Crazy Thursday (Crazy Thursday in KFC)

0 1. Who invited me to have a crazy Thursday? Who would have thought that it was not the first working day that made students and migrant workers crazy for the first time in 2022, but the first crazy water day! ("Shuiyao Day" means "Thursday" in Japanese)

Strange to say, in fact, in the past 202 1 year, something similar happened on the internet.

Every Thursday, major group chats will be screened by "Crazy Water Day". People seem to be possessed by Satan and swear to do earth-shattering things on this day!

However, it seems that I misunderstood. These crazy friends in the group are not as crazy as I thought.

On the contrary, they are all typical introverts, telling their bitter social history. Only this crazy Thursday is their only comfort.

However, sometimes, their psychological situation will far exceed my imagination. If you really want to make a metaphor, it feels like they are seriously ill patients under the "cloud suppression" of the Internet. If we don't do something in time this Thursday, it seems that these people will really do something to destroy the world.

What mysterious ceremony is this so-called crazy Thursday? It not only makes the living crazy, but also brings the dead back to life.

Qin Shihuang is now in Xi 'an, unable to attend to the epidemic, and wants to ask future generations to take him to experience Crazy Thursday. Is there a secret recipe for refining the elixir of life here?

Maybe the food cooked on Thursday really has some magical effect. It can break down the dimensional wall and make legendary detective Kudou Shinichi turn to us for help, and it also has the ability to decompose and shrink drugs.

Is it possible that "Crazy Thursday" may be a specific medicine to speed up the ending of this long cartoon?

In addition, this crazy Thursday has a magical power to turn your familiar relatives and friends into "ever-changing Martin". Every time you talk to them, you find that their identity has changed.

Last Thursday, he may be the boss of a listed company, but unfortunately, he was betrayed by others and forced to ask for help. Only this legendary crazy Thursday can make him suffer and help him turn the tide.

But after only a week, he suddenly became an international friend, crying about his tragic experience today in a language that only those who have mastered Chinese and Japanese can understand.

After all the emotions were brewing in place, crazy Thursday came as promised.

I don't know if it's because this friend learned Japanese, which is common in the whole universe. Another week later, he not only crossed the dimensional wall, but also came to the prison on Green Dolphin Street. He also became Jolyne Kujo and became a platinum star.

It seems that as long as you can invite him to crazy Thursday, you can get a huge sum of money.

After studying these crazy moves carefully, I finally found the similarity between them from some clues-KFC.

It is this old man, one of the domestic foreign fast food giants, who launched the "Crazy Thursday" permanent promotion several years ago, making countless young people become Berserker every Thursday and join this week's war.

Now that the Internet is fully integrated into people's lives, "Crazy Thursday" has been injected with new vitality. It has been integrated with all kinds of life, literature and stories, making your boring life full of egg tart and original chicken flavor.

Although this is an official marketing activity, the production and dissemination of jokes is the spontaneous behavior of netizens.

With the overwhelming publicity of these funny jokes, even some M-memories couldn't help but join the melee on Thursday to feel the charm of KFC for themselves. After all, who can resist the temptation of preferential food?

But strangely, KFC's crazy Thursday is nothing new, but why have young people on various social platforms fallen in love with these fried chicken in recent days?

Is it the distortion of human nature or moral decay behind all this? Is it the helplessness of human nature or the outbreak of hunger and thirst? What kind of charm do you have that makes people want to be crazy about you on Thursday?

02. Why Thursday? About 20 18, KFC launched the "Crazy Thursday" promotion. Every Thursday, KFC will launch such preferential activities as "9.9 Two Small Crispy Meat", "19.9 Twenty Golden Chicken Pieces" and "29.9 Eight Portuguese Egg Tarts" to attract customers' consumption.

In order to expand the scope of publicity, KFC invited Lu Han, Yibo, Zhu Yilong and other traffic stars to play the slogan of "Crazy Thursday, nine dollars and nine dollars" in a brainwashing rhythm, and put it on the Internet, TV, elevators and other media to make its fans marvel that Aidou is a ghost star.

Under the star effect and extensive publicity strategy, the word "Crazy Thursday" has also been permanently engraved into the DNA of the public, and will be awakened on time by this white-haired and bearded old man every Thursday.

