What is the status of Volkswagen in Germany and internationally?

I am "turning the steering wheel", welcome to pay attention!

It is not difficult to see that many people will say that the public is the public in China, and without the enthusiasm of the domestic market, the public is likely to be the poor in the world. In fact, this sentence is seriously biased and simply cannot stand scrutiny and analysis. Facts have proved that, regardless of technical strength, product sales or brand value and influence, Volkswagen Group is still the top car company in the world's first echelon. The phrase "Volkswagen in China, Toyota in the world" is also very imprecise. Volkswagen belongs to the world and Toyota belongs to the world, because both belong to global positioning brands. Although the China market is indeed Volkswagen's largest sales market, it also shows that China people recognize its brand, just as Toyota relies on the North American market. If Volkswagen loses its sales in the domestic market, it will suffer great fluctuations, so Toyota's loss of the North American market will also hurt its bones. However, market acceptance is ultimately determined by consumers. Every car company is committed to maintaining its own market and can't just throw it away, so Volkswagen won't leave the domestic market and Toyota can't give up the North American market. There is no need to discuss this assumption at all.

Sales

First of all! Yes, Volkswagen's sales in Germany rank first all the year round, often nearly twice that of the second place. The German Motor Vehicle Administration makes statistics on the sales of its own cars every year, and the Volkswagen brand ranks first in the sales list all the year round, which has an overwhelming advantage. The sales volume of 20 18 German passenger cars is about 3.436 million, of which new energy vehicles account for about 5%, gasoline vehicles account for about 62%, diesel vehicles account for about 32%, and other vehicles account for about 1%. The sales of mainstream brands such as Volkswagen, Audi, Skoda and Seat in Germany reached more than 6.5438+0.2 million, accounting for more than one-third of the total sales of passenger cars in Germany, of which individual Volkswagen brands accounted for more than 50%. Imagine that Volkswagen can stand out in Germany, a powerful automobile manufacturing country with many automobile brands. Its position in Germany can be imagined. admit

Volkswagen was founded in Fort Worth on 1938. German means people and cars. Friends who know the history of Volkswagen know that Volkswagen is committed to building the brand of civil cars with the support of the German government. The purpose is to make it easy for every German family to drive a car. Although Germany had already had Mercedes-Benz, Daimler, Porsche and other car predecessors at the beginning of Volkswagen's founding, Volkswagen, which is cheap and suitable for home use, soon became popular among the people. Like the classic Beatles and T2, as well as the up-and-coming golf series, Jetta, Passat, Tiguan and polo. They are enduring in Germany. In addition, family-friendly cars like golf not only rank first in the sales of compact cars in Germany all the year round, but also occupy a place in the whole European market. Brands with profound connotations can often contribute to the development of the industry. For example, Mercedes-Benz produced the first car, Ford created the assembly line to make the mass production of cars large-scale, and Volkswagen's most famous move was to create the engine EFI technology, which made the car move to a new development height.

Group strength

Germany's largest automobile manufacturer, with factories all over Europe, has the largest number of factories in Europe. Fortune 500 companies (ranked seventh in 20 18) seized the top spot in the European automobile market in the 1990s. Although they suffered a serious blow through the exhaust door, they still firmly sit in the position of the first automobile group in Europe with their strong strength. Won the European automobile market historical sales champion for many times. In 20 18, Volkswagen Group's European sales accounted for 23.3%, of which Volkswagen brand accounted for 1 1.5%, slightly lower than the second-ranked PSA Group's 15% and the third-ranked Renault-Nissan Alliance. German car companies with the largest number of sub-brands have the highest operating income and profit in China (20 18), and are also rated as "the best car brand in Europe" and "the most innovative brand". We know that the automobile market in Europe is mature and personalized. When Europeans buy a car, they have localized feelings, that is, they support domestic products and try to buy domestic brands. Therefore, Volkswagen, as a local brand, is still the first choice for many Germans to buy a car. Some people will say, can't other brands? The fact is that although Opel, Hyundai, Toyota and other brands can maintain a certain sales volume, it is difficult to occupy a dominant position, and Ford has a high recognition in Germany and even Europe. Imagine if the whole world bought one of our brands, would most of us consider other brands?

