Copywriting Type 4- Adapting paragraphs

Straight suit

Sharp eyes

Support the left and protect the right.

Go with the wind

The powerful aura seems to crush you at any time.

but

So what?

Doesn't he need to go to the bathroom as much as you do?

Is he as comfortable as you when you go to the toilet?

Does he have a xxx toilet?

XXX toilet

Let go of your troubles!

The source of ideas

Q: How to keep calm in front of people with strong gas field?

Imagine him going to the bathroom.

This joke should have been seen in Zhihu, and I thought it was funny, so the breakthrough point of the toilet suddenly appeared.

structural analysis

There are two ways to adapt the paragraph:

1, the original paragraph is very suitable for directly cutting into your product. You just need to enrich the picture of the paragraph and then cut into the product. For example, the above example enriches the scene sense of "strong gas field" and then cuts the product toilet.

2. The original model is not suitable for directly cutting into your product. You need to adapt the paragraph into a scene suitable for cutting into your product, and then enrich the picture of the scene. For example, the above paragraph is obviously not suitable for direct cutting? For products such as shoes/image management, it should be adapted as follows: although her figure/clothing is better than yours, she doesn't have a pair of shoes that can set off her image like you/her, and she doesn't do image management like you/her and doesn't match well like you/her.

Other examples 1:

36D to 36C

If you wear the same bathing suit as your best friend

Obviously, her figure is sexier than yours.

But it's like not liking the same man.

You wear XX, but she doesn't.

So now you look sexier than her.

Especially when that handsome guy with blue eyes approaches you. ...

Other example 2:

Her green windbreaker

It's more expensive than your gray denim jacket.

Her long silk dress.

It's more gorgeous than your cotton trousers.

She has a high hatred for the sky

Show off your figure better than your flat canvas shoes

But so what?

What she wears doesn't match at all.

Because she didn't participate in XX image management like you.

You believe in the power of professionalism.

Especially when that handsome guy with blue eyes wants you to come. ...

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