How to be a Presentation master

A good presentation actually has some principles. It is not just about writing a PPT and shouting a few slogans on stage. Emotion, content arrangement, and time control are all decisive factors.

1. Emotions

The first element of Presentation is control. The subjects to be controlled are the emotions of yourself and the audience. It can be said that in all excellent Presentations, the speaker The control and grasp of the emotions in the audience are quite precise.

For example, when Apple introduced MacBook Pro with Retina Display at WWDC 2012, the speaker Phill Schiller put his fingers on the edge of the fuselage.

The screams in the audience said it everything.

I think this is a very typical example of controlling one's own emotions and the audience's emotions. Of course, this requires some content skills to pave the way.

As for emotions:

First of all, you must not be too excited. You can see that in Steve Jobs’s speech at Stanford in 2005, his emotions hardly had any big ups and downs. The graduates in the audience burst into applause and laughter.

The second is that you must make expectations for your content. You must understand that the content can arouse applause or laughter. If you exceed expectations again and again, you can win applause. However, you must pay attention. It is recommended to The "surprises" are distributed relatively evenly. After all, those who applaud also need to rest. They cannot be in a state of excitement for a long time. The emotional explosion only lasts for a moment, then fades away, and then is exhausted. In the process of emotional accumulation, you can take the opportunity to quickly pass the boring content, and don't bury any baggage, because you will not get a good response.

As for humorous things, it is best to be down-to-earth and make everyone smile knowingly, or tell stories about yourself, or even laugh at yourself. Put it in a part that you think is dull or boring, and try to adjust your mood.

Therefore, reasonable allocation of explosive points and jokes that exceed expectations is the most important factor in emotional control of speeches, and the audience's emotions will determine their views on your speech.

2. Content Arrangement

About 10 years ago, teachers at New Oriental (the one who taught English, not the chef) would do a lot of planning on their lecture content when preparing lessons. The arrangement strives to be logical and emotional, with a humorous style.

Therefore, it is very necessary for the speech content to have a sense of hierarchy

First of all: the topic of the speech should not be too big (Lao Luo’s two-hour speech was just about feelings and Product only), the title should be a bit headline-grabbing (when I was in high school, a very bad Chinese teacher gave a lecture: eight problem-solving rules for ancient Chinese reading), but remember not to be too exaggerated. If there are no special requirements, It is best to have only one word, so that the degree of freedom will be relatively greater. My personal habit is to finish what I want to write first and then decide on a topic. Then tinker with the topic.

The hierarchy of content comes from all aspects covered by the logical main line drawn by the topic.

For example, when Jobs released the iPhone at MacWorld in 2007, this logical thread was very clear:

a wide screen iPod with touch controls,

a revolutionary mobile phone,

a break through internet communication devices.

There is no doubt that the logic of this speech explains the theme of the speech quite well, and it is also very easy to understand. Therefore, he introduced The large-screen touch technology Multi-touch as well as phone functions, email and Internet functions have made people remember this mobile phone that cannot be improved. But please don’t forget that iPhone, Phone, and internet communication device are just interpretations of iPhone.