, but couldn't pull it down, so business has been booming.

Four years of catering, dozens of stores at present. When answering this question, I thought of a sentence I said when chatting with a few friends the other day: there is actually no choice in starting a business.

Do you think cooking is difficult?

202 1 this year, I still think that catering is an era when people are a little more professional, and it will still be in the future. Because of the high frequency, just-needed and low threshold of catering, almost no industry can match it.

But, Mr. Audience, as I said, the basic foundation of catering industry has changed from being able to work for everyone in the past to being a little professional now. In fact, the threshold is slightly higher, and it will continue to increase with the increase of per capita GDP in the future. You can refer to Japan, Europe and America. Future brand chains and century-old stores are born under high GDP.

The above is the appetizer of the topic. If you can see it, do it.

The relationship between "squeezing your head to do catering" and entrepreneurship;

A while ago, I heard that now everyone laughs and says that the most failed behavior is starting a business.

The development of mobile technology at this juncture has spawned a large number of new generation entrepreneurs. Many people reach the peak of their lives through the express train on the Internet. Learning from the Internet has been derived to various industries, which has promoted the development of various industries, so everyone feels that they have the opportunity to start a business and get rich.

However, the entrepreneurship here has nothing to do with ordinary people. After all, if you write code, the threshold will filter out most people.

Moreover, most people's entrepreneurial ideas are related to the surrounding environment, and the surrounding market environment and available information directly affect the project selection of entrepreneurs.

To put it bluntly, I just want to make some money from what I can do around me.

Then the core issues come: the technical difficulty I can control (low technical threshold), the investment I can afford (small investment), and the successful cases I can see (mature or imitated business models)

In fact, in this case, we usually choose between "basic necessities of life".

Therefore, in fact, for most people, entrepreneurship has no choice. After layers of screening, there are very few things you can do.

Today, with the increasing competition and pressure, everyone wants to find a project with low threshold and broad prospects. Everyone knows that food is the most important thing for the people. Besides, eating and drinking is the first basic guarantee for human survival. Because of this, everyone feels that as long as they are practical and well-managed, they will never lose their jobs and it is easy to solve the problem of eating and drinking for their families. This is the biggest advantage of catering! It is precisely because of this that more and more people want to cook food and feel that they can afford it even if they can't do it well. So, today, you sing and I come on stage, one after another, and failure is greater than success. They are all here to pay tuition and buy classes. In fact, the catering industry seems simple, but it is really difficult to be a brand! Society is progressing and everything is changing. The development of the catering industry must be based on the long-term and practical progress, and we can't blindly follow the trend and get quick success!

It's really difficult to open a Chinese restaurant now. The main features, store decoration and restaurant service must be in place. When we start business, we should promote activity drainage. In the past, Chinese food was mainly drinks, but now guests can count it themselves. It's cheaper to bring your own liquor to a restaurant and drink beer in a store than to buy it in a supermarket. If the boss orders more than four dishes, he will send one dish, and he will send drinks voluntarily when checking out. This set has been reduced to rent, water and electricity, and employees.

Let's start eating fast food. Under the impact of online take-out, few people eat in the store, and there are many selling points. The competitive pressure is very great. If it is expensive, no one will eat it, and if it is cheap, it will not make money. Conscious diners will never cook fast food that they dare not eat, but this cannot guarantee that you will not be influenced by unscrupulous merchants.

Therefore, today's catering industry should seriously think about the direction of progress, make a long-term layout in the later period, and reasonably study the expectations of diners. It is said that diners worry first, and diners are happy later! Dry and tight transformation into healthy competition, than food, than taste, than service, with the sense of superiority of positive energy to win more diners' inclination, so as to succeed on the road of catering and realize the value you want!

There is still a lot of room in the catering market. China's service industry will develop more and more in the future.

