Opening remarks of telemarketing speech

Opening remarks of telemarketing speech

As an excellent telemarketer, when calling a customer for the first time, you must introduce yourself to the company within 30 seconds. The following is the opening remarks of telemarketing that I brought to you. I hope you like it!

Opening remarks of telemarketing speech

1. Who am I and what company do I represent?

2. What's the purpose of my calling the customer?

3. What's the use of our products for customers?

1, direct opening mode

Shop assistant: Hello, Miss Zhu/Sir? I'm Li Ming, a medical consultant of Mo Company. I disturb your work/rest. Our company is doing market research. Can you do me a favor?

Guest Zhu: It doesn't matter. What is this?

Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.

The salesman must interface immediately: I'll call you back in an hour, thank you for your support. Then, the salesman should take the initiative to hang up!

When you make a phone call an hour later, you must create a familiar atmosphere and shorten the sense of distance: Miss Zhu/Mr. Hello, my name is Li. You call me in 1 hour. ...

2. Similar excuse opening method

Shop assistant: Miss Zhu/Mr Zhu, I'm Li Ming, a consultant of XXX Company. We haven't met before, but can I talk to you for a moment?

Guest Zhu: Yes, what is it?

Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.

The salesman must answer immediately: I'll call you back in an hour, thank you. Then, the salesman should take the initiative to hang up!

When you make a phone call an hour later, you must create a familiar atmosphere and shorten the sense of distance: Miss Zhu/Mr. Hello, my name is Li. You call me in 1 hour ...)

3. Introduction by others

Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a medical consultant of a company. Your good friend Wang Hua is a loyal user of our company. He suggested that I call you. He thinks our products also meet your needs.

Guest Zhu:? Why don't I listen to him?

Shop assistant: Really? I'm really sorry. I guess Mr. Wang hasn't come recently for other reasons. Let me introduce him to you. Look, I'm in a hurry to make a phone call.

Guest Zhu: It doesn't matter.

Shop assistant: I'm sorry about that. Let me give you a brief introduction of our products. ...

4. Self-reported opening method

Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a medical consultant of a company. However, this is a sales call. I don't think you will hang up right away!

Customer Zhu: Selling products, cheating. I hate salesmen!

Customers may also answer: What products are you going to promote? If so, you can directly intervene in the product introduction stage)

Salesman: Then I really have to be careful not to let you add another annoying person, hehe.

Guest Zhu: Hehe, the young man is very humorous. What products are you going to sell? Tell me about it.

Salesman: Well, our company's medical expert group is doing a market survey on xxx recently. What do you think of our products?

5. Deliberately find fault with the opening method

Shop assistant: Hello, Miss Zhu/Mr Zhu. I'm Li Ming, a medical consultant in a company. How have you been recently? Do you still remember me

Guest Zhu: Fine, and you? !

Salesman: Well, our company mainly sells sheep xx products. You called us to buy them six months ago, and we provided you with some trial products. I'm calling you this time to ask if you have any valuable opinions and suggestions on our products.

Guest Zhu: You have the wrong number. I didn't use your products.

Shop assistant: No way. Is it because my client's return visit file records are wrong? Excuse me, may I ask what brand of beauty products you are using at present?

Guest Zhu: I use XX brand beauty products. ...

6. Pretend to be familiar with the opening method

Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a medical consultant of a company. How have you been recently?

Guest Zhu: OK. Who are you?

Shop assistant: No way, Miss Zhu/Mr Zhu, you are forgetful. I'm Li Ming. You should pay attention to your health when you are under pressure at work. By the way, have you used our beauty products? Do you feel good? Recently, we just launched a joint service package. I wonder if you are interested?

Guest Zhu: You may have the wrong number. I didn't use your products?

Salesman: I won't make a mistake about the customer's return visit file. Miss Zhu/Sir, I'm so sorry! May I introduce our products to you and provide some services?

Guest Zhu: It seems that you care about users. Please introduce yourself.

7, herd mentality open method

Shop assistant: Hello, Miss Zhu/Mr., I'm Li Ming, a medical consultant of a company. Our company specializes in selling xx anti-aging beauty products. The reason why I am calling you is that our products have successfully helped many people (such as Maggie Cheung, Brigitte Lin, Kimura Takuya, etc.). ). I want to ask which brand of products you use in anti-aging beauty products? ……

Guest Zhu: Really? I am currently using XX brand beauty products.

8. Cleverly borrow the opening method of Dongfeng

Shop assistant: Hello, is this Miss Zhu/Mr.?

Guest Zhu: Yes, what is it?

Shop assistant: Hello, Miss Zhu/Mr. Zhu, I'm Li Ming, a medical consultant of a company. The main reason for calling you today is to thank you for your support to our company. Thank you!

Guest Zhu: Nothing!

Salesman: In order to thank the old customers for their support to our company, the company specially prepared a special discount activity. I think Miss Zhu/Mr Zhu must be very interested!

Guest Zhu: Tell me about it!

9. Opening method of creating anxiety

Shop assistant: Hello, is this Miss Zhu/Mr.?

