Read and share the fourth day of Steve Jobs' biography

"Steve is the antonym of loyalty," said andy hertzfeld, an early Apple engineer and a friend of Jobs. "He is completely on the opposite side of loyalty. He always abandons those close to him. "

& gt& gt During Steve Jobs' life, he was poor and rich. He has been a billionaire and tasted bankruptcy, so his attitude towards wealth is very complicated. He is a hippie who opposes materialism, but he turned the invention that his friend prepared to give away for free into a tool to make money; He is a fanatic of Zen Buddhism. He made a pilgrimage to India, but later decided that starting a business was his mission. Strangely, however, these features are not contradictory, but perfectly intertwined.

& gt& gt Apple's success made Jobs famous. "Jobs spoke with great enthusiasm. He can foresee the future and is trying to create it. "

& gt& gt Despite his fame and fortune, Jobs regarded himself as a child against the mainstream culture.

& gt& gt "When I went to school, the ideological trend of the 1960s had just passed, and the social atmosphere with strong pragmatism and purpose had not yet prevailed," he said. "Today's children are not willing to think in an idealistic way at all, and they are even less willing to be associated with idealism. They naturally won't let any philosophical problems today take up too much time, because they are all busy studying their business majors. " He said that his generation was different. "The wind of idealism in the 1960s still affects us. Most of my peers I know will always be branded with idealism. "

Chapter 10 Mac was born: you said you wanted a revolution. ...

& gt& gt Ruskin's expected computer price is $65,438+$0,000, which is as simple as a household appliance and integrates the screen, keyboard and computer itself. ?

? The difference between Jobs and Ruskin lies not only in the product concept. Their personalities are also incompatible. "I think he is the kind of person who likes to give orders," Ruskin once said. "I don't think he is trustworthy. He can't stand being found out. He doesn't like people who don't worship him as a god. "

? Some people in the>& gt team found it too difficult to get along with Jobs. "It was Jobs who brought pressure, power struggle and fierce conflict to the whole team, rather than solving these disturbances."

& gt& gt But many other people realize that despite Jobs' moody shortcomings, his extraordinary charm and team influence are enough to lead everyone to change the world.

The title of the>& gt memo is "Working for (and) Steve Jobs", Ruskin wrote:

& gt& gt He is a terrible manager ... I always liked Steve, but I found that I couldn't work for him ... Jobs often stood me up. This man is well known and almost becomes a joke ... He always acts without thinking, his judgment is poor ... He doesn't give others the praise they deserve ... It often happens that when you tell him a new idea, he will immediately attack it, saying it is worthless or even stupid, and tell you that studying it is a waste of time. This alone is bad enough, but if he hears a good idea, he will spread it quickly, as if he had come up with it himself ... He likes to interrupt others and never listens patiently.

& gt& gt 198 1 In the spring of, Jobs was recruiting for his Mac team. The first criterion for recruiting members is enthusiasm for products.

& gt& gt Sometimes, he will take the examinee into a room with a Mac prototype covered with cloth, and then he will uncover the cloth like magic and observe the reaction of the other party. "If their eyes light up and they immediately pick up the mouse and start to operate, Steve will hire them with a smile." Andrea Cunningham recalled, "He just wanted to see them shouting' Wow!' "

& gt& gt In various interviews, Jobs has always compared computers to bicycles of ideas: humans created bicycles to make their movements more efficient than vultures; Similarly, the invention of computers will greatly improve people's thinking efficiency.

Chapter 1 1 reality distortion field: play according to your own rules of the game.

& gt& gt "It is dangerous to fall into Steve's distorted force field, but it is this force field that enables him to really change reality."

& gt& gt "The reality distortion field is a mixture of several factors, including charming wording style, unyielding will and desire to bend reality to one's own intentions.

& gt& gt reality distortion field's root lies in Jobs' unshakable belief that no rules in the world apply to him. This can be traced back to him: when he was a child, he often let reality yield to his own desires.

Treason and stubbornness are deeply rooted in his character.

Another important aspect of>& gt Jobs' worldview is his binary classification system, in other words, he adopts a black-and-white way of thinking. People are either "enlightened" or "useless"; The result of people's work is either "the best" or "complete garbage".

& gt& gt Did Jobs do these extreme behaviors because he lacked emotional sensitivity? No, on the contrary. His ability to understand emotions is super. He has extraordinary reading ability and can see the psychological strength of others. He can hit the deepest part of each other's heart when they are unprepared. He can intuitively judge whether a person is lying or really knows something. This makes him a master of cajoling, appeasing, persuading, flattering and threatening others. "He just has this special function. He can know exactly what your weakness is, how to make you feel small and how to make you cringe. " Hoffman said, "This is the same trait as those attractive people who know how to manipulate others. You know he can destroy you, which makes you feel weak. You are eager to get his approval, and then he can push you to the altar and have you completely. "

& gt& gt Jobs and Bowles became close friends, and Jobs could even go to their home in Los Artus Mountain at any time. She could hear his motorcycle coming from a distance and say, "Steve is coming for dinner." For a while, it became Jobs' second home. "He is so smart and so loveless. He needed a mature, fatherly role, Bob was, and I became a motherly role. "

& gt& gt Jobs' sternness and sharpness also have some advantages. Those who were not destroyed by him became stronger. They can finish their work better out of fear and desire to please him, and they also realize that they are burdened with such expectations. "

& gt& gt But if you are calm and confident, if Jobs looks at you and thinks you know what you are doing, he will respect you very much. Over the years, whether in his private life or in his career, his inner circle has gathered real strong people, not flatterers.

& gt& gt Influenced by Jobs, the Mac team is also keen to make a perfect product, not just a product that can make money.

& gt& gt "Over the years, I realized that when you have really excellent talents, you don't have to indulge them too much," Jobs later explained. "You expect them to do well, so you can make them do well. The original Mac team let me know that top talents like cooperation and cannot tolerate mediocre works. Ask anyone on the Mac team. They will tell you that the pain is worth it. "

Chapter 12 Design: The Avenue to Jane

& gt& gt Bauhaus's aesthetic standards

& gt& gt He likes the concept of "modern minimalism born to change chaos and complexity"

& gt& gt "His design philosophy is that it is beautiful in appearance, but not flashy and full of fun. He advocates minimalist design style, which stems from his love of simplicity as a Buddhist Zen believer. At the same time, he tries to avoid making the product look cold because of over-simplification and keep the product interesting. He is passionate about design, extremely serious, and at the same time has a little fun spirit. "

& gt& gt "Great works of art don't have to follow the trend, they can lead the trend themselves."

& gt& gt Jobs has always believed that the appearance of a computer must be friendly.

& gt& gt Markkula recalled, "I always said,' Font? ! ? "Don't we have something more important?" In fact, all kinds of beautiful fonts on Mac, coupled with laser printing technology and powerful graphics functions, have promoted.

The birth of>& gt desktop publishing industry has also become a profit point for Apple.

& gt& gt Although Jobs focused on Mac computers, he still sought to create a unified design style for all Apple products.

& gt& gt Jobs learned from his father that passionate craftsmanship is to ensure that even the hidden parts are beautifully done.

& gt& gt Beautiful product packaging and display are equally important. People will judge a book by its cover design, and they will also judge it by the box on the Mac.

As soon as the>& gt user opens the package, these things will be thrown into the dustbin, but he is still obsessed with the packaging style. "

& gt& gt But for Jobs, every detail is crucial to make the Mac feel amazing in performance and appearance.