Why do you feel cheated when you go to the cinema to watch many domestic movies?

China's film market is really a magical existence, hot and cold, blooming brilliantly. High-box-office movies have been studied repeatedly. Cannon fodder movies seem to be "the silent majority", but a careful look at these wonderful works is also a dimension to observe China's movies. The year of 20 13 is coming to an end, and the box office champions miss it very much. As of February 8th this year, the box office in China Mainland has exceeded 20 billion yuan at 24: 00,65438. In 2005, the total box office was just over 2 billion, 20 10 years 10 billion. Even a layman can see that the film market in China is red with fever. Another set of figures is that in 20 13 years, the average attendance rate of cinemas in China was only 15%, and more than 700 films were put on the market, of which the profit was less than 10%.

Domestic horror: "You are crazy."

In the past, people could say that the domestic thriller was China football. Now Evergrande has won the championship and entered the World Fear Cup, leaving only the domestic thriller as the sinus that can't help the wall. Domestic thrillers are the main force in 20 13 box office cannon fodder movies. According to incomplete statistics, there are nearly 20 domestic thrillers released this year, with box office ranging from several million to10 million, and more than 70% of them are losses. Almost all the websites of these movies score below 5, and the most common sentence in the comments is: "I have long known that domestic thrillers are bad movies, so I only watch them when I am mean/out of my mind/bored." Domestic thrillers = bad movies have been recognized as a normal state, but each bad movie has its own divine logic. In "Midnight Train" starring Huo Siyan, the hostess got a train ticket from nowhere and got on the bus inexplicably. There is a man on the bus, and there are restricted shots from time to time. Finally, I found myself losing my memory. It turned out that when she was a child, she played with fireworks and burned a carriage full of people, including her little playmates. This train was contracted by the conductor in those days, and the families of the victims were gathered to sweep the graves. The story ends when the heroine realizes that the Ministry of Railways of China has not provided the train charter service. What puzzles the audience most is that the man in the car is another personality split by himself, but this paragraph has nothing to do with finally solving the mystery. The audience who won't spit out can only think that this is to show the propaganda slogan of the film: "Not only terror, but also affection and love." The most vivid film review title about this film is: "My friend is the manager of the cinema, and I want to see it. She told me that no one will see this movie unless you book it. "

China's national condition is that ghosts or other supernatural forces are not allowed in movies, so domestic thrillers can only constantly create paranormal, pointing the terrorist factors at one psycho after another. After a long time, the audience has also prepared for this model, and they will understand it immediately with a hint. This is Mark Chao's line: "You are crazy!" Fight club-style schizophrenic scenes have also been repeatedly filled by directors. In films such as "Curse Silk" and "Female Pupa", there is such a story mode that a character just refines his personality at the end of the play, which is very "scientific". There are often inexplicable passionate scenes jumping among psychopaths, purely to add gimmicks to the trailer, and most of them have nothing to do with the plot. When the "psychological infarction" is overused, a more wonderful bridge appears, that is dreaming.

The Strange Events of Campus Beauty is specially designed to please students who love thrillers. With the slogan of "Mysterious China Story of Female High School Students", the heroine of campus beauty is arranged to encounter a terrorist incident in a strange hotel. The horror scene has become a joke and the audience has become accustomed to it. The amazing creativity of the film is that everyone in the hotel has become a ghost, and Ziwei, the school flower, committed suicide. At this time, it suddenly reversed, and the school flower was having a nightmare. The next scene becomes smaller and fresher in a second. The hero and heroine play a little campus pure love MV, and the movie ends. Although the creation is limited, the creator lacks ideas and the low-level understanding of "thriller" is obvious. Xiaoyu, who participated in the announcement of domestic thrillers, said that the common propaganda method of domestic thrillers is to exaggerate horror, but in recent years, the audience has been well informed and the excitement has been continuously improved. In addition, this type of domestic film is almost notorious, and the creators have almost exhausted their energy. A large number of shoddy domestic thrillers keep pouring into cinemas, which is related to the success of some films in previous years. In 2009, the cost of Midnight Taxi was 2 million, and the box office was120,000. In 2065,438+00, Midnight Heartbeat of the same scale earned 32 million yuan, in 2065,438+065,438+00, and Cry on the Island smashed Yang Mi's fortune and earned 90 million yuan. These years are the first years of domestic thrillers. There are no famous actors, directors or even good scripts. As long as the publicity scares people, there will be a box office, because thriller lovers are a fixed crowd and are easily fooled into the cinema. Horror films in the land reclamation era earned a lot of money, and hot money poured into this industry, and the good days of domestic thrillers came to an end. Most thrillers don't need a lot of investment, and the management who is eager for quick success and instant benefit desperately reduces the cost, making this kind of movies a concentrated exhibition venue for unknown directors and actors. At this time, thriller fans gradually understand the gold content of these films, and no longer enter the cinema because of horrible posters and manuscripts. The domestic thriller is reduced to the situation that the cinema doesn't want to arrange it, and the audience just plays a star without watching it.