Guest Zhu: Yes, what is it?

Shop assistant: I'm Li Ming, a medical consultant of a company. The main reason why I called you is that many customers have reported that most of the current beauty products are temporary solutions rather than permanent solutions. Once they stop using it, they will bounce back immediately. I'd like to ask your opinion on this issue.

Guest Zhu: Yes. ...

The customer may also answer: Sorry, I don't know.

Salespeople should quickly interface: What brand of products is Miss Zhu/Mr Zhu currently using?

The purpose of effective opening remarks is to make customers interested in telemarketers and conversation content in the shortest time, so that they can get to the point quickly in the conversation, rather than hanging up the phone and making you unable to get involved in the topic.

The key to the opening remarks of telemarketing

As an excellent telemarketer, when calling customers for the first time, you must introduce yourself to the company within 30 seconds, so as to arouse customers' interest and make them willing to continue chatting. That is, the salesperson should clearly let the customer know the following three things within 30 seconds:

1. Who am I and what company do I represent?

2. What's the purpose of my calling the customer?

3. What's the use of our products for customers?

A special prologue

1. Mention the issues that customers are most concerned about at present.

"Hello, Mr. Li, I heard from your colleague that your biggest headache at present is that it is difficult for the company to recruit suitable people now, right?"

2. Mention the customer's competitors.

"We just cooperated with Allianz (the competitor of the target customer), and they think our products have played an extraordinary role in opening up the high-end market, so I decided to give you a call today."

3. Mention the customer's recent activities.

"At the recent industry seminar your company attended, engineer Zhang Hai mentioned XX's point of view. I think our company's latest products are just in line with what Zhang Gong said ... "

4, causing his worry and anxiety.

"Customers keep mentioning that the company's sales staff are easy to lose, which is really worrying."

"Many customers mentioned that their customer service staff often received some harassing calls, which were difficult to handle. I wonder how Wang always handles this kind of thing?

5. mention the samples you sent.

"I sent you samples of our products a few days ago ..."

"I sent you a sample, how do you feel after the trial?

6. Mention promotional activities.

"Our company has only launched the Spring Festival family fun for ten days, and 20,000 customers have already participated. As long as you pay 5 yuan more every month, you can make local calls during the Spring Festival ... "

Step 7 ask questions.

Telesalesmen ask customers questions directly and use these questions to attract their attention and interest.

"Director Zhang, what do you think are the main factors affecting the quality of your products?"

8. Provide information to customers.

Telesalesmen provide customers with some helpful information, such as market situation, new technology and new product knowledge, which will attract customers' attention. This requires telemarketers to stand in the customer's position, think for the customer, read newspapers and periodicals as much as possible, grasp the market dynamics, enrich their knowledge, and cultivate themselves into experts in this industry. Customers may deal with telemarketers, but they respect experts very much.

For example, you say to your customers, "I saw a new technological invention in a publication and thought it was very useful for your factory."

9. Speak with data.

Telesalesmen can provide customers with information, explain problems with specific figures, care about customers' interests and gain their respect and goodwill.

"If our service can improve your sales performance by 30%, you will be interested, right?"

"If our rhyme service can save your company 200 thousand yuan every year, I believe you will be interested, won't you?"

Let's give some wrong examples.

Example 1, the first telephone communication with customers: "Hello, Mr. Chen, this is Zhang Ming from the marketing department of xxx company. Xxx company has been established for more than 5 years and has cooperated with xxxxxxxxx for many years. I wonder if you have heard of our company? "

Error point:

1. The salesman didn't explain why he called and what benefits it would bring to the customer.

2. Customers don't care how long your company has been established, who you cooperate with or whether you have heard of your company.

Don't focus on issues that customers don't care about in the opening remarks. Maybe we have some similar problems in practice, which may not be so serious. )

Example 2: Salesperson: "Hello, Mr. Chen, this is Zhang Ming from the marketing department of xxx Company. We specialize in xxxxx. Which company's products are you using now? "

Error point:

1. The salesman didn't explain why he called and what benefits it would bring to the customer.

2. Asking questions before mentioning the benefits to customers will make people feel defensive immediately.

Example 3:

Salesman: "hello, Mr. Chen, this is Zhang Ming from the marketing department of xxx company." I sent you some CDs/materials a few days ago. I don't know if you received it? "

Error point:

1. The same question doesn't explain why you called and what benefits it will bring to customers.

2. Usually everyone is very busy, even if they receive the information, they may not read it. Give them a chance to answer, "I didn't receive it.

(Information and products should be clearly stated)

Example 4:

Salesperson: "hello, Mr. Chen, this is Zhang Ming from the marketing department of xxx company." Our company provides professional xxxx and services. I wonder if you are free now. I'd like to spend some time discussing/introducing with you?

Error point:

1, directly mentioned the product itself, but did not say what benefits it would have for customers.

Don't ask the customer if he is free, just ask the time.

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The above are some examples of effective telemarketing opening remarks, which salesmen and friends can sort out and use according to their own situation, so as to play the most effective role.