Of course, brainwashing propaganda is not a wise choice. Although this kind of advertisement can directly publicize the main and key information of the product, it can quickly deepen the audience's impression of the product in a short time;

Repetition of straightforward content can easily lead to aesthetic fatigue, even psychological discomfort, and begin to reject and get tired of related content and products.

In fact, in the process of this series of brainwashing advertisements being broadcast frequently, many netizens are bored with it; Now that "Crazy Thursday" has become a stalk, people have begun to publicize it spontaneously, and the contempt circle has also been born.

People who don't like it think it's a joke, not only to promote it for free, but also to post (consume) a certain amount to make KFC earn a lot of money, which is really stupid;

People who agree with it think that the activities are very favorable, and they can buy happiness that they can't usually buy at a small price, which is also a kind of income, and the related jokes circulating on the Internet are also one of the few pleasures in boring life. Why not?

Of course, no matter which side the netizens stand on, they can't deny the success of KFC. It's just that this kind of marketing deserves our attention more than debate, or why should we be crazy on Thursday?

Going forward, both students and social animals have experienced three days of intensive study/work hell; In the future, Friday, which is only one step away from the weekend, isn't it worth ordering fried chicken to celebrate?

In fact, this seemingly embarrassing time node is the subtlety of this marketing.

No matter how big or small, a relaxed expectation is the best motivation for people to improve themselves and complete their work. Some people will work hard to better support their idols, some people will work hard to buy better game equipment, and some people will work hard to save enough money for travel. ...

Only when people's mentality is positive, their work enthusiasm will form a parabola with the passage of time. From Monday to Wednesday, people's mood tends to decline;

With the approach of the rest day, people's mood began to pick up slowly after reaching a low point, and "Thursday" was on the rise. If there is an opportunity to stimulate people's psychology at this time, it can often stimulate people's desire to buy.

Generally speaking, people's consumption desire is directly proportional to their leisure time. When people have enough time to enjoy the fruits of their labor, they are willing to spend more.

Therefore, during the weekend, major shopping malls and high-end restaurants will be overcrowded. As a mid-range restaurant, KFC can also usher in a wave of peaks on rest days, but for enterprises, there will never be too many opportunities to make money.

So, they chose a special node like Thursday to attract more customers with preferential strategies. The so-called "madness" refers to the mental release of people in restless and unfinished work.

In fact, it's not just "crazy Thursday" that people pursue relaxation when they can't go to bed. During May Day last year, the "three-point tea" stalk also ushered in a national carnival on the Internet.

Every three o'clock in the afternoon, a foreign uncle will appear in the group chat of many people, carrying a bag of milk tea to remind you to put down your work for a while and have a cup of tea to relax. After all, you are working hard for yourself. Only by doing work (fitness) and rest (time) can you ensure your health.

The reason why this stalk can cause countless migrant workers to sing is not only because the second creation of the ghost farm has given it new vitality, but also because drinking tea reminds people that it is people's yearning to break the defense and dare to fight.

It also lies in the special "magic" of the time node "three o'clock in the afternoon".

Like Thursday, this time point is also in the embarrassing period of "fatigue begins to accumulate, but it is still far from work time", and this small measure of "drinking tea" can make people relax and vent negative emotions.

Therefore, whether it is "crazy Thursday" or "tea at three o'clock", it is a small resistance of some overwhelmed people to the pressure source. After being processed and transformed by netizens, these stalks are presented to people with a brand-new attitude and become a symbol of entertainment and pressure release.

This is also a stalk that young people never tire of listening to.

03. Conclusion In fact, as long as people are eager for entertainment and fishing during work, popular jokes on the Internet will never stop drinking tea at three o'clock and crazy Thursdays.

Maybe a fried chicken restaurant like Wallace will launch a promotion in the future, inviting you to take a paid shit happily.

Using stalks as spiritual resistance at work is one of the few madness of young people in this cruel world.

At this point, KFC's crazy Thursday passed, and tea time at three o'clock in the afternoon also passed. Fortunately, in the future, we still have more time to go fishing.

I don't know what kind of joke I should use to trick those friends into giving me 50 red envelopes so that they can have a good time at KFC in the next Wild Water Festival.