In fact, as mentioned above, Volkswagen Group is almost one of the best automobile brands in the world (not the first, because it is not the first in all aspects, such as profit and market value). In the global strategic layout, the brand has penetrated into almost every continent except Antarctica, providing mass-produced models for more than 0/00 countries around the world. In the global sales volume, Volkswagen's main markets are Asia-Pacific (including China) and Europe and America (including North and South America), which account for more than 95% of the total sales volume, and these three markets are also the largest automobile supply and demand markets in the world. Therefore, you can say that Volkswagen sells all over the world, and its brand awareness in the world is no less than that in China. The above picture shows the global layout of Volkswagen's financial business (for reference).

When it comes to Volkswagen in China, you have to say Toyota. After all, this pair of old enemies not only compete for the global market at home, but also compete with each other to the death. If you say that Toyota sells all over the world and Volkswagen only sells it at home, I totally disagree. It's like southerners like rice and northerners like steamed bread. Volkswagen is very popular in Europe and Asia-Pacific, but it is not as good as Toyota in the United States. Toyota is superior in North America and is also very popular in Asia-Pacific, but it does not dominate the European market. Objectively speaking, they are all excellent car companies and enjoy a high reputation all over the world, but their emphasis in each market is different. Toyota's share in Europe last year was less than 5%. Isn't Toyota famous?

Volkswagen's 12 brand involves the fields of passenger cars, motorcycles and commercial vehicles, including Bugatti and Ducati, which we are familiar with. Volkswagen has more than 300 subsidiaries and 100 factories around the world, covering many fields, including dozens of businesses such as automobile production, auto parts, logistics, finance and insurance. Germany's international popularity also reflects Volkswagen's international popularity, because Volkswagen is a huge private enterprise, and the government's support and support are certainly not small. Given that Volkswagen is the largest automobile group in Europe, how can it have no influence in the world? For every car sold in Europe, there is a Volkswagen, and its auto parts also serve major European auto companies.

Summary: In fact, Volkswagen just walked the "red carpet" internationally by virtue of its title as one of the world's three major automobile groups, and its popularity and status are still not low. Don't say that Volkswagen has no market in the Middle East and Africa. In fact, the demand and possession of cars in these two markets are not large, and they are not the main markets. We can't say that a small market has no influence just because it is weak.

In addition to North America, Volkswagen is very strong in other auto markets around the world. In Germany, and even the whole European market, it has been the boss for many years, and its position is unshakable and unparalleled.

Of course, China is the most important one in the Asian market, and it firmly occupies a strong position by virtue of early entry and early joint venture.

Among Asian countries, Japan is the key market after China, and the top ten are Japanese brands. European and American cars failed to enter the top ten, and Volkswagen did not perform very well, ranking behind Mercedes-Benz. But to put it another way, among the imported cars in the Japanese market, Volkswagen is also the second child, at least not bad.

In South America, Brazil is a key market, and Volkswagen is performing well and growing.

Even in the generally considered relatively poor American market, Volkswagen sold 350,000 vehicles in 20 18. This result is not good, but it can't be said to be poor. Compared with 20 17, there is still a 4% increase.

So from a global perspective, Volkswagen is a very strong brand, if not the first, it is also the second.

Volkswagen Group is a pillar industry in Germany, and the German government even owns 20% of the shares of Volkswagen Group.

Most countries in the world are not omnipotent. There are few all-around players like China and the United States. Most countries have only one or several skills to use, which is the foundation of the country. For example, German cars, Japanese cars, Korean electronics, French planes, Singapore ports and so on. Therefore, the automobile industry is at least half-life in Germany.

Internationally, Volkswagen Group is also a first-class enterprise with large volume, many brands, many models and wide coverage, and it is also the sales champion in many countries. Often compete with Japanese Toyota for the first place, which is comparable.