Let's be embarrassed together.

Domestic film propaganda has a set of fixed vulgar words: super lineup, big week, old drama bones, much expectation, hot discussion on the internet ... Their favorite phrase in recent years is "grounding gas". The academic evaluation of this is: "Drama is an anti-realistic narrative. When did grounding gas become the standard of good movies? " Grounding gas can be a certain film style, but it is used as a commendatory term by China filmmakers who follow suit. However, every movie with an urban theme always flaunts itself as "grounded". Have you considered the feeling of grounding gas?

Most of these movies are just mechanical imitations of high-grossing movies. After "It's too embarrassing for people to leave again" became popular, the word embarrassment became the favorite word in low-cost domestic comedies. "An Embarrassment in the Last Stage" is obviously a story of a funeral home, which finally climbed to "embarrassment" and finally became four elephants. When the hero was struck by lightning when he was a child, he couldn't laugh. The audience thought the director was going to make a thunder comedy. He once said that his family had opened coffin shops for generations, and his work from the mountains to the city was still in the funeral home. You think the director is coming to China's version of The Corpser, but the hero is in the funeral home. Damn, the audience was just about to watch a domestic thriller, and the warmth drama came again. So unconstrained, the propagandist said it was

"grounding gas" and "expressing the joys and sorrows of small people" Another embarrassing film, The more embarrassed people are, the more embarrassed they are. Determined to replicate the complex setbacks of Thai style, it designed a couple who have been itching for seven years. A husband gets rich by his wife, but he has buns outside. The wife asked a detective to take evidence and hoped that her husband would leave home clean. Two couples calculated each other, and thieves and liars used it, but the story was too thin and could only be solved by chasing each other. People who like to watch light comedies go to the cinema for "embarrassment" and are so confused that they only remember the word "run" Is running on the ground all the time the essence of "local spirit"? Movies that directly use online hot words are rotten to a new level. First, let's experience a group of titles: Bachelor, Midnight Weibo, Negative Second Generation, Don't be infatuated with girls, Don't tell me about Gao Fushuai ... The ominous breath is coming. Creators hold their ideas at home alone, and hundreds of millions of people on the Internet bring them together. It is understandable that movies get inspiration from the internet, but usually they simply and rudely transplant hot words, which means clumsily chasing "trends" and eventually forming extremely vulgar cultural products. Given the production cycle of the film, they

It presents popular jokes from six months to a year ago. The actor said "awesome" with facial paralysis, which basically sent the film into a dead end of losing money. In Don't Tell Me, Bai quarreled with her boyfriend, went on holiday in the mountains and met a male diaosi. The old story of quarreling before meeting and then falling in love is staged again. Her best friend has always been loyal, and suddenly she became a bad woman who hooked up with her ex-boyfriend. The hotel where you stay for free is a farmhouse with the consumption level of college students. The overall picture quality looks like DV works of middle school students. When she was sad, she took off her clothes and went to the river for a bath to think, so that the director could successfully show her body. The whole play looks like

