What is media?

Self-media (mbth), also known as "citizen media" or "personal media", refers to a new media that is privatized, popularized and autonomous, and delivers normative and non-normative information to an unspecified majority or specific individuals through modern and electronic means.

Features:

1. Civilization and personalization

At the end of 2006, there were no photos of celebrities on the cover of Time magazine's annual people selection, but there was a big "you" and a PC. Time magazine explained that society is changing from institutions to individuals, and individuals are becoming citizens of a democratic society in the new digital age. The person of the year in 2006 is "you", that is, the user and creator of all the content on the Internet.

From "bystanders" to "parties", every citizen can own his own "Internet newspaper" (blog), "Internet broadcasting" or "Internet TV" (podcast). The "media" seems to "fly into the homes of ordinary people" overnight and become the carrier of personal communication. People independently "write whenever they want" and "speak whenever they want" on their own "media". Every "grassroots" can use the Internet to express their views, convey the ups and downs of their lives, and establish their own social networks.

2. Low threshold is easy to operate

For traditional media such as TV and newspapers, media operation is undoubtedly a complicated matter, which requires a lot of manpower and financial resources to maintain. At the same time, the establishment of a media needs to be verified and tested by relevant state departments. Its evaluation is strict and the threshold is extremely high, which is daunting and almost an "impossible task". However, in this highly developed era of Internet culture, we can sit at home and see the beautiful scenery around the world, enjoy the latest popular audio-visual and taste the inspiring words of famous artists ... The Internet seems to make "everything possible" and ordinary people may also set up their own "media".

On all websites that provide self-media services, such as Sina Blog and Youku Podcast, users can use layout management tools to publish text, music, pictures, videos and other information on the network according to the cyberspace and optional templates provided by service providers, and create their own "media" by simply applying for registration. Its low entry threshold and simple operation make self-media very popular and develop rapidly.