Why did Haier Group make the animated film Haier Brothers?

I also read the relevant titles and checked the relevant information.

Haier Brothers is an animated film that accompanied me for a long time when I was a child. Had a profound impact on me. Take this question to answer today.

Haier Brothers is regarded as the pinnacle of popular science animation in the history of animation in China. It popularized the knowledge of humanities to the public, and changed the theme of animation mainly based on fighting. In the whole film setting, you can find the corresponding historical facts or rumors of the real world. On the whole, it is still very realistic. Some metaphor or something. Adults and children can watch it together. Not all cartoons are really for children.

The cartoon "Haier Brothers" made by the wise old man is a pro-Taoist brother and a Haier brother, symbolizing China and German. When I learned about this place, I was deeply moved. He represented the people of China at that time and was eager to learn new knowledge.

1985, when Haier started its business, the refrigerator production technology introduced advanced technology and equipment from Liebherr, Germany, and produced the first generation of "four-star" refrigerators in Asia. At that time, the contract signed by both parties stipulated that Haier could add the address of German trademark to Qingdao, so Haier introduced "Qingdao-Liebherr" as the company trademark.

At that time, considering the decoration of the refrigerator, the mascot "Haier Graphics" (Haier Brothers) symbolizing Chinese and German children was designed. LOGO design implication of Haier cartoon mascot: Haier in China and Liebherr in Germany. The cooperation between China and Germany is as energetic and bright as these two children. "Qindao-Liebherr" and "Haier Brothers Graphics" became Haier's first generation identification marks.

This hammer is an unqualified electrical appliance produced by Haier Electric. President Zhang Ruimin smashed 74 electrical appliances with this hammer. Has been collected by the museum.

"Haier Brothers" lasted for eight years (say, ten years), and the 212 episode of "Haier Brothers", the longest cartoon in China, which was jointly invested by Haier Group and Oriental Hongye Animation Group, held a grand closing ceremony. At the same time, the film also signed an agreement to broadcast on the American TV station in Mickey Mouse's hometown, which changed the situation that the animation market in China can only be passively introduced.

The production took eight years (1993—200 1), which was completed in 1995 and released in 1996.

Haier Brothers is the brand image of Haier Group. Zhang Ruimin, president of Haier Group, attaches great importance to the extension of Haier's corporate culture, and has always wanted to invest in the animation art market in Xian Yi and Xian Yi, old and young, through his corporate image. Since the early 1980s, he has twice tried to entrust animation manufacturers in Shanghai and Taiwan Province Province to make cartoons, but the storyline and shooting effect of the cartoons made by these two manufacturers are not satisfactory, and Zhang Ruimin, president of Haier Group, once gave up the plan to shoot cartoons. But in the end, I persisted.

At that time, Yang Weiguang, director of CCTV, gave some support to Haier brothers. After the first few episodes of "Haier Brothers" were broadcast, the social response was very strong. Haier Brothers were warmly welcomed by children, and Haier's reputation was also improved. Cartoons have a profound influence on children, and childhood impressions are often the deepest. Investing tens of millions of yuan to make an animation may affect a generation. Anyone who has seen the Haier brothers will recognize Haier in a subtle way. Also confirmed that they did succeed!