Like a prank, the feeling of an audience after watching it is: "How many millions will it take to make this play?" Everyone stood by the Yellow River, changed 3 million yuan into coins and threw them into the river. Throwing them for an hour is much more interesting than making this movie. "According to the data of China Movie Box Office, this movie has a box office of 20,000. With the foil of these films, Fuchun Shan Jutu is quite good. " Imitation is a common problem in every industry in China, not just movies. Chen Lizhi, president of Matt Culture Media, said. He found that after "To Youth", the number of film projects with the same theme increased significantly or even flooded, and because of the popularity of urban emotional themes after 1980s, "girlfriends theme" will definitely be hot next year, with many followers. However, he is not optimistic about most fashion movies: "Several movies in the first half of this year have their special attributes, such as youth, which can arouse the nostalgia of the whole people. But followers can't do this, only the market can teach them-they will lose everything. "On the other hand, Chen Lizhi also thinks that the market environment is changing, and the chances of small movies winning are decreasing:" On average, seven or eight movies are released every week, among which there must be big movies, and the chances of leaving such market capacity for small movies are getting smaller and smaller. "Obviously, if you want to be a dark horse, you can't just follow the trend and label it.

Melamine in the movie?

Pleasant goat is on the big screen, and it can easily pass 100 million yuan every Spring Festival. Children's movies have once again become a hot spot for investment. Pleasant Goat gives employers endless imagination: low cost, wide audience, no trouble to make, and the plot doesn't even need brains, just because wolves can't catch sheep. Children's movies, whether animated or real, have become the hardest hit areas of low-quality movies. Unlike Pixar's high-scoring animated films, domestic animated films are almost always in a state where children love to watch and parents sleep with their mobile phones. The low-scoring comments on this kind of movies on movie websites are all left by adults who are forced to enter the cinema. The high-speed rail hero, which was released in August this year, has a box office of 780,000, which was jointly produced by Changzhou TV and Tokyo TV. From 65438 to 0998, it bought the copyright of the famous Japanese comic book "Iron Courage Train Man", but the CG effect was bad, the expression was stiff, the action was slow, the image of the high-speed rail man was as simple as a children's painting, and the plot was naive to "save the world". Parents who take their children to the movies think that "it is better to directly put the film 1998 on the screen". Cartoons are too naive, while real children's films are too unlike children. This summer's children's films "Little God Comes" and "Little Home" tell the story of three children meeting a stupid thief at home. Little child stars are pretending to discuss the plan to catch thieves at home, showing off their cuteness excessively, which is completely a "lovely child imagined by adults", without the childishness, innocence and stuttering that children should have. In addition, Ida and Qiu Qiming play a pair of lovers in the film.

Couples make the movie atmosphere even weirder. In the summer file, the film only earned 650 thousand box office. An animated film called Xibaipo 2: Wang Erxiao made a children's version of the anti-Japanese drama. Wang Erxiao's story has been reinterpreted. He and his youngest daughter, Zao Hua, staged an anti-Japanese coup and finally died, earning 400,000 yuan at the box office. Even with cannon fodder, well-run children's films have become dark horses at the box office. "I Love Big Big Wolf 2" has the gimmick of Pleasant Goat series, with animation as the introduction and real-life performance as the main part. The plot seems illogical to adults, 18 days.

Received a box office of 725 1 10,000; "Locke Kingdom 2 Wishes of the Holy Dragon" has a cumulative box office of 65.56 million yuan; "Little Magic Fairy of Balala" is 47.02 million yuan, relying on the brand effect of existing games and TV series. Adults often use "retarded" and "low-level" to describe domestic children's films, and the most serious rhetoric is "there is melamine in the film". The director who directed the latest "Little Magic Fairy" series found these opinions excusable: "It does exist.

In too many works with simple plots. "People have been engaged in children's movies for a long time. In the early years, the working habit in China was "entertaining through education". Making movies in a didactic way is naturally not as attractive as Disney. But in recent years, with the demonstration of TV animation, movies have gradually tended to be younger. In particular, filming with brands that have formed an industrial chain has more restrictions on creators. People have heard that a children's brand is going to make a film, and the most demanding thing for the director is to show toys and repeat actions to drive children's consumption habits.

Fang Xing, vice president of Riggs Miracle, is engaged in children's animation. She bluntly said that domestic children's films are still immature from creation to technology, and "the overall level of the industry is backward". "The failure of education in the past 20 or 30 years has been reflected in the creators of" Noisy Heaven "to the present: the Force has dried up and learning foreign countries has failed to learn the foundation and essence."

Author: Wang Yingjun

Source: Zhihu.

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