Enter Mr. Jin Yong's martial arts world and learn how to do business without money.

For example, charitable activities such as donation, charity sale and profit-making organized by businesses seem unprofitable, even "showing love", but we must know that there is no love and hate for no reason in the world. By offering love, merchants intend to save hard advertising investment on a large scale and obtain advertising effects at the same cost, which is actually to reduce costs and provide returns.

So, are there any businesses that can achieve their business goals without investing in costs? This question sounds like a heavenly question, but it sounds no different from the Arabian Nights. Because in the inherent thinking of most people, you can't do business without capital. As a small trader, you have to have start-up capital, you have to have working capital to start companies and projects, you have to invite customers to dinner and send some gifts when you go out to contact business, and so on. This is the inherent thinking, or stick to the rules. Therefore, this is why successful people always stand outside the "majority". Who said that doing business in this world must require capital? Let's walk into the martial arts world of Mr. Jin Yong and learn from this old gentleman how to do business without money.

Persimmons should be hard and tight.

That's the opposite. It is often said that persimmons should be soft to pinch, but Mr. Jin Yong interpreted it this way, and so did Zhao Yan. Squeezing persimmons really doesn't cost anything, it just takes a little courage and courage. Remember Guo Meimei? Weak women are obsessed with the "Chinese prefix" Red Cross Society, and they typically have no money to do business. What will happen in the end? Guo Meimei made a lot of money. Of course, there is no such person as Guo Meimei in the martial arts world, but there are many people who earn a lot of money by pinching persimmons.

Yang Guo used to pinch a lot of "hard persimmons", and every time he pinched one, he earned one. He has pinched Zhao Zhijing of Quanzhen School, Li Mochou of Red Immortal, Lord Gongsun Gu, Qiu and King Jinlun, whoever is stronger than him will be pinched, and almost all of them are unprofitable businesses. Taking advantage of strength, it is more likely to have a sensational effect, and the profit return is naturally high.

Of course, this "derogatory strategy" needs to be used with caution, otherwise it is likely to hurt people without harming themselves, and the loss will outweigh the gain. At the right time, sending a high hat to cover up the shame and cover up for others is a good way to resolve the crisis at no cost. Yang Guo, for example, repeatedly called Li Mochou a scholar, presented official clothes and praised Lao Jinlun from time to time. So, Yang Guo's unprofitable business really made a fortune.

A needle is better than a stick.

Most of the characters in the world of martial arts have nicknames, some of which are given by others and some by themselves, but they all need to conform to two principles, one is to conform to the rules of Jianghu games, and the other is to be recognized by the master. For example, the Monkey King's nickname is "Monkey King", and the old son of the Jade Emperor can't do it. You monkey are as high as the sky. Isn't that equal to me? That won't do. We must surround you. By the same token, if someone has a nickname like "earthquake in all directions", he may become a public enemy of Wulin. If Ling Huchong has a nickname like "Sword God", how can Yue Buqun, a gentleman sword, spare him? However, in Jin Yong's works, many Jianghu people and successful heroes will do the opposite, using titles to do business without money, so as to encourage some people to shed their blood for Jianghu and this sect.

The four disciples of Qingcheng School are called "Four Shows of Qingcheng". Judging from their fighting capacity, it seems that they are still some distance away from the "show", which is obviously given by their master Yu Canghai. This is the villain. On the right path, the seven apprentices given by Jianghu people to Zhang Sanfeng were called "Wudang Seven Chivalrous Men", Zoroastrianism gave Zhang Wuji a hat as a leader, Chen Jinnan gave Wei Xiaobao the title of Aoki Tang Zhu, and so on. In Zhao Yan's view, this is like parents educating their children, hoping that their children will do something and say something nice to them; It is also like a business owner managing employees, hoping that employees will work hard, pursue job promotion and give you a "peer-to-peer" position in advance.

In fact, the title and nickname are just one sentence, and the effect is amazing. "Man struggles upwards, water flows downwards", and it is human nature to pursue higher status and more prominent titles. "Work hard and never look back" and "be positive and strive for self-improvement" can rise to the top of the pyramid, which is the basic desire of human nature. No matter any industry or any job, if there is no higher status as an incentive for everyone's efforts, it will certainly not stimulate the promotion of personal ambitions. The "Four Shows of Qingcheng Mountain" eventually died for Yu Canghai's "Great Cause", and Zhang Wuji and Wudang Seven Heroes worked hard to maintain the order of the whole Jianghu. But the whole Jianghu didn't spend a penny, which is really a waste of people and money.

