What business is small town suitable for _ do these businesses can make money (2)

What business is this town suitable for? Going to the countryside is beyond KFC's control.

After that, Liu Jie began to ponder KFC. Soon, she accidentally discovered a loophole in KFC's operation, that is, KFC because? Too poor to love rich people? In addition to the high joining fee, there are also strict requirements on the business location, that is, KFC fast food restaurants are only allowed to open in the business districts of large and medium-sized cities, and rural areas are not considered at all. Knowing this situation, she suddenly had an inspiration: since I can't survive in a big city, why don't I go to the county to open a fast food restaurant? What KFC disdains is just an opportunity for its own development! When Liu Jie told Lin Hui what he thought, Lin Hui immediately said uneasily. You failed to open a shop twice, and now you want to open a shop in the countryside. How can rural cities have great consumption power? If you fail again, how can you buy a house and get married in the future? ? Liu Jie see what he said makes sense, and began to investigate the county first.

In the autumn of 2008, Liu Jie was introduced to Fu County, Shaanxi Province. After investigating various schools and kindergartens, he soon found that almost everyone in the county knew KFC, but few people actually ate KFC. What business is this town suitable for? Although many local children yearn for KFC, due to economic conditions and traffic restrictions, children want to taste KFC. And because of this, the more she thinks it is similar to open a home in the county? KFC? Our store has a huge market space. After searching, she found a transferred Chinese restaurant in the city center and rented it at a monthly rent of 1000 yuan.

Back in Beijing, Lin Hui learned that Liu Jie had always been good at renting out appearances, and suddenly said angrily, Are you crazy or crazy? Now everyone else wants to make money from city people, but you want to make money from rural people. Isn't it obvious to throw money into the water? ? But Liu Jie insists that she comes from the countryside, and she knows best the psychology of rural children yearning for foreign fast food. Therefore, she feels that her choice this time is absolutely correct. The less KFC operates, the more business opportunities there are.

At the beginning of 2009, Liu Jie raised 50,000 yuan, then simply renovated the stores in Fuxian County, and opened the first American fast food restaurant in Fuxian in February of that year. On the opening day, she hired a propaganda car and a waist drum team to join in the fun. With the propaganda of the big horn and the support of the waist drum team, this small county town was soon crowded with people, and the small shop was crowded with customers. What business is this town suitable for? When a child and his father came to her shop, they shouted at the sight of hamburgers. Dad, I want to eat hamburgers! ? Liu Jie smiled and gave him a hamburger and said kindly? Please, this is an American Chinese hamburger. ? As a result, on the day she opened the store, she earned more than 3000 yuan. As the news of this American fast food spread farther and farther, many parents in towns and villages came to try it with their children. After only one month of operation, she earned more than 70,000 yuan. But it didn't last long. After two months, her business gradually fell into depression.

What is the reason? Liu Jie, after investigation, soon found that the reason why the business was deserted was because the price was too high. American fast food KFC packages generally range from 22 yuan to more than 30 yuan, which is obviously a bit extravagant for some poor people? 22 yuan can buy 10 bowls of Daoxiao Noodles and 6 China buns locally! It seems that if she wants to gain a foothold in the countryside, she must turn fast food into one that the poor can accept and afford. In order to win back customers and keep the hard-won popularity, Liu Jie decided to reduce the package price to 8.8 yuan. However, when Lin Hui heard this, he cursed: Silly woman, how can we make money by doing this? Isn't it obvious to lose money in business? ? However, in the face of fierce opposition from her boyfriend, Liu Jie did not give in, but insisted on lowering the package price to 8.8 yuan. Lin Hui was so angry that she went back to Shenzhen alone.

After Lin Hui left, Liu Jie felt depressed, but she knew very well that her store had just opened, and its popularity and influence were far less than that of the local noodle restaurant. If she wants to expand her reputation, she must exchange cheap prices for the market. Only if she succeeds here will she have a chance to expand to the county towns all over the country. What business is this town suitable for? So, in this sense, she doesn't want to care about temporary gains and losses. But after the price came down, Liu Jie was at a loss soon: because you only need 8.8 yuan to taste a set of delicious food? Foreign fast food? There is a long line in her shop every day. After all, although she is so busy that her back aches, she doesn't make any money at all. You know, the cost of selling this set meal, a hamburger, a French fries and a coke is 6 yuan, which does not include the rent and labor costs. Obviously, although she has earned enough popularity through this mode of operation, her business is losing money more and more.

I didn't turn the arrow before opening the bow. Because she had boasted in front of her boyfriend, Liu Jie, who was forced to the edge of the cliff, began to look for a solution. Just when she was upset, she went out to play once and suddenly found a coup to reduce costs.

In March 2009, Liu Jie visited Shenzhen Hongfa Temple. At noon, a friend invited her to taste the vegetarian dishes of Hongfa Temple. Eating and eating, she suddenly thought: since Chinese food can be vegetarian, why can't foreign fast food be used? As soon as she came back from Shenzhen, she started the experiment. She made vegetarian hamburgers, pork chops, vegetarian chicken fillets and vegetarian prawns with glutinous rice and gluten, and then provided them to customers for free, so that they could make suggestions for improvement. Unexpectedly, this vegetarian fast food is tasted by customers, and most people think it tastes good. And she calculated the cost, that is, according to the package price in 8.8 yuan, she can still make 50% profit!