Japan will always be the enemy of China, and it is very good at using it against China! The conflict with the Philippines. It's about China! The conflict with India is coming! Now the conflict with the United States is even worse! What is particularly frightening is that the Japanese are very familiar with the psychology of China people. Although Japanese cars are scrapped by Volkswagen, they have been deeply rooted in people's hearts! Several people in China know that the so-called Japanese cars save fuel, which was first obtained by comparing the 2.0 of Ford 6.2 pickup truck in the United States. Whether it saves fuel or not can also be directly compared, and the second-hand car preservation rate is used by the Japanese. It will not be compared with its weaknesses, such as polo in 2006 and VIOS in the same year, or golf in 10 and Corolla, Tiguan and Highlander in the same year. It compares Highlander with Tulong! Then blow!

Japanese cars only rely on blowing! The official cars of insurance companies with big data are all Volkswagen! Japanese cars will control the media, and three people will become tigers. Japanese people know better than Europeans! In fact, Japanese cars are still inferior to Volkswagen in durability and performance! Many people who buy cars for the first time are obsessed with Volkswagen or Japanese cars. I read a lot of comments, but they are actually not relevant. Some people say that Volkswagen is just more suitable for getting on the highway than Japanese cars, so it is not recommended to take the highway every day. This is very wrong! Do I have to hit the steering wheel when driving? The steering wheel feels that Volkswagen can turn 180 degrees and Japanese cars can turn 120 degrees. Of course, it feels untested. I believe that if Japanese cars are well controlled, they will give up when they turn the steering wheel. Talking about manipulating Japanese cars that can't turn normally is a joke! Whether Volkswagen is better or Japanese cars can be explained by facts. European cars like to be used for a long time, saying that Japanese cars are durable. Why did Toyota Honda close down in Europe? Then you can only enter Europe through imports, but you said that Europe collects taxes and Japan has zero tariffs. Indeed, Japan has zero tariffs, but so does the closed-door Qing Empire! This does not prevent Japan from being the most closed country in the automobile market. Until now, Japan has not dared to open factories in Japan for European and American car companies. This shows that anyone who boasts that Japanese automobile technology is advanced and durable is actually ignorant or misled by Japanese cunning enterprises. Originally, Europe complained, and now even Japan's owner, the United States, complains! By the way, the United States supports Japan to refuse European car companies to enter Japan. Why? Europe cannot be stronger! Japan is an American dog that can be controlled at any time! Because the facts are here, Japan dare not open its market to competition! One day, if you are not satisfied with the blow, you will ask Japan to allow Volkswagen to open a factory and let Volkswagen close down like a Japanese car factory in Europe. I can assure you that the biggest selling family car in Japan is Volkswagen. In addition, look at Toyota's gearbox failure rate for more than five years! Far higher than the public! To say that Japanese cars are of good quality is to hide. The car selling platform will not deceive used car dealers, but used car dealers have a great chance to hide it from consumers! Many cars can be used normally without repair, but although the failure rate of gearbox is not more than that of radio, it can't be started as soon as it comes out! This is the cleverness of the Japanese, comparing the problems that can't be used normally with those that don't affect the use! Your Volkswagen 10 thousand car has more than 60 radios with rustling current in five years, and my Toyota 10 thousand car has only repaired 40 gearboxes in five years. Yes It's a joke to talk about Japanese car control without turning! Whether Volkswagen is better or Japanese cars can be explained by facts. European cars like to be used for a long time, saying that Japanese cars are durable. Why did Toyota Honda close down in Europe? Then you can only enter Europe through imports, but you said that Europe collects taxes and Japan has zero tariffs. Indeed, Japan has zero tariffs, but it does not prevent Japan from being the most closed country in the automobile market. Until now, Japan has not dared to open factories in Japan for European and American car companies. This shows that anyone who boasts that Japanese automobile technology is advanced and durable is actually ignorant or misled by Japanese cunning enterprises. Originally, Europe complained, and now even Japan's owner, the United States, complains! By the way, the United States supports Japan to refuse European car companies to enter Japan. Why? Europe cannot be stronger! Japan is an American dog that can be controlled at any time! Because the facts are here, Japan dare not open its market to competition! One day, if you are not satisfied with the blow, you will ask Japan to allow Volkswagen to go in and open a factory, so that Volkswagen can close down in Japan like a Japanese car factory closed down in Europe. I can assure you that the biggest selling family car in Japan is Volkswagen.