In particular, the development space of second-and third-tier cities is very large. Consumer groups are constantly changing, and they tend to be younger. There are not many good catering brands in China, and some are well-known in a certain area, or the family has been doing it for a long time. I didn't promote my own things. Therefore, China has a large population, and the catering market space is still very large.

As long as there are good dishes, products with good marketing strategies, and good ideas and designs, as long as we focus on products or space and brand strategies, it is easy to grasp the current young consumer groups. After all, there are not many well-known domestic catering brands. Moreover, there are many analogies of domestic traditional dishes, and there is still a chance to do the best in a certain category.

At present, the future of catering is more than just opening a restaurant to do business. More is a kind of value transmission, service transmission and spiritual consumption transmission. In this way, the future space of catering is still very large.

In fact, catering is not difficult to do, but many catering people enter the catering market without thinking clearly about what to do. All this is hard to do. I want to analyze customer groups, market positioning, determine a good customer unit price, the best marketing planning strategy, create a good product, and ask a professional design team to do a good job in space and brand design output. Be prepared, and you will run faster than others.

China's catering industry is still on the rise, and there will be many flowers.

As a diner, I usually eat out. Whether I eat in a restaurant or eat fast food outside, I have also witnessed many closures and many new closures. I believe you will find that some restaurants have been open for many years, and the number of customers has been very strong. Some restaurants don't last long.

From my point of view as a diner, it is difficult to cook food because it tastes bad. Although we often say that everyone's taste is different, how can we satisfy everyone's taste?

In the past, our colleagues liked to go to a Hunan restaurant. They eat once a month on average and can eat many times a year. It tasted good at first, and everyone thought it was really delicious. After several visits, it became more and more unpalatable. The time interval exceeded 1 year, so we asked the chef if he had changed it. The new waiter really told us frankly that the chef has changed and the taste is different, and we seldom go there to eat.

Usually, I like to eat in a tea restaurant. I just opened a restaurant and felt it necessary to give it a try. The service is average, and the food is average. After eating several times, I found that the service quality and cooking level declined, and there were fewer and fewer diners. In less than half a year, the restaurant closed and subletted. Another tea restaurant is far away, but it is near the shopping mall. In addition to good transportation, the most important dishes have always been guaranteed, the taste remains unchanged, and the cuisine remains unchanged.

If the catering is done well, we also know that it is still very profitable. As long as the average daily passenger flow is maintained, it is basically stable. The average monthly income of restaurants invested by friends is about 6,543,800 yuan. Because several people invest in partnership, they still earn tens of thousands of dollars a month on average.

How to ensure a stable daily passenger flow, I think it is very important to maintain a good catering taste. If you can't even catch the diners' stomachs, it will always be amateurs who are difficult to cook. Whether it is delicious or not depends on how many repeat customers there are. More repeat customers will naturally lead to good business, but with the emergence of new diners, it will be difficult to make money.

For diners, eating delicious food is the most important step in cooking.

The following is a counter-common sense answer (also a face-to-face answer)

1, a large number of people think that the threshold of small restaurants is low.

2. I feel that I have eaten more and watched more, and I feel that I have a certain level. Actually, it is ~ ~ ~

Without other skills and contacts, you can't do anything else (a large group of people).

4. I think small meals (rice, noodles) are just what most people need-they just don't need it, it doesn't matter to you, let alone small business, people really want to eat, but eating your meal is not just what they need.

5. I have never started a business, and I have no fear of starting a business. I've never been to a small-scale restaurant to work, so I'll pay the bill.

6. I think the investment of small shops is low, even if they lose money, the impact is not great-doing business does not match the market, so the market should match itself.

7. The understanding of starting a business is wrong. The final income-risk ratio of most small restaurants and jobs is not much different, let alone starting a business, which is a living.

I think it's easy to find a small shop. In fact, it is more difficult to locate a small shop, not just to find a pit.

9. There are also a number of franchisees who have been pitted to open small shops. Because there are many franchisees in small shops, many franchisees cheat to open small shops.