This is the result that both merchants and customers are happy. After the cost came down, Liu Jie introduced three combined packages: beef burger+coke+star potato, garden burger+milk tea+onion rings and Beijing chicken rolls+coke+corncob. What business is this town suitable for? In order to let more people know about this novel and affordable function? Foreign fast food? She printed a large number of leaflets and distributed them to all towns and villages. At the same time, she also introduced a 20% discount for kindergartens and a free birthday burger. In this way, after some publicity, her business is booming again, and many young people and children want to try this kind of China? Foreign fast food? I would rather make a detour than come.

The launch of the civilian package has undoubtedly enabled Liu Jie to find the key to open the rural market. On holidays, her shop not only has to queue up, but also has to make an appointment by phone. When business is good, she can earn more than 654.38 million yuan a day. At this time, she was too busy to look at it. She hired three employees from Beijing and extended the business hours to 10 in the evening. While the business was booming, she began to wonder how to make the store bigger and then spread the successful model to other counties.

What business is this town suitable for? I didn't join KFC, but I also earned100000.

However, just as Liu Jie was in full swing and preparing to implement her ambitious plan, three months later, her business became dull again. When the business was depressed, her daily turnover was less than 5,000 yuan! After Liu Jie asked the customers, it suddenly dawned on her that most of the reasons for the decrease in customers were that she had a single variety and was no longer fresh after eating too much. A parent told her: Although your fast food is affordable, the children love the new and hate the old. If you can come up with something that attracts them, you will definitely be welcomed by them. ?

Inspired by this, Liu Jie began to develop innovative products. In view of the fact that there is only one form of American fast food French fries, she changed its shape into a smiling potato cake that children like; What business is this town suitable for? The taste of onion was unacceptable to children, so she cut the onion into small circles and wrapped it in bread crumbs for frying, which not only won the children's welcome, but also saved the cost invisibly.

An onion can be cut into 12 small circles, and every four onions can be sold for 12 yuan in 3 yuan. Of course, these things are just pediatrics. Next, she invented ice cream hot pot and fountain chocolate, which enabled her to start the market in one fell swoop and completely win the rural market.

For Liu Jie, the invention of ice cream hot pot and fountain chocolate can be said to be completely effortless. Once, she had hot pot with a friend, and her friend's child took an ice cream and naively cried out to dip it in the hot pot. At that time, everyone was amused by the child, laughing and joking that he would not invent ice cream hot pot until he grew up. But although this was a joke, it suddenly occurred to Liu Jie that if he could really invent an ice cream hot pot for everyone to eat around, it would certainly be a miracle.

But how to make ice cream into hot pot? Liu Jie's first thought was to melt solid chocolate into a paste by heating, and then dip the food in chocolate to eat. What business is this town suitable for? According to this idea, she asked someone to make a round hot pot with chocolate in it and light alcohol under it. After the chocolate on it melted, she picked up a fork and rinsed ice cream in a hot pot, or dipped it in fruit and bread. When eating, ice cream is like candied haws. It's hot outside and cold inside. It has the smell of both chocolate and ice cream, so it tastes special.

On the evening of May 1 2009, Liu Jie went to Tiananmen Square to watch the night scene. When he saw the fountain in front of Tiananmen Square, he thought of making chocolate into a fountain. Later, she borrowed the fountain principle and asked someone to make a chocolate fountain machine. After circulating heating, this fountain can not only melt solid chocolate into slurry liquid, but also spray chocolate on French fries and chicken wings or dip it in fruit when customers eat it, which makes people feel novel and romantic.

Ice cream hot pot and fountain chocolate are undoubtedly a brand-new way to eat. Once this ingenious business was launched, it was immediately welcomed by many young people and children, and the business income doubled several times. At the end of 2009, her monthly income exceeded 200,000 yuan.

However, when Liu Jie's business was booming in Fuxian County, many fakes suddenly appeared in the market. These fakes are shoddy, but because of their low prices, they still attract some consumers. In view of this situation, in order to protect her legitimate rights and interests, she applied to China National Intellectual Property Administration and the State Trademark Office for invention patents and trademarks. What business is this town suitable for? Soon, her invention patents and trademarks of fountain chocolate, onion rings and vegetarian hamburgers were approved by China National Intellectual Property Administration and the State Trademark Office. Accordingly, on the basis of the original operation, she developed varieties such as color ice cream, flower coffee, ice cream cake and smoothie ice cream. After counterfeiting and product adjustment, her products immediately squeezed out those imitations, and her business flourished again. Since then, franchisees in Hebei, Jiangsu, Anhui, Hubei, Hunan, Zhejiang, Beijing and other places have heard the news and sought her cooperation. In this way, she quickly copied fast food restaurants to more than 40 counties and cities with low franchise fees, making a big profit of more than 654.38+million yuan!

In the summer of 20 10, Liu, who was in high spirits, bought a house of 100 square meters in Beijing and held a grand wedding. 20 10 was accepted as a full member of China Cuisine Association in September. 165438+1On October 8th, she won her own hot pot ice cream and hamburger? China Consumer Protection Foundation promotes brands? ; At the end of the year, she was awarded? China Quality Service Honest Entrepreneur? 、? Since then, the American McCann International Catering Group saw that she had the momentum to monopolize the rural fast food market in China, and took the initiative to cooperate with her. Now, she is not what she used to be. She not only rented more than 2,000 square meters of office buildings in Shijingshan, but also set up? Beijing Happy McCann Diet Management Co., Ltd.? I also bought two houses in Beijing and an imported Audi car. Her goal is to fully occupy the fast food market in the second and third tier cities of China and compete with KFC!