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The spokesman for Rolls-Royce has changed. According to the content released by the official Weibo, the company invited online celebrities to speak for it and released a promotional film. Regarding the controversial video of Wang Sicong's crazy gushing and Rolls-Royce's off-line in "Internet Celebrity", does it lower the brand level to ask online celebrities to endorse? I think there are roughly the following reasons.

Wang Sicong, as the discipline inspection commission of the entertainment circle, soon released his views on this matter. He said that he would never buy this brand of car again, and between the lines was full of disdain and dissatisfaction with online celebrities. The propaganda content of this brand in Weibo has been deleted, and the remarks of respecting consumers' wishes have been re-released. It seems that the purchasing power of Wang Sicong is still recognized by businesses.

Because Wang Sicong's Weibo has great influence, this matter has been hotly searched, which has a negative impact on the brand. Well-known car brands like this are still luxury goods, and it is best to invite big-name stars to speak for them. Internet celebrities are just celebrities on the internet, not real stars in the entertainment circle. If they are invited, they are still not a good brand, and the spokesperson has a great influence on the brand.

1, Wang Sicong, as the discipline inspection commission of the entertainment circle, soon released his views on this matter.

He said that he would never buy this brand of car again, and between the lines was full of disdain and dissatisfaction with online celebrities.

2. The Weibo propaganda content of the brand has been deleted, and the remarks respecting consumers' wishes have been re-released. It seems that the purchasing power of Wang Sicong is still recognized by businesses.

Because Wang Sicong's Weibo has great influence, this matter has been hotly searched, which has a negative impact on the brand.

A well-known car brand like this is still a luxury, so it's best to invite big-name stars to speak for it.

Internet celebrities are just celebrities on the internet, not real stars in the entertainment circle. If they are invited, they are still not a good brand, and the spokesperson has a great influence on the brand.

Regarding the controversial video of Wang Sicong's crazy gushing and Rolls-Royce's off-line in "Internet Celebrity", does it lower the brand level to ask online celebrities to endorse? If you have anything to add, please leave a message at the bottom of the comments section. If you agree with this article, remember to like it and pay attention to it.