How do startups use trademarks to make brands?

1. layout. The layout of online business cards such as official website, Guan Wei and Encyclopedia directly shows the entrance layout of the brand. On the one hand, it provides users with the entrance to understand the brand, on the other hand, it has the main reference standards for brand standardization.

In the past, corporate official website was the standard for a brand to touch the net. Nowadays, with the rapid development of social media, Shuangwei has become a standard, and even the importance of portals on social platforms far exceeds that of official website. Because social platform accounts undertake not only display functions, but also additional functions, such as communication and customer management.

There are exceptions, such as Apple. Where people are, brands will be there. When Weibo first came out, it was a popular saying that whether you play Weibo or not, your voice is already here. A few days ago, I saw a Weibo saying that a Lenovo manager had opened a Weibo, and someone commented: Progress. But I am tired of playing with Liu. Now it is not a question of whether to play social media, but a question of how to play it. So everyone must pay attention to the layout and what is the positioning of your social media account.

2. pave the way. Authoritative reports such as industry status and public relations activities were made public. This link is mainly aimed at the delivery of news media, which is called packaging in tall words and can be understood as gold in popular terms.

3. Word of mouth. Word of mouth promotion strategy from users. The good voice of the brand is issued by users, not by the brand itself. Before the real outbreak, we should pave the way for word of mouth. Impression is very important. At the beginning of the brand, pay special attention to public opinion.

4. outbreak. Plan some topics, and then use social platforms and other channels for topic marketing to detonate the brand. This stage is very important, and creativity, strategy, media resources and technology are indispensable.

The development track of social media marketing: before 20 12, social media marketing was mainly pure content release; 20 13 social media marketing enters the era of KOL and creative content linkage marketing; 20 14 social media marketing has entered the era of topic marketing. 20 10, social media are basically Sina Weibo. At that time, Weibo's content was mostly jokes and chicken soup, with a large amount of forwarding, mostly hard and wide, such as various prize-winning activities. So I think social media marketing at that time did not belong to topic marketing, and the topic really started at 20 14.

Personally, 20 14 is the first year of topic marketing. Various brands spread their own brands through hot spots on the Internet or by creating topics. This can also be seen from the product update of Sina Weibo, or look at the official quotations of Sina Weibo's hot topics.

1. Social marketing saves money or even costs nothing. No, if you want to be famous without spending money, you can only rely on luck, and most of the luck comes from early investment. Xiaomi's social marketing didn't cost money? Hundreds of customer service staff are responsible for Weibo WeChat. Isn't this money? What's more, do you have the professional background information of Lei Jun? But compared with other channels, especially hard and wide distribution, social marketing is cost-effective. At present, the budgets of enterprises in social media marketing are also increasing.

2. Good products don't need promotion. Good products can talk, yes! However, in an information age, it is easy for you to be overwhelmed by a huge amount of information just by the sound of the product itself, not to mention whether the product is really good. Self-esteem is not really good, but users feel really good. It is no exaggeration to say that now is an era when wine is fragrant and people are afraid of deep alleys. No matter how good the product is, we need to boost it, so as to greatly improve the brand discourse power. Personally, entrepreneurs with technical background pay attention to product research and development, and it is easy to ignore promotion. But remember, we are a value society, and packaging promotion is essential.

3. Look at other people's maps and make your way faster and better. In fact, other people's maps can't go their own way, so they have no choice but to go their own way. Every product and brand has its own characteristics and background, so don't follow the trend and learn from others. If you can't fly, it will make people laugh.

4. Choose large and expensive service providers to ensure the communication effect. The actual situation is good, not necessarily appropriate, but appropriate is good. This is true whether it is to form a team or choose a service provider.

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