Large, seemingly indestructible companies go bankrupt and are quickly replaced by others. The so-called long-term plan has slowly become divorced from reality. Who could have predicted a decade ago th

Large, seemingly indestructible companies go bankrupt and are quickly replaced by others. The so-called long-term plan has slowly become divorced from reality. Who could have predicted a decade ago that we are now surrounded by the Internet, e-mail, and videophones? Change is always a human theme. We need to understand the important role of awareness in the field of business practice. Before psychologist Daniel Kahneman won the Nobel Prize in Economics in 2000, psychology and business were viewed as something of a joke. But nowadays, the close connection between cognition, psychology, economy, and business is undeniable. In addition, having knowledge of psychology has become an indispensable prerequisite for a successful business person. Why do you say that? Because for versatile business people, once they master the tool of psychology, they will be even more powerful. They will learn how to communicate more effectively, how to better handle management issues, improve negotiation strategies, how to get rid of others' manipulation, become more familiar with customer preferences and improve advertising effectiveness, and so on. What role will business psychology play? Our goal is to make full use of the results of modern psychology to help those in management achieve better daily performance both inside and outside the company. Our courses mainly address the following two issues: first, how to make rational judgments (even under uncertain conditions), and second, how to convince others that your judgments are reasonable. What does business psychology study? Business psychology studies the psychological activities and laws of organizations and people in business activities, including the applied psychology of business and behavioral laws for business organizations, operators and consumers to purchase and use goods and services. He solves all problems related to human behavior in organizations from production to consumption. The main contents include: management psychology, industrial organizational behavioral psychology, design psychology, consumer psychology, advertising psychology, public relations psychology Learn and wait.