Interview with Wang Lide

The following is an interview with Wang Lide by a reporter from China Music News:

Wang Lide, special assistant to the president of EMI China, seems to be an ordinary name, but his reputation in the circle is extremely high. He changed Xu Wei from a so-called "minority singer" to a generation of singers. In Wang Lide's office, I listened to his behind-the-scenes story.

When I first met Wang Lide, my first impression was that I was too young! However, he handed in the truth: "I am almost forty years old, not young!" " "But he kept turning his pen like a middle school student, just like his thinking, and he turned very fast.

"Xu Wei suddenly disappeared 0 minutes before the 65438+ concert!"

The unprecedented concert last year left a deep impression on Wang Lide. It was this turning point concert that completely established Xu Wei's leading position in the mainland music scene, and officially announced that the angry youth of that year had now become a singer that everyone began to like. Xu Wei is no longer the "patent" of a few people!

As we all know, Wei Xu is a neurotic person. Wang Lide said that a few minutes before the concert, Xu Wei was so nervous that he hid in the toilet! "Although Lao Xu has participated in many performances before, whether it is a platter or other types of performances. But for his solo concert, it will last for 2 hours, which is the first time.

Time. According to his character, he is sure when he is nervous. "At that time, everyone who participated in the concert was in a state of high tension, but in order to ensure that Xu Wei faced the pressure with a normal heart, everyone was relieving the pressure for Xu Wei.

"When we were in the lounge before the performance, I felt that Xu Wei's mental state was OK, and he was not very nervous. Until a few minutes before the performance, the director and I came to our position. At this time, the director suddenly found: Lao Xu is gone! " In desperation, Wang Lide and the director searched around for Xu Wei and rushed backstage along the actor corridor. As a result, a bunch of people around the toilet ran to find Xu Wei who came out of the toilet. "Lao Xu see director try so hard, comfort the director said, it doesn't matter, it's too late. In fact, it was only a few tens of seconds before the opening ceremony. Fortunately, there is time to open music ahead. "Wang Lide recalled the scene, there are still some fears.

"When Lao Xu stood on the stage, just after the prelude, my heart was put down. Because there are too many people on the scene, the corridors and passages are all people, which I didn't expect beforehand. " Wang Lide said frankly that although everyone was full of confidence in Xu Wei's music, he didn't expect such a big workshop to be so full. "I am particularly worried that Lao Xu will be confused when he sees so many people. As a result, my fears have really come true. " The first song, Xu Wei entered a little slowly, and the band felt it, deliberately slowing down to find the rhythm of Xu Wei. "I thought at the time that this was completely over. If all the songs are like this in the future, it may make a joke. There are so many people on the scene! " Fortunately, Xu Wei feels better and better. "Tian Zhen was a guest at halftime. I ran to the lounge and patted Lao Xu on the shoulder and told him to sing. No problem. It went smoothly until the end of the performance, and almost all the media spoke highly of the concert the next day. "

"Throughout the concert, my hand was clenched." Wang Lide said. However, the success of the concert made everyone not realize how difficult Wang Lide's work was before the concert.

The first time I listened to Xu Wei's songs, I burst into tears.

"In some concerts, the organizers will take the initiative to send some tickets to take care of the atmosphere. However, this is the first time that the investors of the Lao Xu concert have made it, so they can't allow coupons to appear. " When it comes to this turning point concert, Wang Lide is filled with emotion.

Today, Wang Lide and Wei Xu are both colleagues and friends. Speaking of his first contact with Xu Wei, Wang Lide told the reporter a story, "At that time, Lao Xu had just entered EMI, and it seemed that he had just released his first record. At a new song conference, I sat in the front row. After listening to his first song, I burst into tears. I immediately ran backstage, patted Lao Xu on the shoulder and said, I must give you a solo concert! Wang Lide described his impulse as follows: "I am a native of Taiwan Province, and I don't have much contact with mainland music, but since I was moved by his music, I believe everyone will be moved. "It was under this impulse that Wang Lide had the idea of holding a concert for Xu Wei, but it was not easy!

In order to find investors for the concert, Wang Lide used his connections to look around for companies willing to invest. After more than ten representations, companies have also expressed their love for Xu Wei's songs. However, I think it is too early for Xu Wei to hold a concert and use it as an excuse to decline Wang Lide's cooperation plan. Wang Lide said frankly that as of the year before last, there were more singers from Hong Kong and Taiwan who held concerts in the Mainland. Except Na Ying, Tian Zhen, Han Hong and Sun Nan, few mainland singers dare to hold concerts in the Workers' Stadium, so it is very risky to invest in concerts of mainland singers, which is also the main reason why many investors are discouraged. "People are also commercial organizations, all for making money, and they don't have much responsibility for cultural communication, so I understand their refusal." Many things happen. With Wang Lide's efforts, he finally found a company willing to invest. "The boss of their company especially likes Xu Wei's songs, and he has plans to invest in the mainland performance market. What a coincidence! "

"I can't stand Tao Zhe's torture."

As we all know, Tao Zhe is also an artist of one hundred generations, but not many people know that Wang Lide and Tao Zhe are very good buddies. "In fact, the old people of our two families knew each other at an early age, but they didn't know each other by chance. It was not until I went to the United States to study for four years that he just returned to Taiwan Province Province from the United States. When we were in America together, we had the same friend. My friend knows him very well, and I know his friends, but we are not very close. I only know each other's names. " Wang Lide, who finished his studies in the United States, came to Beijing directly to start a business and entered EMI, which made him end his mistake with Tao Zhe.

