There are countless shops of online celebrities. Is there anyone you feel cheated?

It is not known whether a store is an online celebrity store or a derogatory store. That is to say, this shop is booming, as if it were empty. In today's aesthetic and communication environment, online celebrity stores have emerged in various parts of the country and major cities, and most of them have no taste and earn a lot of money.

Online celebrity shops have become familiar words for most consumers. Master Bao, hi tea, baking soda, etc. Deeply sought after by young people. And what traps are hidden behind these online celebrities?

It is common for consumers to line up in front of the food store. Online celebrity food attracts consumers to line up. Some online celebrity cuisines really rely on word of mouth to accumulate popularity. Consumers wait in line for an hour or two, mainly because of the attraction of online celebrity food itself. Moreover, there are some food stores among online celebrities who use the herd mentality of consumers to conduct "hunger marketing" and even hire "nannies to queue up". Although some online celebrity stores could have recruited more employees to improve efficiency and save customers' queuing time, they did not optimize the process to make customers queue up. This is a marketing strategy.

Long queues of employees "Long queues of employees" are like e-commerce bills, which artificially create the illusion that goods sell well and have long been suspected of consumer fraud. Not only the red shops in the food network, but also the opening of real estate and shopping malls, there is a situation of "waiting in line", which is the network celebrity effect created by merchants using consumers' conformity psychology.

For consumers, they should be able to consume rationally and clearly define their consumption goals, and they should not become seaweed drifting with the tide in the "sea of consumer desires", blindly following the trend and wasting precious time and energy. If customers can consume rationally, they can encourage businesses to operate in good faith, improve service quality and product quality and win the market.

Consumer fraud and "long queue recruitment" businesses are also suspected of consumer fraud. Regulators should not turn a blind eye, but should take action to punish consumer fraud accordingly.

For businesses, it is more important to improve their own hard power. Product quality and service quality are the last word. We should not play tricks such as "employees queuing" to deceive consumers, causing consumers to queue up and fundamentally damaging their consumption experience.

Enterprises should find ways to solve problems and improve consumers' consumption experience, instead of doing the opposite, damaging consumers' consumption experience by reducing service efficiency, and ultimately damaging the long-term interests of enterprises. Don't let "long queues of customers" be regarded as "the secret of success", and don't go astray, otherwise you will embark on the road of improving the consumer experience. Instead, you should follow the rules of the traditional catering industry, improve service and product quality in a down-to-earth manner, and take consumers as the center. Only in this way can you become "red" and protect the rights and interests of consumers.