What is Yu's legendary story?

There is a joke circulating on the internet: at school, the classmate who pronounced "English" as "interest due" became the president of the bank; Those who read "Wash in the Sewer" became vendors of side dishes; People who read the Theory of Causality become philosophers; People who read "Hard to Change History" become politicians; Those who read "Go to England" became overseas Chinese; Those who read "should be exhausted" become IT personnel. ...

Although it is an absurd fabrication, it inadvertently tells a truth: English is very important for reading, working and learning in today's era. The "East" where everyone is full of "What's wrong with you" has become a thing of the past. On the contrary, many people can speak English that makes foreigners stunned. Even the old ladies in the vegetable market took advantage of the Olympic craze to say "Welcome to Beijing" and "New Oriental".

Although the joke is fun, it has a "New Oriental" style, which is uninhibited, sharp, humorous, plain, sincere and wise. This style is very common to us. Most satirists or cartoonists who criticize the shortcomings of the times have this ridiculous and thought-provoking style. Their works are packaged into exquisite books and become the best model for opening books. But this time, the author of this book is a different person. He is neither a writer nor a painter, but he endowed the book with the same style. And when the cover of the book is replaced by his simple face, it becomes a perfect combination-the book is like a person, and people are like their books.

I am ugly. Before the establishment of New Oriental, his life was so ordinary that it was even lacking. Just the one who was forgotten in the corner of various occasions.

The charm of Yu is amazing. Nowadays, no matter in a corner of the most ordinary university in China or in the charming library of Princeton University, no one does not know Yu's name as long as he is a student with black hair and eyes. Some people even say that college life is incomplete without attending New Oriental and listening to lectures given by Yu.

Where does the charm of Yu come from? Nature is not his idol temperament, because as far as his appearance is concerned, there is really no exquisite packaging of bestsellers. His plainness, like a 32-page academic book, is submerged in the sea of people.

His charm stems from his civilian flavor. In New Oriental, he is the most unobtrusive person. Colleagues can criticize him indiscriminately as a tried and tested prescription to adjust the classroom atmosphere; In the eyes of students, he is like a neighbor's uncle, kind and considerate. Therefore, the best address for him is "Lao Yu"-just like the acquaintances you meet in the alley every morning. But this dullness has become a precious quality in an impetuous society, just like an old and rough manuscript, but it has become a treasure that people who are good at books are scrambling to collect.

A person is the preface of a book? The perfect struggle from grassroots to elite is based on many metaphors about men, such as wine, tea … and another, such as books. A man is a book, and some are best-sellers with gorgeous appearance and fashionable content; Some are classics that do not seek packaging and win by focusing on content; Some are practical but difficult to elegant life encyclopedias; Some are incomprehensible academic works ... everyone can find their own category on the shelves of the library. And for such a man, it must be the kind hidden in the library.

The collections in the library may be of noble birth, may be old, may be issued in limited quantities, and may be signed by famous artists. If none of the above, then there is another possibility, because it has experienced wind and frost. I entered the museum for the latter reason.

Indeed, Yu is like a weather-beaten manuscript. There was no goal handed down from generation to generation, and there was nothing special about it. Only by nine points of perseverance and one point of luck did we persist in one disaster after another. In the process of persistence, the goal was gradually discovered, and with the passage of time, the value increased inadvertently. Ten years have passed, but this manuscript has unexpectedly become the gold left after the big waves, and its value has doubled.

When New Oriental was successfully listed on the New York Stock Exchange in 2006, The Legend of Manuscripts reached its peak. The most exciting thing is not that New Oriental is the first private education and training institution listed on the NYSE in China, nor that it is suddenly worth hundreds of millions, but that the sound of stock market bells witnessed a perfect struggle from grassroots to elite.

As a TV series and a book, Struggle is very popular. But in the eyes of post-80s, post-60s and post-70s, it is a different "fire". In the post-80s generation, "Fire" is a "fire storm", and the record-breaking ratings and sales charts are enough to show how attractive gorgeous youth is. However, after the 1960s and 1970s, "fire" is "nest fire", and "struggle" really needs "struggle" and "fighting". Compared with the glamour in Struggle, the dusty faces they have experienced can better explain the process and spirit of Struggle. However, there are few people to tell their stories. These "brats" born after 80s grabbed the keyword "struggle" which should have been more powerful in such a frivolous way.

Perhaps, our manuscript can fill this vacancy. His "struggle" conforms to the characteristics of the times, but it is not heavy; His Struggle satisfies the humorous fashion taste, but it is not frivolous. "Teaching through fun" is a proud teaching method of New Oriental, and it seems to be the most appropriate way to tell legends. When telling the most representative "struggle" story of people in an era with the most common manuscript of that era, the content of a book is higher than the form, which is exactly what everyone pursues tirelessly.

Yu is the most ordinary person, but he has created the most extraordinary career. He founded New Oriental, the aircraft carrier of foreign language training in China, and personally performed a legend. As a successful entrepreneur, he is willing to share his experience with others. In "Winning in China", he has many classic comments, and the most touching one is "A big tree and a small grass say": "There are two ways to live. The first way is to live like grass: although you live and grow every year, you are a grass after all. You absorb the rain and dew, but you don't grow. People can step on you, but they won't make him suffer because of your pain. People will not pity you because you are trampled, because people can't see yourself, so each of us should grow like a tree. Even if we are nothing now, as long as you have the seeds of trees, even if you are trampled in the middle of the soil, you can still absorb the nutrients of the soil. You may not grow up for two or three years, but you will grow into a towering tree in ten, eight and twenty years. When you grow into a towering tree, people can see you and come near you in distant places, you can give people a shade, and you can help others. Even after people leave you, looking back, you are still a beautiful scenic line on the horizon. Trees, alive is a beautiful scenery, dead is still a pillar of talent. It is useful to be old, sick and dead. "

Speaking this passage, he is not enthusiastic, but he has an exciting power. Just like his New Oriental, he gave everyone a dream and an ideal in the most real and practical study: everyone can succeed, as long as you want to be a big tree and work hard for it.