More and more contacts at work have made two people with similar temper and personality become friends who talk about everything. "Tao Zhe is straightforward and likes to go straight." Wang Lide talked about Tao Zhe, and his interest seems to be even greater. "As long as he thinks there is something wrong, he must be the first to point it out. Because I have been together for a long time, I am used to his principles. I will also choose to respond positively to any suggestions at work. " Wang Lide said that he and Tao Zhe would give each other a lot of advice, apologize to each other when they made mistakes, and be honest with each other.

"We have tacit understanding and mutual trust. He knows that some of my suggestions are for his own good, and he will also consider some things for me. " In life, Wang Lide and Tao Zhe often get together to chat and talk about music. But one thing Wang Lide described as "If I die, I won't go with Tao Zhe".

"He spends most of his time between the United States and Taiwan Province Province, and I will spend most of my time in Beijing, so the parties are usually when I work together. Tao Zhe likes to drag me to the gym. After I have been there once, I swear I will never go again! He is simply torturing me! " When Wang Lide said this, his voice was slightly higher by an octave. "Tao Zhe is very strict with himself. When to exercise and what to eat are all listed in his plan. Unlike him, I am not an artist. I don't care about my figure, whether I am fat or not. " It turned out that once, Tao Zhe took Wang Lide to the gym, and Wang Lide, who was used to leisure, went in wearing a cowboy. Tao Zhe knew that Wang Lide seldom came to the gym, so he acted as a coach. "He is very professional. He studied when the treadmill used what speed, when it slowed down and when it accelerated. As a result, one pair of my jeans became the weight of three pairs of jeans because of too much sweating! From then on, I swore to Tao Zhe that I would never work out with him again! He is simply torturing me! "

"For creative singers, we should give full play to their leading role."

In the face of many record companies taking the scandal of artists as an opportunity for publicity, Wang Lide's noncommittal statement did not let reporters see his attitude. "Now some scandals are true, but most of them are planned by record companies. Many scandals in Hong Kong, Taiwan and other provinces are generally true, because there are special paparazzi to sneak shots. But for us, I don't think we need to create any gossip. "

Wang Lide "cunningly" played the edge ball on whether the scandal is good or bad: "I don't know whether it is good or bad. Seeing so many scandals, and one after another, it is estimated that some people think it is a good thing, otherwise, how can they emerge one after another? In fact, it is good for artists, I am afraid that only they know. "

Talking about Xu Wei, Wang Lide said that the relationship between him and Xu Wei seems relatively weak at work, but they are more like friends in life. "Talk to Lao Xu about life, talk about Buddhism, and talk about a lot of experiences." Wang Lide said with a smile that chatting with Xu Wei is like purifying the soul, and you can get many things that ordinary people have never experienced.

Speaking of Xu Wei and Tao Zhe, "they are very open-minded. They all like to accept some new things. As long as they don't understand, they will take the initiative to ask. " As for the difference between the two, this middle friend is outspoken. "Old xu is not in a planned way, is no ambition. He just needs to make his own songs, make his own records and take care of his family. " Other things he likes to raise money and donate to some children. Xu Wei can't put a lot of money in his pocket. A more casual person. On the other hand, Tao Zhe is a well-planned person. He knows what he will do next and what he will do in the next stage of his life. "

Wang Lidete didn't mention the problem of creative singers. "Creative singers like Lao Xu and Tao Zhe, you can't take the initiative to interfere with them, you should let them dominate their own future. Can't affect their living conditions and creative status. "

"In addition to non-interference, you must constantly let them try new things. For example, Lao Xu's singing skill is Luan Shu, and they are cooperative. Next time, I will let Tao Zhe's band cooperate with Xu Wei. In this way, new sparks will continue to appear and we will learn a lot from each other. " Wang Lide said.

"Don't call me a pusher."

I've met many behind-the-scenes promoters of record companies, and it can be said that the dragon has never seen the end, and Wang Lide hates being called "pusher". "Of course, I am responsible for the success of artists, but it is inseparable from the efforts of everyone in the company. For example, last year's Xu Wei worker singer was rated as the most successful solo concert this year by the media. If it weren't for my impulse at that time, it might not have happened, but everyone including our company is working hard for this concert. Speaking of pushing hands, everyone in the team is pushing hands. "

Wang Lide admitted that sometimes the success or failure of a company has a lot to do with its leaders. For example, he said that a boss of EMI settled in Shanghai with his family in order to study the market situation in the Mainland. So the success of people like Xu Wei and Tao Zhe is not only the strength and efforts of the artists themselves, but also the corporate culture is sometimes very important.

Unconsciously, I talked about the current draft in full swing. I was going to let the man behind the scenes show him how to know pearls, but Wang Lide looked around and started talking. He thinks we shouldn't criticize so many drafts because the market decides everything. People who like Xu Wei are different from those who like Tao Zhe. These are the words of the market. "If you like an artist, you may spend 30 yuan to buy a CD for him, but if you spend 300 yuan to buy tickets for a concert, you may hesitate. So all this is decided by the market. For the draft, it is not necessarily a bad thing. As long as someone likes to watch it, it means there is a market again. Some people do it when there is a market. " Text/Zhao