How to operate a WeChat public account

WeChat public *** account marketing tips: Only make one account in the early stage

The editor believes that in the early stage, you only need to make a WeChat public account, whether it is a WeChat service account or Enterprise number. If you have already registered, you will not have the energy to maintain it, and then you will not be able to do well, so you will only create a WeChat public account in the early stage.

WeChat public *** account marketing skills: Moments are the key

We cannot ignore the importance of Moments, 90% of the traffic in WeChat is From WeChat Moments, before posting an article on a WeChat public account, think carefully, if you were a WeChat user, would you share it with Moments? If you don’t know how to share it, this article will not be effective.

WeChat public *** account marketing tips: Data analysis is not omnipotent

You must completely trust data analysis. Big data has become more popular in recent years, so many people will rely on it. Data, in fact, WeChat public account administrators only need to pay attention to interactions, reading volume and number of fans, and then find ways to convert users into WeChat friends and convert them into followers of the public account.

Marketing tips for WeChat official accounts: Tips for forwarding articles to Moments

When sharing WeChat official account articles to Moments, you can occasionally use interactive copywriting , but others may not be able to see any comments or likes (only the likes and comments of friends who have added each other), what should I do at this time? You can reply directly under your article. If no one and When your interaction seems too deserted, you can also pretend that someone is commenting on you and leave a few comments yourself.

WeChat public *** account marketing tips: The first 13 words of a WeChat article are very important

Pay attention to the first 13 words of the title of a WeChat article. These 13 words will directly affect the quality of the article. Open rate. Try to write it in an eye-catching way. Why the first 13 characters? Because only 13 characters can be seen when WeChat reminds.

WeChat public account marketing tips: The content of the public account should be rich

The content of the WeChat public account should be avoided from being too single. For example, for an e-commerce account, if there are e-commerce articles every day, the account will be meaningless. Corporate accounts are even more boring if they are related to your company every day. There is a main line, and then other content is added. The data of each article can be collected in the background, and an article publishing plan can be developed through data analysis.

The first point is to do a good job in psychological construction. If you always do your work with a negative attitude and a repulsive mood, you will definitely be miserable. If you don’t like it yourself and don’t accept it, how can you still continue to do it happily and attentively? This is torture for you and irresponsible for your work. Just like action and reaction forces in physics, the greater the action force, the greater the reaction force. If you think more positively and face it with a positive attitude, a different world will emerge. Since you have to do whatever it takes, why not just accept it and do it with all your heart, even if the final result is still not ideal, you will not have any regrets. People say that if you don’t live a happy day, you will also live a happy day, so why not be more sunny?

The second point is to think about how to create a WeChat public account. When I first came into contact with WeChat operations, I was very busy looking for, writing, and pushing articles every day. You must know that daily text output is a lot of work. A WeChat public account article may even take you a day. But this kind of work is just to maintain WeChat and not let it stop updating. Fans still stay put without any pain. At this stage, no matter how hard you think it is, you are just doing maintenance work. Because what you write is of no use to fans at all, so even if you work hard to write, it is useless! At this time, we need to stop and think carefully about what kind of content WeChat users want and what is valuable to them thing.

At this stage, it is difficult to increase WeChat followers, and it is not easy to say that it is simple. There are only two points: you must win by content, or you can provide users with the ultimate service that meets their needs. For example, China Mobile provides users with free flow. If your product is not strictly needed, then you can only make good content, understand user needs, and tell them what they want to know. Fans will naturally come. Of course, you can also actively plan some activities.

Let me tell you a way to check the article rankings in the background and analyze which articles your fans are interested in. In the future, you can follow this route, and analyze the user groups of fans to prescribe the right medicine.

The third point is to communicate with peers. Everyone knows what it means to work behind closed doors. I won’t explain it. No matter how big a person’s imagination is, it is still limited, and many people’s imagination is stimulated and inspired by the outside world. SO, don't close yourself off, communicate more with your peers, maybe you will have a sudden enlightenment. Take a look at what new ways people are playing recently, and you can also learn about first-hand news in the industry. No one will refuse to be at the forefront of the times.

The fourth point is implementation. It is better to practice it yourself than to say a thousand words. Excellent execution ability is also a work quality that a professional should possess. Once you have an idea, you just need to implement it and make it perfect. Every detail and every word is worthy of consideration. Turn your ideas into actual articles and activities. You have to try which method is best. If this method doesn't work, try another method. I struggled so hard that I couldn’t believe that I couldn’t find a path that suited me.

Finally, I would like to say to all my colleagues, if you have really accomplished the above points and still have no interest in continuing, or there is no progress, then it is up to you whether you leave or stay. Because you have tried your best and are worthy of your conscience. There is nothing to say. Either you are not suitable for this job or the company is low in all aspects, haha! Also, WeChat is easy to do but difficult to do well. You need to persist in studying more. Especially for an enterprise, the success of WeChat is not something that can be done by just one person. After all, none of us have a big head or six arms.

Newbies operating WeChat official accounts must continue to learn and accumulate experience, and getting through the bottleneck period is not a problem. The above is an introduction on how to operate a WeChat official account. I hope it will be helpful to everyone.