You can let the other person spray without dripping.

The so-called "the grace of dripping water, the grace of gushing water" is especially respected in rivers and lakes full of grievances. The reason lies in the word "righteousness", because in the rules of Jianghu games, ingratitude means ingratitude. People who don't know how to repay kindness can't make it, and they can't mix the rivers and lakes.

Isn't there a saying that if you come out to hang out, you will have to pay it back sooner or later, which also proves the importance of return from the opposite direction. If you don't repay the benefactor, wait for it. But "the grace of dripping water" still has the price of "the grace of dripping water" after all. Mr. Jin Yong told us that sometimes, without the "grace of dripping water", the other party can repay the "fountain".

Yang Guo stole 4,200 silver from a county magistrate and spent 2,200 yuan to buy back the life of a great man who later became a pawn of the condor. Wei Xiaobao took Wu Zhirong's head to please Shuang'er and sold it to the Governor of Liangjiang and the Governor of Jiangsu as a big favor of "exposing and criticizing the rebellion". And so on, there are many such examples, all of which are examples of getting big returns without any cost. To put it bluntly, it is to infinitely enlarge the interests of others, put them in the light, and infinitely narrow their own interests, leaving them in the dark and doing nothing.

I once knew a business expert who never dropped water. His approach is to collect all the information about the author of the target customer's media promotion, screen out the author he may know or understand, and then go to see the customer and point out that he has contributed to this promotion. You see, this author is my friend, and I even made suggestions. At this time, it is natural to entertain customers with good tea and cigarettes. Thank you. Words like fate are endless. Finally, the business is done, and the target customer naturally becomes a customer without spending a drop of water.

In other words, you are awesome.

I don't know if you have heard a joke that someone keeps a few monkeys and wants to limit their food intake, so they lied to the monkeys and said, starting today, I will give you acorns, three in the morning and four at night. Is that enough? The monkeys were very angry. The monkey changed his mind and said, how about four o'clock in the morning and three o'clock in the evening? Hearing this, all the monkeys were very happy. The amount of food is still so much. To put it another way, we achieved our goal and there was no business at all.

When describing Yue Buqun, Jin Yong used this technique of "changing words" many times. In Yue Buqun's eyes, Ling Huchong is like a little monkey. Yue Buqun, after all, is a scholar, and he can talk, which is both good and bad. His mouth was so upset that it immediately went sour. What are the principles, standards and norms to achieve the existing goals? In other words, Yue Buqun will gain something. Fired Ling Huchong for making friends with evil spirits. When you want to use Ling Huchong, the cost doesn't matter, which makes Ling Huchong very happy. Zuo Lengchan is eager for quick success and instant benefit, asking for trouble, but trying not to please. Yue Buqun called it "slow map", which is a pioneering work to eliminate the opinions of portal websites. How impressive! Almost conquered everyone on the scene.

In other words, no capital is needed. The same is true in business practice. In the competition of the same customer under the same conditions, why do some salesmen succeed and some salesmen fail? I'm afraid one of the root causes lies in the way they speak.

Give a little warmth and customers will be brilliant.

It's not that our customers are all people who lack warmth, but everyone can be moved by warmth, which is human nature, and no one will feel too warm.

Huang Rong this woman, in addition to her father, husband and several children, it is hard to find that she gives warmth to others. But she once used this warm weapon against Yang Guo only once. After winning the competition of Professor Guan Youjiao, Yang Guo was moved to tears. Chen Jinnan of Heaven and Earth Society also used warm weapons against his stubborn Wei Xiaobao, which greatly influenced Wei Xiaobao's life. The so-called warmth is actually a kind word, that is, an action that makes people feel warm. Because of this warmth, at some moments, the affected people often pay regardless of life and death.

For another example, you go to a company to sell and see someone else's boss busy as hell. You might as well put forward the idea of leaving first, not disturbing, and coming back when you are not busy. By the way, pretend to be unintentional and casually say a warm-hearted word: take care of yourself, someone!