Hot copywriting quotes

Golden Phrases in Popular Copywriting

Golden Phrases in Popular Copywriting. Every popular article will have some outstanding golden phrases to support people in reading it. If you want to make a product famous, you need to There is a golden sentence that suits it and makes it unforgettable for people. Now I will give you a brief introduction to the golden sentences of popular copywriting. Popular copywriting quotes 1

1. If you say XXXXX, it must be XXXXXXX // If you say XXX, it must be

l If there is something in this world, it can The thing that makes people crazy about food like a man obsessed with it must be durian. If there is anything more mouth-watering than durian, it can only be durian.

l If the post-90s generation has a chance to counterattack, it must be in new media; if the most profitable thing in new media is, it must be Douyin.

l If the most enjoyable thing on a hot day is drinking beer; if there is something more enjoyable than drinking beer, it must be drinking cold beer.

2. How...a story

Everyone has various kinds of pain in his life. He hopes to get useful information and help. How should he avoid pain and gain happiness? If you ask questions for him, he will be surprised: Wow, you understand me, I want to see if you have the answer here!

l Teacher XX said that he has provided business report coaching for 10 Fortune 500 companies and summed up a very effective method. This method helped three entrepreneurs obtain 1 million in financing.

l The main selling point of the seller of quilts is "the baby feels tightly hugged and sleeps peacefully without crying." He can immediately use this sentence structure and write a sentence that the mother cannot help but read - "How to So that the baby will not "put down and wake up" and sleep until dawn? 3. Most people XXXX, but XXXX.

This method is like a huge magnet, attracting the reader's eyeballs. There is almost no possibility of escape. You must read every word without falling. Suitable for innovative products

I used to work my butt off, 18 hours a day, 7 days a week.

But I wasn’t making a ton of money until I cut back on my hours—a lot less.

This beginning is so attractive! You will have many questions: Why can you still make money by working less? How do you make money? Can I also make money easily?

l Most people are busy all day long to support their families, but they lose the opportunity to get rich.

l Most couples quarrel over "who washes the dishes", but they don't know that humans no longer need to wash the dishes. Popular Copywriting Phrases 2

1. Antonyms

It is to find two words that contrast with each other to create a strong contrast. When there is contrast, there is prominence and it is easier to remember. Both historical figures and entrepreneurs particularly like to use antonyms.

Chaplin, the King of Comedy, said, "Life is a tragedy when viewed from afar, but a comedy when viewed from a distance."

"Things that seem meaningless are actually meaningful" by writer Suzuki.

Fujita Susumu wrote in his work philosophy that "it is better to be ordinary than charismatic."

The famous copywriting of Smartisan mobile phone is "too beautiful to be powerful".

Tragedy and comedy, meaningless and meaningful, ordinary and extraordinary, beauty and strength, etc. are all antonyms added to leave a deep impression on readers.

2. Progressive sentence pattern

What is the role of progression? From appearance to essence. That is, the latter is more important than the former, and the progressive relationship is used to highlight the latter.

There is no/only sentence structure, which is the best explanation from the appearance to the essence. If you want to write insightful copy, try this progressive sentence structure.

There are many in our daily lives, such as:

There are no couples that cannot be separated, only mistresses who don’t work hard.

There is no copywriting that cannot be written, only deep-seated laziness.

There is no talent without pregnancy, only infertility.

Another example is the classic copywriting of Vanke Real Estate.

There is no CEO, only neighbors.

For another example, the copywriting I wrote for the gym used this sentence structure to write insightful copywriting.

There are no good-looking clothes, only a good-looking figure.

3. Time sentence pattern

Time is a good thing, and everyone is familiar with and sensitive to time. Use time sentences to make strong contrasts and stimulate readers' emotions.

For example, if a young man does not work hard, the old man will be miserable.

This sentence has been lingering in my ears since childhood, which shows how valuable it is.

For example, if you ignore me today, tomorrow I will make it impossible for you to reach high.

This most inspiring saying may sound like chicken soup, but it is very effective.

For example, if you don’t sleep at noon, you will collapse in the afternoon.

This is a very down-to-earth and practical saying.

For example, last year’s clothes are not worthy of me this year.

This summer, this is undoubtedly the girl’s favorite sentence.

For example, 20 this year and 18 next year.

The advertising slogan of Baili brand soap has also become a classic at the level of advertising copywriting textbooks.

4. Group sentence pattern

Everyone has a corresponding group, and each group has its own characteristics. If one or two distinctive features are summarized, readers will be happy to hear about it.

For example, this funny saying.

The handsome people have woken up, but the ugly people are still sleeping.

There are also many titles, and I also like to use group sentences.

Poor people only take baths, while rich people often brainwash.

Women look at looks, men look at money.

The golden lines and sentences in the movie "The End of Time" added a lot of points to the movie.

Children only know right from wrong, adults only look at the pros and cons.

5. Choose a sentence pattern

The biggest advantage of choosing a sentence pattern is that it leaves readers no choice and forces them to make a choice. Among the two conditions you set, find the most reasonable option.

Either endure it or get out.

Either be tolerant or cruel.

Either you die, or I die.

For example, the copywriting of Valencina juice is particularly interesting. If you don't mind the trouble, just drink freshly squeezed juice. If you're looking for convenience, drink Valencina fruit.

Either drink fresh juice or drink Valencina.

For another example, the copywriting of the Beetle reads like this.

If you want to show off your wealth, buy a Rolls-Royce; if you want to get rich, buy a Beetle.

Another example is the advertising copy for treating hemorrhoids.

Keep your money or your hemorrhoids.

6. Word game

Word game is to change the attribute of one word into another attribute. It's a bit like a brain teaser, what fish can't be eaten? Wooden fish. What kind of melon can’t be eaten? fool. What book has no words? secretary.

For example, a sentence you must have heard.

The longest road I have walked is your routine.

Another example is the familiar classic copywriting of BMW MINI.