Who is more powerful in excavator technology? Who wrote this advertising marketing copy?

Recently, Lan Xiang has really been spoiled. The word Lan Xiang appears so frequently that you can't ignore it. Weibo, WeChat circle of friends, video sites, forum posts, almost any corner of the Internet, Lan Xiang exists like a god?

Especially that sentence: which excavator is stronger? More brainwashing than a little apple. So, here's the problem. The upsurge of "who is the best excavator" in sentence-making during this period is the professional planning of Lan Xiang Marketing Department, or is it just the teasing and spoofing of netizens? The East Building may wish to analyze and interpret it:

"Which excavator is stronger" was not planned by Lan Xiang.

First of all, let's analyze "which excavator is stronger?" Is Sentence-making craze Lan Xiang's marketing plan?

In fact, "which excavator is stronger?" This is old terrier, and this year is not the first time. This sentence originated from the TV advertising slogan brainwashed by Lan Xiang Technical School for more than ten years: "Which school is better than excavators? Shandong Technical School is looking for Lan Xiang. " As far as I can remember, as early as my middle school, Shandong Satellite TV was playing this brain-burning TV advertisement, and the spokesperson was the famous actor Tang Guoqiang.

Sir, this advertisement has been broadcast on other David TV stations for a long time. In that era when TV entertainment programs were still scarce, this TV advertisement occupied a lot of TV advertisements and was broadcast day after day, leaving a deep impression on that generation of young people. (it can also be said that it is a deep injury).

In the final analysis, there is nothing brilliant about the shooting of this advertisement, full-screen excavators and rough production pictures, but the advertising words that have not changed for more than ten years have been repeatedly played, and the accumulated energy has finally been released in the social media era. Until the arrival of the social media era such as Weibo, people can finally express their resentment of being brainwashed by Lan Xiang advertisements in a teasing tone. Duan Zishou was the first seed user to spread "Which excavator is stronger". More post-90s and other people who didn't see this advertisement fell into the upsurge of public opinion communication and spread it together, making it a trend.

In fact, today, Lan Xiang has become a symbol of a certain culture, just like diaosi and local tyrants. The word "Lan Xiang" is no longer synonymous with Lan Xiang Technical School, but has gradually evolved into a meaning similar to "unfathomable, how to shout", which is equivalent to being recreated by netizens. For example, a well-known journalist in science and technology often claims that he graduated from Lan Xiang Technical School.

So, looking back, let's take a look at the stalk of "which excavator is stronger" that netizens are still spreading vigorously. East Building thinks it can't be carefully planned by Lan Xiang. Because of such a network-wide communication boom, not only traditional enterprises can't afford to play, but even Internet companies that are best at interactive marketing can't guarantee that such communication effects can be achieved through careful planning.